From looking at the advertisement that teens are not being looked at in a positive way AT ALL. If they were, then there would be a little bit of positivism but there isn’t. I you look at other advertisements it is very unlikely that you would see one about an adult getting knocked over by vehicle, but even if there was, there wouldn’t be a ‘distraction’ which would have caused the death.
Looking at the advert, you can tell that the denotation is that the causes of teen deaths are distractions. The advertisers are trying toy show that these two teens would have not died if they were not being distracted by an object. And I also noticed that the objects being used in the adverts are everyday items for teens.
I think that there are many reasons why teenagers have being represented in a negative way, but one I definitely noticed is the fact that some teens don’t value their lives at all, so this gives others the opportunity for them to present them as a negative age group. They mostly concentrate on things like their ipods, mobile phones, walkmans, etc. They don’t think about their lives, instead they would rather concentrate on things like their ipods, mobile phones, walkmans, etc. Looking at different aspects of teens being represented negatively, I would say that teens are also looked at negatively because of the things that they do these days. I.e.-Crimes. It is a proved fact that most of the crimes committed nowadays are by teens. This would obviously give ANY person the idea that teens are a negative factor towards the community.
Personally, I think that teens have been represented this way because of these actions (that I have mentioned above) that they have done. Maybe if they didn’t do some of these things, then the representation of them would be at least at little bit better.
The effects that I think this may have on other ideas are that people will now start to be more aware of teens and groups like the police and crime stoppers, etc will start to keep an close eye on teens and watch what they do even more closely than usual. I also think that those people who have never really had a negative view to teens will now start to have a negative view, and more people will be cautious, especially when it comes to crimes.
Behaviour towards teens will now change, police will not take crimes committed by teens lightly anymore, and others will not treat teens as young children anymore, more responsibilities will be put onto them, and more pressure to ensure that they are under control and behave in an appropriate way.
Looking at the advertisement I am sure that teens will also be on alert to ensure that they are safe at all times, especially those who care for their lives.