• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Research, Observation and Analysis of the Business letters that are contained at the end of this report.

Extracts from this document...

Introduction

COMPARISON OF BUSINESS LETTERS * WICKES BUSINESS LETTER * SPORTS SHOES BUSINESS LETTER * NEW COLLEGE LETTER REPORT PREPARED BY LUKE LLOYD Contents 1 Introduction, Letter 1 examination (Wickes Letter) 3 2 Letter 1 examination (Font, Content) 4 3 Letter 2 examination (Sports Shoes Letter) 4 4 Letter 2 examination (Font, Content) 5 5 Letter 3 examination (New College Letter) 5 6 Letter 3 examination (Font, Content) 6 1 Introduction The following Report is based on the Research, Observation and Analysis of the Business letters that are contained at the end of this report. The outcome of this report will help me with my communication and design skills; I will then be a much better position to prepare my own Business letter in the future. This Report was set by Terry Dickenson and Adrianne Oates to be completed by 11th November 2002. This Date has been met. I have studied the Business letters and discussed with a couple of colleagues the layout, design and content of the letters and this has influenced the points made in the report. I obtained the Business letters from Wickes, Sports Shoes Unlimited and . 2 Examination of Business letters Letter number 1: Wickes Layout The Layout is very important in a Business letter. ...read more.

Middle

The Business letter header has been printed in colour. It makes the letter look a better quality letter. The logo is in colour. Printing/Paper The paper is quite expensive. The letter has been printed out in colour, because of the letterhead. It has been made to look professional by having a letterhead. The company have spent time and money making the letter look good. It has been printed on glossy paper, which is expensive. The letter has then been printed in colour as well. This means the letter is more expensive to produce than the Wickes letter. The paper is glossy, but it has no embossing or watermark on it. Font/Writing style The font is a sans serif font, like the Wickes Letter. It is Black text on white paper. It is fairly small text, about the same size as the text on the Wickes letter, 12 point. The company has used no Bold text, but has used capitals to make the important text stand out. Content/Accuracy The content of the Letter is accurate; it contains no errors or miss spelt words. The letter has been set out in an appropriate manner. The letter has probably been created using mail merge, the letter has been sent to all the customers in the company's contacts database, just like the Wickes letter. ...read more.

Conclusion

Content/Accuracy The content of the Letter is accurate; it contains no errors or miss spelt words. The letter has been set out in an appropriate manner, using paragraphs. The letter has not been created using mail merge, however it doesn't need to have been because it has been addressed to a group of people rather than an individual. It is a cheap and effective way to create the letter; this can only be done if there is no confidential information in the letter. The company has used paragraphs to break up the long text. The company has used fairly large text to make it easy on the eyes. 3 Conclusions Having analysed the three Business letters I have came up with the following conclusions that will help be when making my own Business Letter: 1. Always have a colour letterhead. 2. Do not make the letterhead come down the page more than 4 cm. 3. Use bold text and capital letters to emphasise phases and words. 4. Always include some contact information. 5. Always sign and print your name at the end of the letter. 6. Use paragraphs to break up the long text. 7. Use the most cost effective method of printing your letter. 8. Use mail merge if necessary to save time. Doing this analysis has equipped me well to carry on and do my own Business letter. 5 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Advertisement Analysis

    There are many different types of shapes in advertisement 3 this is because of the bottle that has broken into random pieces. The edges of the glass are sharp and pointed which helps them stand out from the background.

  2. Create ing your own business - create a full plan on a business of ...

    complaint once checked out either the adverts will be edited or withdrawn. These are the laws: 1. Trade descriptions act 1968, which makes it a criminal offence for traders to make false statements about the goods they sell. This means, for example, that it is illegal to say that goods

  1. Exploring Printed Media Texts I have selected two advertisements printed on paper to compare ...

    Social Work it's all about people. The more that I examine and analyse this advertisement the cleverer the layout and the use of type is. I really like the sense of chaos and the disorientation of schizophrenia is conveyed.

  2. Quantitative Methods Management Report SURREY & HAMPSHIRE RESTAURANT SECTOR

    as the company-owned restaurants dominate as they have a large amount of capital to invest in advertising and promotions. Along with their brand-name, it would be easier for a company-owned restaurant to open and operate successfully, as the potential customers know what type of food and service they will receive.

  1. marketing research

    STEP 2 While I am of the opinion the target market segment of the planned store would be the youth, that is, pre-teens, young adults and especially teenagers, I am also aware to my duty as had of the research team to test the hypothesis using the appropriate means of research and ensure the accuracy of results obtained.

  2. Pepsi-Cola company review

    Sometimes Pepsi use cutthroat competition to war with its main competitor - Coca-cola. One of the price war, triggered by Pepsi, follows an earlier onslaught when both the companies reduced prices by about 20 per cent across the board. Just before the Union Budget for 2003-04, Pepsi had to slash

  1. Gallo Rice: Business Case Analysis

    The second most popular retail rice is parboiled white rice. It is prepared through many steps including a special milling, steam-cooking, and drying process (there are over 40 steps in Gallo's parboiled rice process). Brown rice is milled similarly to white rice, but the bran layer is retained on the rice kernel during the milling process.

  2. Marketing Report

    Channel 1 was targeted as the main market and got the largest distribution intensity, therefore, the staff needed and the production requested for this channel were approximately twice than in channel 2 has. Because channel 1 as full services dealers, they focus on in-store sales.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work