• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Tecsave is a supermarket chain in an industry dominated by five large firms. It is currently second in terms of market share.

Extracts from this document...


Scenario Tecsave is a supermarket chain in an industry dominated by five large firms. It is currently second in terms of market share. History of Tecsave A sole trader called Robbie Peers in 1947 with one grocery shop in the midlands set up Tecsave. It became a private limited company in 1957, by which time the business owned 56 shops, all which were sited in the midlands. In 1965 it went public and by 2002 the company owned 187 supermarkets in various parts of the United Kingdom. To achieve and maintain top position in the "big five" league tables, Tecsave must be constantly looking at possibilities for future developments and growth and always take into account the actions of its competitors. Future growth will necessitate the use of all factors of production, including staff. Therefore, recruitment and retentions are import issues for the company as it seeks to ensure high level of staff and customer satisfaction. An important factor is that the majority of Tecsave's staff are part time. ...read more.


A firm's marketing department needs to know about economic trends, as well as consumers' views. Based on this information, they can put together a marketing plan, which will meet their own needs as well as those of their consumers. There are two general types of research: * Primary or field research * Secondary or desk research Primary or field research Obtaining new data for a specific purpose. The marketing department of a firm or a specialist research organisation can provide this. Typically, the data is gathered by face-to-face interviews, by telephone or by post, using questionnaires. This is called a survey. Sometimes potential consumers are asked to test products, and their responses are recorded. Field research has the advantage that the firm itself has control over the whole process. The disadvantages are that it takes longer, and costs more. Secondary or desk research This is the use of existing data that has already been collected. It can be anything from a company's own sales statistics to Department of Trade and Industry reports. Other secondary sources of information include journals, company reports, government statistics, and surveys published by research organisations. ...read more.


I will also gather this information and draw up some charts so it easy to spot trends and useful information I could need. After performing these researches I will write up my findings on Internet shopping and form a conclusion to whether or not Tec save should use Internet shopping to expand their business. Research Primary research Questionnaire The aim of my questionnaire is "to find out would an online shopping service achieve business growth for Tec save?" What is your gender? In which age group do you fit into? Do you have access to the Internet? Do you use the Internet? What do you use the Internet for? Do you use Internet shopping? Would you consider using Tec save Internet website How much would you be willing to pay for delivery? How far do you think delivery should be? How much do you think you would have to spend to receive free delivery? Where do you currently shop? Do you know If they offer internet shopping. Shop Internet shopping available Price of delivery Delivery range In my opinion how easy to use on a scale of 1-10 Morrissons Tesco Sainsbury Asda Marks and Spencer ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Internet section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Internet essays

  1. In assessing the competitive position of a large online trader, we would use the ...

    With the rise of online retail, there would be little impact from these substitutes. One impact would be some consumers who would like to hold or listen to their purchases prior to buying and those who are into the whole "shopping experience".

  2. Critically analyse and evaluate current developments in consumer behaviour in relation to one transport ...

    have picked not to go into travel agents to book their holidays. "If you have difficulty booking via web, please call us at 206-623-1445/800-642-7816". (argosycruises.com [online] 2005) Booking via the Internet and telephone is both a choice for the consumer on many websites, for example the quote above was taken

  1. online services

    If you have a Standard Life Bank mortgage, online banking enables you to view: * your next payment date * the next monthly payment amount due * the current mortgage balance * the remaining term of mortgage http://uk.standardlifebank.com/content/online_banking/how_what.html - 13th October The target audience for online banking is male and females from 18 to 24 year olds.

  2. The Values Of Online Recruitment To Organisations

    To attract candidates for recruitment purposes by using this technology is called online, or e-recruitment. According to the specialist journal, the Recruitment Consultant (Issue 31), a 2005 NORAS (National Online Recruitment Audience Survey) survey shows that 64% of those applying for a job found online were invited to an interview, and 51% of the interviewed people got the job.

  1. Evaluation of five sites

    Overall I think so far out of the two website I have viewed that this would appeal most to me as a regular user of the Internet and its services.

  2. What are the possibilities of and obstacles to the development of global online communication?

    It is perceived as being the spread of various objects and experiences worldwide, to people in all corners of the globe. Online communication is a key example of this, as it shows how the introduction of the Internet, has globally effected how and why people consume this method of mass communication.

  1. How I use ICT

    or as I said for social reasons, like you may want to text a friend to meet up with each other and to also phone them. They are both a fairly cheap way of communicating. Its not as good as e-mail but it is much more convenient to have a

  2. Marketing Plan Group Paper

    $18,616 ($1,551) Nanakuli $45,352 ($3,779) $45,677 ($3,806) $52,084 ($4,340) $9,946 ($829) $5,946 ($496) $6,671 ($556) $15,842 ($1,320) Maili $45,786 ($3,816) $48,068 ($4,006) $52,372 ($4,364) $10,054 ($838) $5,956 ($496) $4,869 ($406) $17,298 ($1,442) Waianae $46,717 ($3,893) $48,145 ($4,012) $51,281 ($4,273) $10,048 ($837) $5,063 ($422) $6,937 ($578) $19,514 ($1,626 Makaha $35,676 ($2,971)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work