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Sports Market Research

Extracts from this document...

Introduction

Business Studies Course Work Marketing Strategies John Byun 11E Candidate Number 03242 Content Action Plan p.3 Introduction p.4 Methodology p.6 Analysis p.7 Conclusion p.12 Recommendation p.13 Evaluation p.14 Appendices p.15 Action Plan To carry out this project, I need to: -Choose a business ownership and select what I am intending to do. -Identify my target market. -Plan a market research and find the needs and wants of my customers. -Plan a questionnaire to find what my customer wants. -Make the right promotion that will attract my customers. -Analysis my result and recommend what will be suitable business strategy for my business. Information I will need to carry out this projects are: -Objective of my business. -Appropriate promotion that will be suit for my business. -Appropriate business strategy that will suit for my business. I will be able to find my information at: -Asking someone, who is doing same shop that I am planning. (Questionnaires) -Internet. -Textbook. If I am not able to find the information, I will: -Estimate the cost of different promotion. INTRODUCTION Marketing is not just selling a product, it is lot more complicated then that. It is researching the market and finding what customers want, developing products that will satisfy the customers, getting the right price to attract customers, and selling your products in convenient place. Product, price, place, promotion are the 4Ps in marketing. They are all important. If your product doesn't satisfy your customers, you won't be able to sell your product because no one wants to buy a product that doesn't satisfy them. ...read more.

Middle

There were 6 people, who answered that they do not read any newspaper. Q8. Have you ever bought sports equipment over the Internet? This graph shows me that people did not necessary buy their sports equipment through the Internet, but there were still 8 people, who answered that they did bought their sports equipment through the Internet. Q9. Do you use money-off coupon? This graph shows me that there were more people, who do not use the money-off coupon, but there were 9 people, who answered that they do you it. Q10. Do you look at the junk mail? This graph shows me that lots of people just throw away the junk mail without looking at it, rather than looking at it. Conclusion I only asked 25 people, out of maybe a few million, so I cannot say or prove that this is perfect, and it will all make sense. However, I can say from my analysis the followings. There were more males, compared to females, who participated in my questionnaire, only slightly. Majority amount of people were teenagers, and I did so, because sports shop will probably aim for teenagers, not matured people. There were only 2 people, who were above 21, which show that my results would not contain any thoughts of older people. About 70% of people I asked were aged 10 to 15, which mean that I usually gave my questionnaire to younger teenagers. The most popular brand of all was Nike, followed by Adidas. ...read more.

Conclusion

Dollar saver c. HK magazine d. None 6. Which radio station do you listen to? a. RTHK b. HMV c. Mix 99.9 d. Don't listen. 7. What newspaper do you read? a. South China Morning Post b. Apple Daily c. Sing Tao d. Ming Pao e. None 8. Have you ever bought sports equipment over the Internet? a. Yes b. No 9. Do you use money-off coupon? a. Yes b. No 10. Do you look at the junk mail? a. Yes b. No Thank you for your cooperation. Questionnaires with results You are only allowed to select one in every question. 1. What is your gender? A. Male---13 B. Female---12 2. Your age? A. 10~15---18 B. 16~20---4 C. 21~30---0 D. 31~40---0 E. 41~60---2 F. Etc---0 3. What sport brands do you like most? A. Nike---10 B. Adidas---5 C. Reebok---2 D. Fila---3 E. Etc---5 4. What sports do you like most? A. Football---9 B. Basketball---5 C. Baseball---1 D. Rugby---0 E. Swimming---5 F. Etc---5 5. What magazine do you read? a. BC magazine---9 b. Dollar saver---0 c. HK magazine---4 d. None---12 6. Which radio station do you listen to? a. RTHK---2 b. HMV---5 c. Mix 99.9---4 d. Don't listen.---14 7. What newspaper do you read? a. South China Morning Post---11 b. Apple Daily---3 c. Sing Tao---3 d. Ming Pao---2 e. None---6 8. Have you ever bought sports equipment over the Internet? a. Yes---8 b. No---17 9. Do you use money-off coupon? a. Yes---9 b. No---16 10. Do you look at the junk mail? a. Yes---8 b. No---17 Thank you for your cooperation. ?? ?? ?? ?? 1 ...read more.

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