Coursework Assignment Part 2
Recruiting From Ethnic Minorities
This poster that we have been studying focuses on telling people about how racism has been banished from the army. Saatchi and Saatchi who have designed the poster have aimed it at black youths who are unsure about joining the army. It tells them how you will be well paid, well trained and well respected. There is some repetition in that phrase as it may possibly allow them to remember it more sufficiently; as they are three very important statements. The poster is mainly addressed at to other people his age, possibly more black than white people because he tells them that it is not a cowardly thing to do and that there is no racial harassment.