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Technological advances in football.

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Technological advances in football I have chosen to focus on just one of the sports manufacturers - Nike, for two reasons. 1. Nike is arguably the fore runner in the technological developments of most sports - football being one. 2. There is little deviation between the finished products and their properties regardless of the manufacturer - and with Nike being the largest of all the sports brands, it seems logical to focus on them. Shirt Nike cool motion shirt (image 1) * Two layers lighter than one * Inner shirt wicks moisture * Outer shirt has vents and water resistant properties * Luminous colouring makes visibility improved under floodlights Boots Nike vapour boots (image 2) ...read more.


* 4mm thick grip - durability and shock absorption in all conditions * curved grip for easier catching of the ball * wicking inner layer Headers` padded head band (image 6) * reduces shock to the brain * reduces risk of concussions * reduces risk of onset of post game illnesses directly associated with brain trauma (i.e. Parkinson's) Stadia After the Hillsborough disaster of 1989 and a series of other crowd related tragedies (Heysel 1985, Bradford fires) there was a need to drastically improve the stadia across the world. The Taylor report deemed that all top division clubs must have all seater stadiums, with restrictions placed on those without. ...read more.


(the collapse of ITV digital bankrupted some smaller clubs) * Television runs football - date and times of kick off are directly effected by television companies * The majority of money involved is directly to do with television - TV rights, pay-per-view * Some clubs cannot survive without TV. money * Football and television have become co-dependent Conclusion * advancements are geared towards providing more of a spectacle * speed of the game has increased - more end to end action * balls/boots are benefiting the scoring of spectacular goals - again more spectacle * Spectators watch games in more comfort - at a price, some match tickets are no longer affordable. * Sport is run now like a business - high risk for high rewards, and the rewards are getting that much greater * Money essentially now runs the game ...read more.

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