• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Produce a 30 second advertisement from scratch to promote a product or a theme of my choice.

Extracts from this document...

Introduction

Report Aim: My objective was to produce a 30 second advertisement from scratch to promote a product or a theme of my choice. This is a follow up to my pre production task. As we know, media is becoming one of the world's largest industries and so with this in mind I decided to create an advertisement based on the blockbuster film, "Tomb Raider." Background: In order to produce a plan, create a script and storyboard an advertisement I had to carry out research both in class and in my free time. Most of this research was carried out in class, for a few days we looked at several advertisements in order to get an idea on what I was going to base my advertisement on. It was only after looking closely at these advertisements that I could get an insight into the importance of the camera angles and shots when collecting my footage. For example, an extreme close up can create an enigma or intimacy. The shot or edit helps to distinguish the mood. Also the advertisements I watched helped me to realise that the structure of the sequence must be perfect and this was made clear when observing advertisements that follow a particular storyline. ...read more.

Middle

I used my storyboard to provide me with a clear outline of the kind of shots that would be best. My Advertisement: To video my advertisement I needed to make sure I had a plan and all my props were in place. Mt advertisement is based on the blockbuster, "Tomb Raider", therefore I did not need any characters. In class I took a poster and placed it on a blue background on the floor. From this I took various close up shots because the poster did not cover up a wide surface area. Also this was a low budget production and so close up shots appeared to be more effective, the background of the poster would not be appropriate. To give myself a choice when editing, I took a range of shots from different angles so I have the choice of which one would suit my advertisement most. After downloading my footage onto imovie I was able to structure it effectively using fade in/ fade out, dissolve, push etc. A lot of practice was required on imovie in order for me to apply these actions sufficiently. This helped create a linear effect to my advertisement. Not only did I just insert effective movements from one edit to another, I also inserted written codes between several edits such as, "Coming to a cinema near you." ...read more.

Conclusion

The footage I had taken had to be edited into approximately 8 frames. I saved the pictures frame by frame into my own file where I was able to make significant adjustments to them. I would liked to have planned a better advertisement, as I did not find the one I produced to be very challenging. Also I would like to have retaken a few shots as they did not appear to be shot perfectly. However this exercise did help me to learn from my mistakes and how to improve next time. Overleaf I have created a questionnaire to allow people to judge how effective my advertisement actually was, and in order to evaluate it effectively I asked questions concerning the layout, presentation, narrative etc, of the advertisement. Evaluation: Before transferring my footage onto VHS I was able to preview it first on the computer to see if I was happy with the final outcome or would there have to be any adjustments made. I enjoyed this project because it gave me the opportunity to learn about the equipment and how to structure a good advertisement. I am keen to develop these skills in future tasks. If I was to repeat this project my advert could have been much better because I know more about the equipment and what the project entails. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    this question could only be created when the reader had finished reading the article, another clever piece of writing by the author. The reader realises after reading the advert why Amie needs a sponsor like us. On the right side of the payment slip there is a highlighted box which

  2. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    the idea of "freedom" and would be interested in buying these kinds of jeans. They have chosen two very attractive actors, which makes the whole concept slightly more glamorous and stylish - if you see somebody looking good in a item of clothing, you immediately think that that item of

  1. Corporate Video

    they were meant to be doing and making sure everyone in the group knows what their were doing and what we were as a group expecting them to do such as, treatments or risk assessment. To be more organised we decided to make made a production schedule, telling us what

  2. Create ing your own business - create a full plan on a business of ...

    And the place is where the product is sold. There are often referred to as the '4 Ps'. * Product- it is important that a firm finds out what the consumers need and want through market research, and produces products and services to match.

  1. Marketing Media and Audience Feedback

    This is a provocative and controversial way to introduce readers to a story, where the redesign and editing strategy has radically upgraded the look of the newspaper as a graphically snappy tabloid with a focus on national and International news.

  2. marketing research

    proposed firm have no prior knowledge of managing a retail outlet of this type, I hope to secure some valuable information through observation and questioning salesmen, managers and owners of competing stores, both in the vicinity as well as outside it.

  1. My objective is basically to research into the different kinds of flavours that I ...

    I would need to think about my objectives and in order to do that I would need to research about my product, plan everything out, take steady and smooth actions and try to be in control so that my product sells and then I may be able to meet my objectives.

  2. Visual basic project of the booking system

    PROCESS: If course code = valid/correct and Room number = valid/correct and Name = valid/correct and Surname = valid/correct and Day = valid/correct and Month = valid/correct and Year = valid/correct and Start time = valid/correct and Finish time = valid/correct Then Continue and save the booking to a text

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work