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Soap Operas.

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Soap Operas Soap operas have been around a long time and are watched by millions of people from a very wide range of age and society backgrounds. The term soap opera comes from the fact that when the TV serials first came out, they were sponsored by the major soap producing companies. In this informative essay, I intend to provide you with a brief introduction to the features involved in most soap operas, including characterization and the structure of soaps. In addition I will look into why soaps have become so popular and how the soap producers make sure they remain popular through different skills of marketing and target audience. There are a number of features that are common to most soap operas. They all have a serial structure and are generally broadcast daily or three or four times weekly, a good example is "East Enders" which is shown every weekday evening. Almost all soaps are based on family themes with several stories developing at the same time, such as "Neighbours" or "Coronation Street". ...read more.


Furthermore, to achieving maximum viewer numbers, most of the major soaps like "East Enders", "Coronation Street" and "HollyOakes" will have prime time slots-weekday nights from six to eight thirty. During those times, people have just come home from work and will be happy to sit down for some relaxation. Finally, minor American or Australian soaps like "Neighbours" or "Home and Away" will be part of day time viewing because viewers in the UK are unlikely to identify with their story lines as much as soaps set in the UK itself. Effective marketing ensures that as many people as possible watches soap operas. There are a number of ways in which soap operas could be promoted and publicized. All soaps make extensive use of short TV advertisements during other TV programmes, these often include short trailer with which to entice and attract viewers. Furthermore, many soaps such as "East Enders" take advantage of different magazines such as "Inside Soap" not only do the magazine provide a detailed timetable of what is on TV, they offer small teasers on different soap story line, this further entices viewers. ...read more.


New characters are usually relatives of already existing characters whilst a character leaving will always provide the soap makers with an excellent opportunity to create a dramatic exit. For example, in "Holly Oakes", Norman and Jamie are 'killed' in a landslide when their van is swept off a cliff. That certainly increased their viewer numbers. In conclusion, soaps have become an everyday part of modern life; almost everyone watches soaps and over a third or so of British people watch soaps daily. The reason why soaps operas are so popular is because they are targeted at a very wide range of target audiences, this is achieved by having a wide range of characters and several story lines developing at the same time, so anybody can relate to it. Also soaps' success has a great deal to do with their extensive use of many different marketing techniques including TV adverts and magazine shows. Personally, I enjoy watching soaps because I like the serial structure of soaps, I really enjoy the tension as dramatic stories develop and the history that is gradually built up as a soap develops. 1 ...read more.

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