Later in the 1970’s and 80’s pop magazines were introduced. Some such as ‘Smash Hits!’ were aimed at the younger early teen end of the market while others such as ‘NME’ or ‘New Musical Express’ were aimed at older more refined music fans to popular music. The late 1980’s saw a flurry of new popular music magazines, many of which are still popular today, rock magazine ‘Kerrang!’ being a leading example.
I believe that the 1990’s has seen a ‘dumbing-down’ of some magazines such as ‘Smash Hits!’. Now aimed at an even younger possibly pre-teen audience it is little more than a promotional vehicle for the groups and artists represented in it’s pages. The featured groups in these magazines are often from a new sub-genre that has developed from the 1980’s to now and is known as the manufactured band.
In recent years the idea of manufactured bands or artists has been embraced into the reality TV format with shows such as ‘Pop Idol’ showing the development of a band or artist live on TV. I believe this innovation has been bad for music in general as the top 40 chart is now flooded with either reality TV winners, reality TV losers or artists who have gone through a similar process but have not been televised in doing so.
In recent years music television has risen to the fore as a major part of an artist’s success. When MTV was launched in the early 80’s who could have thought that the music video would become the phenomenon it now is. Artists spend millions of pounds and hundreds of hours making sure their video is just right. In the early 21st century there are now over 20 music channels showing every thing from rock to rap, from classical to teen pop. However nowadays all artist’s videos are so good that the music video seems to have gone full circle and now the music is more important again.
In the pop music industry there have been thousands of innovations over the years but no genre has surpassed the sub genre of rap for innovative ideas. Originating from street corners where young black males would ‘battle’ against each other using lyrics rap is now a multi-billion pound industry with the leading players earning vast fortunes. Rap has certainly come a long way since it’s humble beginnings. The 1980’s were a massive decade of innovation for rap, a genre that had begun in the 70’s. t the start of the 80’s rappers were still using manual mixers to combine beats and mix tracks in the way that has become a hallmark of rap. By 1990 rappers were using digital mixers to blend beats more harmoniously. The result a more clear-cut sound that has perhaps made rap the music of the 90’s.
Pop music has come a long way since it begun in the 1950’s. Technology and the media have perhaps had as larger part in pop music’s success than the music itself. However I believe the media has become too involved nowadays by creating stars themselves while not playing other artist’s music. After all ‘popular music’ should be about the music not making things popular.
However there is one dark cloud that looms over the organisations that run the music industry such as record labels and the media. The Internet. Technology has now come so far that music files can now be swapped over the Internet through such software such as ‘Napster’ or ‘Kazaa’. Now when a teenager hears a song he or she likes on the radio they don’t rush to the record store. They rush to their computer. It is not just teenagers either. Millions of adults indulge in this type of music piracy every day. Even though they are ripping off the very artists they love. I believe however that the problem is not with the designers of ‘Kazaa’ or with the people who are downloading it. After all millions of people use these services, law abiding ordinary people. The reason for this I believe is because people see record companies as big faceless corporations who don’t really care about music or people, just making money. I think it is the music companies responsibility to stop people using these ways of obtaining music by making ‘popular music’ mor about music and less about money.
