• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Produce a 30 second advertisement from scratch to promote a product or a theme of my choice.

Extracts from this document...


Report Aim: My objective was to produce a 30 second advertisement from scratch to promote a product or a theme of my choice. This is a follow up to my pre production task. As we know, media is becoming one of the world's largest industries and so with this in mind I decided to create an advertisement based on the blockbuster film, "Tomb Raider." Background: In order to produce a plan, create a script and storyboard an advertisement I had to carry out research both in class and in my free time. Most of this research was carried out in class, for a few days we looked at several advertisements in order to get an idea on what I was going to base my advertisement on. It was only after looking closely at these advertisements that I could get an insight into the importance of the camera angles and shots when collecting my footage. For example, an extreme close up can create an enigma or intimacy. The shot or edit helps to distinguish the mood. Also the advertisements I watched helped me to realise that the structure of the sequence must be perfect and this was made clear when observing advertisements that follow a particular storyline. ...read more.


I used my storyboard to provide me with a clear outline of the kind of shots that would be best. My Advertisement: To video my advertisement I needed to make sure I had a plan and all my props were in place. Mt advertisement is based on the blockbuster, "Tomb Raider", therefore I did not need any characters. In class I took a poster and placed it on a blue background on the floor. From this I took various close up shots because the poster did not cover up a wide surface area. Also this was a low budget production and so close up shots appeared to be more effective, the background of the poster would not be appropriate. To give myself a choice when editing, I took a range of shots from different angles so I have the choice of which one would suit my advertisement most. After downloading my footage onto imovie I was able to structure it effectively using fade in/ fade out, dissolve, push etc. A lot of practice was required on imovie in order for me to apply these actions sufficiently. This helped create a linear effect to my advertisement. Not only did I just insert effective movements from one edit to another, I also inserted written codes between several edits such as, "Coming to a cinema near you." ...read more.


The footage I had taken had to be edited into approximately 8 frames. I saved the pictures frame by frame into my own file where I was able to make significant adjustments to them. I would liked to have planned a better advertisement, as I did not find the one I produced to be very challenging. Also I would like to have retaken a few shots as they did not appear to be shot perfectly. However this exercise did help me to learn from my mistakes and how to improve next time. Overleaf I have created a questionnaire to allow people to judge how effective my advertisement actually was, and in order to evaluate it effectively I asked questions concerning the layout, presentation, narrative etc, of the advertisement. Evaluation: Before transferring my footage onto VHS I was able to preview it first on the computer to see if I was happy with the final outcome or would there have to be any adjustments made. I enjoyed this project because it gave me the opportunity to learn about the equipment and how to structure a good advertisement. I am keen to develop these skills in future tasks. If I was to repeat this project my advert could have been much better because I know more about the equipment and what the project entails. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Create ing your own business - create a full plan on a business of ...

    This means advertising the product. * Place- this involves making sure the product is in the right place at the right time, so the customers that want to buy it can do so. Marketing Mix for Slash Slash is a company that is looking to make profit through mobile phones.

  2. Marketing Media and Audience Feedback

    the subject or theme of the story in a graphically interesting form. The body, which shows important scenes of the subject in action, is also varied and lively in visual presentation. Headlines, cutlines and text have double functions too, the first to give the reader facts that supplement the pictures

  1. marketing research

    will likely be most popular with > What form of game CD's are most popular with the forecasted target market segment > What is demanded or desired from a store selling game CD's From this information,I can draw the a number of conclusions about the demand and desire of the

  2. My objective is basically to research into the different kinds of flavours that I ...

    I would need to think about my objectives and in order to do that I would need to research about my product, plan everything out, take steady and smooth actions and try to be in control so that my product sells and then I may be able to meet my objectives.

  1. Visual basic project of the booking system

    PROCESS: If course code = valid/correct and Room number = valid/correct and Name = valid/correct and Surname = valid/correct and Day = valid/correct and Month = valid/correct and Year = valid/correct and Start time = valid/correct and Finish time = valid/correct Then Continue and save the booking to a text

  2. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    The advertisement also slips in and out of slow motion, and all of this rapid changing puts you on edge, and you are not really sure from what angle you are looking at, or even what you are looking at.

  1. Free essay

    Tetley Evaluation

    editor to use a CCTV effect on the shot; with the record icon flashing on the bottom right corner of the shot. I wanted to show more power to the bugler so I used a lot of high angle shots on the burglar.

  2. Corporate Video

    days and were our group meetings would be held, when all the pre production work will be finished, when we will start filming, when we will start editing and to see if were behind on schedule. To make sure we won't be too much behind on schedule I made sure

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work