Baby I say, what people say
We gon' keep it on lock from day to day
Let 'em know that we both are here to stay
So keep it hot baby, don't stop baby
The next set of lines however would show how much his friends mean to him and how they seem like his family :-
Ever since kindergarten, always been the sharpest
Doin' this for my fam cause home is where the heart is
As in the case with most hiphop songs, this piece is done with chordal harmony. The harmony in this case is not following the melody. Another characteristic about this song is that the music and rhythm remains constant and the same but the words in every verse and chorus change. The rhythm structure of the beat is simple and understandable and carries the rhythm structure of 1,2,3,1,2,3 but as it’s a hiphop song, there are too many layers in the song as the performer would be singing a totally different rhythm.
The music to this song was created in an urban setting for just about anyone to listen to ranging from the rich to the middle class and for people of all ethnicities. This is because even though it’s a hiphop piece, the flamenco guitars add a little latin flare to the whole piece.
Gender wise, both males and females would enjoy the song as the chorus bit was sung by a female. I guess the composer of the song created it this way so as to be able to cater to the masses and to give a different touch to the piece.
Under the age category, it is catered to those between the ages of 18 – 30 because most people of that age would be able to relate and understand the song better as during that age, people tend to realize how much their girlfriend and friends mean to them and also I think its around that age that people start having really serious relationships with people of other genders.
As quoted by Young & Rubican advertising agency’s classification model called Cross Cultural Consumer Characterization, this song would fit for the people under the Struggler, Aspirer, Explorer and Reformer categories. As for the social class segregation, this piece should be accepted by just about anyone from any social class from students to even office workers and professionals. Be it for easy listening or to groove to, this song would cater to the varied needs of everyone.
The other group of people who would also go out to buy the album which contains this song would be those who love the performer. In the case of this piece however, there are 3 different performers which means fans who are loyal and want to show their support to these 3 performers would go buy the album thus making sales much higher.
Done by: Melvinder Singh
AED0105X2
