REPRESENTATION & THE MEDIA: TEENAGERS

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Ife Amusan-HT7

REPRESENTATION & THE MEDIA: TEENAGERS

The advertisement I have chosen to talk about is from the “THINK!” campaign. The “THINK!” campaign has been set up to provide everybody varying from young children to old people about road safety. The ad have chosen to talk about are of two teens that have been knocked over by two separate cars and have died.  

To me, this ad shows that the form teenagers were previously seen in has totally changed. (Adults and elderly people now see them negatively) My reason for saying this is because both of these teens had distractions, which were the causes of their deaths, (One teen had a walkman, while the other had a mobile phone.) so adults looking at this would see teens in a negative view. They would be thinking ‘teenagers back then were more careful, they valued their lives more than teens of today’

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From looking at the advertisement that teens are not being looked at in a positive way AT ALL. If they were, then there would be a little bit of positivism but there isn’t.  I you look at other advertisements it is very unlikely that you would see one about an adult getting knocked over by vehicle, but even if there was, there wouldn’t be a ‘distraction’ which would have caused the death.

Looking at the advert, you can tell that the denotation is that the causes of teen deaths are distractions.  The advertisers are trying toy show that ...

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