• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

SWOT Analysis

Extracts from this document...

Introduction

SWOT Analysis SWOT analysis is a tool for auditing an organisation and its environment. It is the first stage of planning and helps marketers to focus on key issues. Once key issues have been identified, they feed into marketing objectives. It can be used in conjunction with other tools for audit and analysis, such as PEST analysis. It is a very popular tool with marketing students because it is quick and easy to learn, * Strengths Probably the biggest strength that Lanc�me possesses is its reputation. The company has been in business for 70 years and therefore have built a great reputation for excellent service, quality and fashionable products. Lanc�me is now got the 7th biggest market share in the total UK retail make-up market. A recent success story for Lanc�me is the Juicy Tubes lip-gloss range, and it was advertised by super model Elizabeth Jagger. ...read more.

Middle

These factors have assisted them to maintain their high market share in the premium-cosmetic market. * Weaknesses One of the Weaknesses is that Lanc�me is not Number one in the Premium market. It's main competitor Estee Lauder is the one who dominates the premium market. Promotion is another weak factor. Although Lanc�me does have advertising, but it's very small proportioned compared to L'Oreal etc. So increasing its advertising is very important. Also from my questionnaire I found that consumers have never used any coupons or vouchers to get off money from Lanc�me, so I need to also consider this area for promotion. * Opportunities It is essential for Lanc�me to take advantage of all the opportunities that they encounter. A key opportunity is improve its design of Juicy Tubes and extend this idea further which can also suited to older people as from the National statistics it was said that there is a growing population of older people. ...read more.

Conclusion

By the end of 2003, sales of lip make-up are expected to be 50% higher than 2003. * Threats The biggest threat Lanc�me now facing it's the new product of pure pop gloss from Estee Lauder. As the new product is so similar to Juicy Tubes the consumers might attracted to Estee Lauder's new lip pop gloss. Therefore Lanc�me have to keep up with the latest makeup and try to make a new product which is better than other brand's. Another threat is that if the government decided to make a law which is completely against animal testing. Then when Lanc�me want to introduce a new product, Lanc�me would not able to use it on animal to test whatever it's a bad effect or not. So when it used on humans, we may be allergic to the product because we don't know what humans will react on the products due to some ingredient in the products. Lily Li Unit-3 AVCE Business Lanc�me project ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    Barq's This table shows the most popular brand in that area and as shown it is Coca-Cola. Greater Europe Group Population_868 million Group Average Per Capita_93 Country % other 16 France 7 Nordic & Northern Eurasia Division 8 Great Britain

  2. Advertisement Analysis

    The two remaining gambling chips are also white. The colour gold is used for the beer and the bottle caps. Black is used on the column at the bottom of the page and for the writing on the label of the beer bottle.

  1. Situation Analysis - The NSPCC.

    After conducting a situation an analysis we can identify certain problems and issues which we hope to overcome by setting the above objectives. Corporate goals have merely been highlighted to give an indication of some possible organisational aims and how direct marketing objectives are a dilution of the corporate ideas.

  2. Semiotic Textual Analysis.

    saying "It's your choice" and in the bottom right hand corner is a slogan saying "Choose Proudly South African" This advertisement is abundant in connotations as I will be further discussing. Connotations are those things that the viewer perceives in an image, reminding the viewer of certain values and feelings etc.

  1. The principles of marketing.

    will not be bale to make the changes to coca cola, this is if there is a change to the availability of raw materials. Economic factors Economic factors affect the purchasing power of potential customers and the firm's cost of capital.

  2. Visual basic project of the booking system

    = "15:45 PM" Or Combohours.Text = "16:00 PM" Or Combohours.Text = "16:15 PM" _ Or Combohours.Text = "16:30 PM" Or Combohours.Text = "16:45 PM" Or Combohours.Text = "17:00 PM" _ Or Combohours.Text = "17:15 PM" Or Combohours.Text = "17:30 PM" Or Combohours.Text = "17:45 PM" Or Combohours.Text = "18:00 PM"

  1. Gallo Rice: Business Case Analysis

    The price of Flora is 4 cents higher than Riso Gallo relatively, but Flora had a huge market share (43.3%) in parboiled rice in 1990. This shows that consumers are price-insensitive to the parboiled rice market, assuming the products are more or less the same.

  2. "The Advertising and Selling Program of the Avon Cosmetics Inc."

    The Greeks where among those who relied on town criers to chant the arrival of ships with cargoes of wines, spices, and metals. Often a crier was accompanied by a musician who kept him in the right key.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work