Tabloid and broadsheet newspaper comparison.

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There are two different types of newspapers-tabloid and broadsheet. The Times is a broadsheet newspaper and has been for 219 years, but now they are creating it into a tabloid paper which is A3 as well. It was founded on the first of January 1785. When it was founded the newspaper was called “The Daily Universal”. The founder, Michael Davitt changed the title in 1788 to The Times. The Times costs 45pence in 2003 but when first published it was only a little (NOTE DOWN COST OF PAPER). This costs more money than a tabloid. The circulation figures are always high but in 1997 this was at 783,359. (NOTE FIGURES ON THE TIMES IN 2003). The Times is a newspaper which is based on an audience of a higher class because it contains much more sophisticated vocabulary. It is far more intellectual and political newspaper, also it focus’s on financials and lets its readers know about what is happening around the world.

The Daily Mail is a tabloid newspaper and was first published in 1896.

The Daily Mail costs 40 pence in 2003 but when first published it was around the same price in what 40 pence was worth. This is less money than a broadsheet. The Daily Mail’s circulation figures are higher than The Times because it has been focusing on women and containing regular features. In 1997 the figures were at 2,189,902, which is a phenomenal increase on The Times in 2003. It contains impact news features and more gossip but doesn’t contain a lot of world news. This is more of a lighter, more balanced read. The vocabulary is not as complex as The Times but still is quite

The Times’ masthead is a lot simpler than the Daily Mails’ because the font is times new roman and is in uppercase but the Daily Mail’s font is larger and in calligraphy writing. The masthead’s appearance on The Times suggests that it does not need to use more attractive font styles because they are trying to attract only certain members of the public. This is because the Times want to keep an upper-class standard by giving the readers in depth world news, political news and financial affairs. The masthead’s appearance on the Daily Mail suggests that it needs to use fancy fonts to attract the attention of the public. The advantage of having fancy font such as italics in a paper is that it suggests that the paper has been around for along time and that it is reliable. Both the mastheads have a crest of arms and the writing below reads “dieu et mon droit” which means God and My Right. The masthead of the Daily Mail is at the top of the paper but the times’ masthead is under the ears. On the Daily Mail the font type suggests that it is an old newspaper.

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The ears on The Times are above the masthead and are about the public agenda, charities and say that the times had conquered Everest again. Suggesting that The Times is about more intellectual reading but the Daily Mails ears are about the reality tv show, “I’m a celebrity get me out of here” and is big and bold with colour which suggests that it is for more of the middle-class readers. Different colours suggest different class. For example if the newspaper used colours such as burgundy and dark green it would suggest upper-class, but if the newspaper uses colours such ...

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