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Tabloid and broadsheet newspaper comparison.

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Introduction

There are two different types of newspapers-tabloid and broadsheet. The Times is a broadsheet newspaper and has been for 219 years, but now they are creating it into a tabloid paper which is A3 as well. It was founded on the first of January 1785. When it was founded the newspaper was called "The Daily Universal". The founder, Michael Davitt changed the title in 1788 to The Times. The Times costs 45pence in 2003 but when first published it was only a little (NOTE DOWN COST OF PAPER). This costs more money than a tabloid. The circulation figures are always high but in 1997 this was at 783,359. (NOTE FIGURES ON THE TIMES IN 2003). The Times is a newspaper which is based on an audience of a higher class because it contains much more sophisticated vocabulary. It is far more intellectual and political newspaper, also it focus's on financials and lets its readers know about what is happening around the world. The Daily Mail is a tabloid newspaper and was first published in 1896. The Daily Mail costs 40 pence in 2003 but when first published it was around the same price in what 40 pence was worth. This is less money than a broadsheet. The Daily Mail's circulation figures are higher than The Times because it has been focusing on women and containing regular features. In 1997 the figures were at 2,189,902, which is a phenomenal increase on The Times in 2003. ...read more.

Middle

The photo on the front page of The Times is Clare short in a black blouse, red cardigan and a scarf. The background is black; this makes the paper look dull. The size of the photo isn't very eye catching because it is only about a quarter of the page. The Times has chosen their photo to show the more intellectual side of their paper from what I have described above. The photo only relates to the story and isn't used to attract the attention of the public and give them different ideas. On the two newspapers I have noticed other aspects. On The Times the date is in the centre of the page but on the Daily Mail the date is on the far left of the page. The colour on the times is very dull because they have used only dark shades of colours but on the Daily Mail there is a lot of colour and this is placed on the ears and the main photograph. The content of the story in the Daily Mail is a simpler version of the story in the times. The stories in both newspapers are different sizing of letters. The letters on the Daily Mail are a size 14 font and on The Times are a size 12. The photograph on The Times is a quarter the size of the paper but on the Daily Mail the size of the photograph is at least half the size of the paper. ...read more.

Conclusion

The Daily Mail shows that they don't know what could happen from her departure. This is a quote from the Daily Mail, 'Stormed,' suggesting that Short's departure was sensationalised. That shows that it was disruptive and potentially damaging. The Daily Mail tries to put forward the idea of Miss Short having a personal vendetta against Mr Blair. 'Bitter' and 'personal', this is a quote from the Daily Mail produces her resignation in the way that it is very petty and is giving the idea of jealousy of Mr Blair. It is a vindictive personal attack on Blair. This quote 'accused' suggests no actual proof and is backing up the theory of personal vendetta. 'Few of Miss Short's backbench colleagues showed any sign of supporting her' here is a quote from the Daily Mail is saying that it weakens her own points of view because none of her colleagues agree with her. In conclusion to my essay I have found that the times is targeting an audience of higher stature, the upper-class public by using more sophisticated colours on their front pages and photos that get straight to the point. The Daily Mail is targeting both the upper-class and the middle-class public. The Daily Mail uses bright, bold colours to attract the publics attention. They also use bold headlines which suggest other things to what the story is actually about. Between the two papers the Daily Mail is more effective at attracting readers because the population of the middle-class people is much greater than that of the upper-class people and they also use more attractive pictures and headlines which attract the attention of the public a lot better. ...read more.

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