• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14

Produce a clear understand of the Coca-Cola Company in Australia.

Extracts from this document...

Introduction

SYDNEY WEST INETRNATIONAL COLLEGE Marketing Principles GROUP ASSIGNMENT 1 Group Members Azeem Naseer Syed Mahmud Faruque Ruckshan Madushan Thanushka Submitted to Peter Due Date: 21-05-04 The Executive Summary This report was written to satisfy the pass requirements of Marketing in Principles at Sydney Western International College. This study is aims to produce a clear understand of the Coca-Cola Company in Australia. The analysis of the Coca-Coal company brings an overview of how does the company has achieved its goals, their strategies and future growth. The investigation was also seek to find out how this well populated Coca-Cola products satisfied the customers and how they are different from other companies upon their marketing strategies. In order to achieve the objectives literature search was conducted by using websites, books, newspaper articles and journals. These categories help to compare the general marketing strategies with the Coca-Cola company strategies. Useful information regards to marketing help us to study the environment of the company. The final outcome of the report was that they have followed a complete theory on marketing to achieve its goals. Even the company had to face for the decline stage, the performance of the good management and advertising tools assist the organization to win the market and avoid distractions. The biggest challenge was been the Pepsi company which had a diametrical increase within a short time and populated in all over the world as Coca-Cola changing the whole marketing situation and attracting other companies consumers to their product. ...read more.

Middle

In this regard their Chef Barr Hogen is working out. (New releases, 2004) Four New Products, Super Nutrition The new Odwalla juice beverages - Blueberry Smoothie, Protein Tropic ale(tm), Passionate "C"(tm) and Organic Orange Juice - are available in 1.5 litre (50.8 fluid oz.) multi-serve recyclable-plastic bottles. Blueberry Smoothie and Protein Tropic ale(tm) are also offered in a new 11 fluid oz. size bundled into handy 4-packs. Suggested retail price for the multi-serve and 4-packs are $3.99 each, providing an affordable price for such premium juice products. These new products will be stocked in the refrigerated juice case, making it convenient for consumers to find them in the store. Drink It and Thrive At Odwalla, they chosen a variety of great-tasting and nutritious fruits, as well as other ingredients call 'super foods' - for these new juice beverages and Smoothie," are for healthiness and Wellness. As health-conscious consumers should first look to nutrient-rich foods to obtain their daily nutrition. Too often, consumers turn to pills and powders for what they think is an easy nutritional fix. Juices, however, are a convenient, flavourful and hydrating form of natural nutrition." Chef Hogen's newest product recipes include a line-up of four delicious tasting products: * Odwalla Blueberry Smoothie is a blend of blueberries, blackberries and raspberries combined with oranges, apples and bananas to make a sweet and silky Smoothie. ...read more.

Conclusion

The company is dedicated to provide and maintain a safe and healthy workplace for its employees, suppliers, contractors and customers; the coca cola company also have many campaigns in markets. Financial Objectives the Coca-Cola Company objectives are increasing day by day which shows that company will increase its sale ratio annually from 11% of the previous year to 20% in next coming 5 years. Appendix A Appendix B Appendix C KEY FINANCIALS 2003 2002 2001 2000 Change in 2000-2003 Revenue ($ million) 1,882.9 1,776.8 1,675.1 1,558.1 +6.5% Volume (million unit cases) 301.2 285.8 275.1 263.3 +4.6% Revenue per Unit Case ($) 6.25 6.22 6.09 5.92 +1.8% EBIT ($ million) 377.7 317.0 288.9 272.0 +11.6% EBIT margin (%) 20.1 17.8 17.2 17.5 Capex to Revenue (%) 5.2 1.7 3.5 4.8 Reference List Coca-ColaCCA, 2003 the CCA World [online] http://www.coca colacca .com _20020301 .html (Accessed: 29-04-04) My company, 2003 The Coca Cola Company [online] http://www2.coca-cola.com/ourcompany/whatsnew_20030404 .html - 24.2KB - in: 1, Coca: 1, Cola: 1, Company: 1, opportunities in.: 25 (Accessed: 29-04-04) New releases, 2004 The Coca Cola Company [online] http://www2cocacolacom/pre sscenter/nr_20030204_odwalla_new_juices.html (Accessed: 15-05-04) Our Company, 2004 The Coca Cola Company [online] http://www2.coca-cola.com/ourcompany/whatsnew_20020301 .html - 23.5KB - in: 1, Coca: 1, Cola: 1, Company: 1, weaknesses in.: 23 (Accessed: 29-04-04) Schermehorn etal, 2004 p46. Marketing Strategies: Ed: 4 New York (29-04-04) Threats, 2004 The Coca Cola Company [online] http://www2.coca cola.com /our company/whatsnew_20020301.html - 23.5KB - in: 1, Coca: 1, Cola: 1, Company: 1, weaknesses in.: 23(Accessed: 05-05-04) 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    Such an image will help others to form a judgement about what the organisation stands for, and will influence their dealings with it. For marketing purposes, communication of products and services contributes to the persuasion process, which encourages consumers to buy at whatever the offer might be.

  2. The Coca Cola company - You need to consider the current market, find a ...

    use it to their advantage and potential investors will query on whether they should invest I the company. * The Coca Cola Company is a large business it has many different departments for different jobs, all these departments have to work together.

  1. The principles of marketing.

    Quantity Amount can 9 small bottle 6 2 litre bottle 8 3 litre bottle 1 This is showing that a lot of people tend to buy cans but that is because, my questionnaire was given out to 16/17 year olds who tend to buy cans as they contain drink and are easy to carry around.

  2. Marketing's Influence on Impressionable Adolescents

    to do the same. See figure 2. Another example of child-aimed advertising is the 12-minute, in-classroom show, Channel One. The company broadcasting Channel One funds over 12,000 middle and high schools in the country that agree to air the program and its commercials (Prevention Institute, 2006).

  1. Viral Marketing

    they are influenced by each, an optimal viral marketing strategy can be identified. Types of Viral Messages This includes funny video clips, interactive Flash games, advergames, images, text messages, e-mails, ebooks, free greeting cards, interactive websites, blogs, vlogs, podcasts and hosts of other innovative forms.

  2. Create ing your own business - create a full plan on a business of ...

    All the things above are all the advantages of being a sole trader. However, there are some disadvantages of being a sole trader. These I can cope with and here is how I will: One of the disadvantages of being a sole trader is that there is no one to share the work load with.

  1. Media Marketing Plan

    basis, this will enforce future decisions as to when to publish and distribute a newspaper, and why this should be circulated within such a time period. Total readership trends of adults for dailies in terms of millions Similarly, shown below is a diagram which shows the loyalty of adult readers for those daily newspapers.

  2. Quantitative Methods Management Report SURREY & HAMPSHIRE RESTAURANT SECTOR

    gives employers a brief idea about how much expenditure is needed for staffing. The mean annual wage bill is �17250. When developing a marketing budget it is essential to identify competitor's expenditure and in most cases match it the mean expenditure on advertising as a percentage of sales is 3.3%.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work