The ears on The Times are above the masthead and are about the public agenda, charities and say that the times had conquered Everest again. Suggesting that The Times is about more intellectual reading but the Daily Mails ears are about the reality tv show, “I’m a celebrity get me out of here” and is big and bold with colour which suggests that it is for more of the middle-class readers. Different colours suggest different class. For example if the newspaper used colours such as burgundy and dark green it would suggest upper-class, but if the newspaper uses colours such as bright yellow and red it suggests lower-class. Examples of this being used are on the times paper where there is a ‘BT’ advert which has used burgundy and there is also dark green which has been used for the ears of the newspaper. On the front cover of the Daily Mail they have used bright yellow and red in the ears to attract the reader’s attention. On both newspapers they have used a photograph, on The Times they have used a picture of a man at the summit of Everest and the photo on the Daily Mail they have used a picture of Phil Tufnell. I feel that the ears on the Daily Mail are more effective because of the amount of lower class citizens that are attracted by the reality TV show but then I can say that The Times’ ears are most effective because they approach much different side of the public, more intellectual people.
The photograph on the Daily Mail is a picture of Clare short in protective gear holding two landmines. On the protective vest it has the letters “MAG” which stands for Mine Advisory Group. The photo contains a lot of colour including the sky, Clare short wearing a red jumper underneath the protective gear; the landmines are sandy yellow and two shades of green. It covers about three quarters of the page and is eye catching because of seeing a female politician in protective gear and holding two landmines. The size of it attracts you to the newspaper. The photo on the front page of The Times is Clare short in a black blouse, red cardigan and a scarf. The background is black; this makes the paper look dull. The size of the photo isn’t very eye catching because it is only about a quarter of the page. The Times has chosen their photo to show the more intellectual side of their paper from what I have described above. The photo only relates to the story and isn’t used to attract the attention of the public and give them different ideas.
On the two newspapers I have noticed other aspects. On The Times the date is in the centre of the page but on the Daily Mail the date is on the far left of the page. The colour on the times is very dull because they have used only dark shades of colours but on the Daily Mail there is a lot of colour and this is placed on the ears and the main photograph. The content of the story in the Daily Mail is a simpler version of the story in the times. The stories in both newspapers are different sizing of letters. The letters on the Daily Mail are a size 14 font and on The Times are a size 12. The photograph on The Times is a quarter the size of the paper but on the Daily Mail the size of the photograph is at least half the size of the paper.
Newspapers use adverts to gain revenue. But the Daily Mail has no need to use adverts on the front page because it sells a lot more copies and gains revenue from selling them. The Times doesn’t sell as many copies as the Daily Mail so they have to advertise to gain revenue. The advert is specifically aimed for businessmen and women therefore reflect the general readership of the paper. The advert on the front page of the times is from BT and is promoting a business plan. The advert is sophisticated and is the general keeping of the paper. The colours of the advert are burgundy and black that are not garish but still stands out from the page.
The headline on the Daily Mail says, “short goes out with a bang”, and on The Times it says “short fuse burns after bitter exit”. The Daily Mails headline reflects that it is for the lower class citizens because they have used really simple and commonly used words and The Times’ headline reflects that the newspaper is for more of the upper class citizens. The headline on the Daily Mail has a large font and is in uppercase, black lettering. The headline on The Times has a large font but is not as big as the Daily Mails; the lettering is in lower case. The font of the article on the Daily Mail is Times new roman size 12, and on the times it is also times new roman. The size of both of the newspapers is the same but the Daily Mails is in bold. I prefer The Times because it is a more intellectual paper and tells the public of important news than the Daily Mail.
The introductory paragraph in The Times has a higher amount of more complex vocabulary but the Daily Mail’s hasn’t got as much wording and has used much simpler vocabulary. For example, The Times has used withering, belatedly, dissent, standard-bearer and government. On the Daily Mail they have used words such as dictatorial and ‘damning’. This shows that The Times has a higher reading age. The times has more of an interesting use of language but the Daily Mail still uses language is relatively interesting.
“Finally left the cabinet – jumping before she was pushed” this quote from The Times is saying that it was inevitable that Clare Short was going to leave the cabinet, its like she was undermining the Labour Party. ‘Finally’, this suggests that the members of the government have been expecting and wanting this for a long period of time. If Clare Short hadn’t resigned from her position she would have been sacked anyway, this is what is meant by ‘before she was pushed’.
This is a quote from The Times, ‘Brought back memories of Norman Lamonts devastating parting shot at john major’ this is referring to political history. What has recently happened has been compared with past events. By saying this Clare Shorts departure speech may lead to the downfall of Tony Blair.
The times presents Miss Shorts behaviour as childish, ‘She intends to cause all kinds of trouble’ a quote from The Times, which is suggesting that Miss Shorts behaviour, is very childish. This was To undermine Mr Blair, Miss Short will not intend to be leaving quietly.
The times presents the consequences of Miss Short’s actions, ‘Flinched…at her venom’, this quote from The Times is describing the physical reaction to short, passionate words from her may break the labour party or even permanently injure the party.
The Daily Mail shows that they don’t know what could happen from her departure. This is a quote from the Daily Mail, ‘Stormed,’ suggesting that Short’s departure was sensationalised. That shows that it was disruptive and potentially damaging.
The Daily Mail tries to put forward the idea of Miss Short having a personal vendetta against Mr Blair. ‘Bitter’ and ‘personal’, this is a quote from the Daily Mail produces her resignation in the way that it is very petty and is giving the idea of jealousy of Mr Blair. It is a vindictive personal attack on Blair. This quote ‘accused’ suggests no actual proof and is backing up the theory of personal vendetta.
‘Few of Miss Short’s backbench colleagues showed any sign of supporting her’ here is a quote from the Daily Mail is saying that it weakens her own points of view because none of her colleagues agree with her.
In conclusion to my essay I have found that the times is targeting an audience of higher stature, the upper-class public by using more sophisticated colours on their front pages and photos that get straight to the point. The Daily Mail is targeting both the upper-class and the middle-class public. The Daily Mail uses bright, bold colours to attract the publics attention. They also use bold headlines which suggest other things to what the story is actually about. Between the two papers the Daily Mail is more effective at attracting readers because the population of the middle-class people is much greater than that of the upper-class people and they also use more attractive pictures and headlines which attract the attention of the public a lot better.