• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Recruiting From Ethnic Minorities.

Extracts from this document...


Coursework Assignment Part 2 Recruiting From Ethnic Minorities This poster that we have been studying focuses on telling people about how racism has been banished from the army. Saatchi and Saatchi who have designed the poster have aimed it at black youths who are unsure about joining the army. It tells them how you will be well paid, well trained and well respected. There is some repetition in that phrase as it may possibly allow them to remember it more sufficiently; as they are three very important statements. The poster is mainly addressed at to other people his age, possibly more black than white people because he tells them that it is not a cowardly thing to do and that there is no racial harassment. ...read more.


The language used in the poster is quite harsh and "hard hitting" for example, "I'm not a sell out, coconut, a choc-ice or an uncle Tom". Also the language used is peer group language as he says he is not a choc-ice or an uncle Tom. These kinds of phrases are used by youths of that age as the judge you more and say what they think. You will not be a drop out from your group of friends. The potential effect will consist of a wide range of ideas affecting different people, for example white people may not consider the poster to be appropriate for them where as other white people may find it a bit racist as that is how many black youths address each other. ...read more.


This is challenging language which may attract some of their attention. I also found the shear hardness of the poster quite effective too, as it goes well with the wording. As I looked at the poster I realised what a good effect it had on specifically focusing on afro-Caribbean youths, again because of the wording and the image. Weather the poster actually worked is another question. It may have attracted males that were worried about the racism factor. If it was a normal black youth who wasn't really interested in the army then I don't think it will have been as effective, as there is nothing extra to invite them to join the army. There may be no racism and a reasonable wage but it doesn't tell them about what you do in the army and what it holds for the future as the other posters did. By Jonathan Baylis ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. Media - How are youths represented in the media? And is this representation fair?

    The second is a scaled picture of the front page that the Mirror used when her body was found but this picture shows you her body and some of the objects that surrounded her lifeless body. These two pictures have been used as a strong deterrent for teenager not to

  2. Analysis of a “Dune” film poster

    The font itself reminds me if sand pictures where the sand has just been blown off. The main reason I think this is because of a grainy pixel look behind and above the text where the sand is, it is almost as if the sand has been blown away to create the desert behind leaving only the name.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work