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Producing a report on the business, Easyjet.

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Introduction

For this assignment I will be producing a report on the business, Easyjet, which was originally founded by Stelios Haji-Ioannou but has since retired as chairman and director in November of 2002. In this report I will be analysing the: * Business Objectives, * Type of business, * Organizational functions, * Organizational Structures, * Communication, * Production and Quality. Introduction Easyjet is a no frills airline that aim to: To provide their customers with safe, good value, point to point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this we will develop their people and establish lasting relationships with their suppliers. EasyJet is Europe's leading low-cost airline. Since its first flight in November 1995, the airline has grown from a Luton base offering two routes from Luton to Glasgow and Edinburgh, served by two Boeing 737 aircraft, to one that offers 125 routes from 39 European airports, operating 72 aircraft ( as of November 2003). The phenomenal growth of EasyJet was boosted by its merger with Go-fly in August of 2002, making the combined company Europe's Number 1 low cost airline. In October 2002, the airline signed a deal to purchase 120 Airbus which will facilitate the airline's ongoing growth strategy. During the financial year to 30 September 2002, the company reported pre-tax profits of �71.6 million on a turnover of �552 million and carried 11.4 million passengers. ...read more.

Middle

The airline was first approached about the possibility of filming during mid-1998 after a first series with Britannia Airways was discontinued. The first EasyJet series was broadcast in January 1999. The cameras have been with EasyJet almost constantly ever since. The second series was broadcast in summer 1999 and followed by a Christmas 1999 special. The third series was broadcast in the peak 9pm slot on Friday evenings. On average some 7.5 million, or 37% of the viewing public, tuned-in making it twice as popular as the new series of Friends, and the most popular ITV programme in that slot since 'Who Wants To Be A Millionaire?' The fifth and sixth series attracted up to an incredible 10 million viewers each episode. In December 2002, the cameras were back at EasyJet to film the seventh series, to document EasyJet and Go merging to become Europe's largest low cost airline. Stelios Haji-Ioannou, Founder Stelios founded EasyJet in 1995. Prior to that, he founded Stelmar Tankers, a shipping company which listed on the New York Stock Exchange in 2001 and in which he retains a significant shareholding, but no longer sits on the board. In 1998, he established the easy group of companies, with the objective of exploiting the ''easy'' brand for ventures other than EasyJet. Such ventures launched thus far include EasyInternetCafe, a chain of internet cafes, easy Car, a budget car rental business, EasyValue, an internet price comparison service, EasyMoney, a personal finance service and easy.com, an internet portal and e-mail service. ...read more.

Conclusion

* Any EasyJet promotions are exclusive to the Internet, so that customers must get online if they wish to take advantage of discounted fares. * If customers wish to book seats more than two weeks in advance of the departure date of the flight, they can only do so by booking online. As fares generally increase as the departure dates gets closer, this means that the best fares are first available to those who book via the Internet. Since EasyJet started selling seats via the Internet in April 1998, the airline has enjoyed dramatic growth in its online sales. The airline reached the one million seat mark in October 1999, and celebrated this important landmark by giving that lucky passenger unlimited free flights for a whole year. Five months later in March 2000, EasyJet reached two million seats, and it only took another three months after that to reach the three million seat mark, indicating a huge acceleration in the growth of online sales. EasyJet has now sold many millions of seats online. The proportion of all sales made online has also shown impressive growth. EasyJet now sells around 90% of its seats online every week which is a higher percentage than any other airline, reinforcing its position as the "web's favourite airline". In March 2002, EasyJet was awarded the prestigious "Best Online Retailer" accolade at the annual Revolution New Media Awards. Easyjet is a Public Limited Company this is a good choice as it allows its Paul Rowe Business at Work Assignment: Business Types, Objectives, Structures and Cultures. Page 1 of 10 ...read more.

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