Other areas that are being considered for development are mini-supermarkets, or convenience stores and product diversification.
As they seek to ensure future growth, the directors must constantly monitor the state of the market and the performance of the company, balancing the interests of the different stakeholders involved.
Tecsave will decide whether or not to use Internet shopping to develop their business and become the top of the five of the main competitors.
Methodology
To decide whether or not I think tech save should use Internet shopping or not I am going to carry out different types of research to enable me to decide whether or not Internet shopping would be the best idea to increase sales for the business. Types of research are the following
Market research is the collection of information or data to better understand what is happening in the market place. A firm's marketing department needs to know about economic trends, as well as consumers' views. Based on this information, they can put together a marketing plan, which will meet their own needs as well as those of their consumers.
There are two general types of research:
-
Primary or field research
-
Secondary or desk research
Primary or field research
Obtaining new data for a specific purpose. The marketing department of a firm or a specialist research organisation can provide this. Typically, the data is gathered by face-to-face interviews, by telephone or by post, using questionnaires. This is called a survey. Sometimes potential consumers are asked to test products, and their responses are recorded.
Field research has the advantage that the firm itself has control over the whole process. The disadvantages are that it takes longer, and costs more.
Secondary or desk research
This is the use of existing data that has already been collected. It can be anything from a company's own sales statistics to Department of Trade and Industry reports. Other secondary sources of information include journals, company reports, government statistics, and surveys published by research organisations.
Traditionally, these have been paper-based, but more and more information is now available on CD-ROM or on-line through the Internet. Desk research has the advantages of being cheaper and quicker than field research. The disadvantages you do not know if the findings are accurate, or how relevant they will be to your product.
For primary research I will design a questionnaire, which will consist of around 10 questions. The aim of my questionnaire is “to find out would an online shopping service achieve business growth for Tec save?” I will try and make my questionnaires easy to interpret and so they mean the same to everyone. After conducting the survey on a sample audience I will gather the data and put them in some sort of graph or chart for example a pie chart so I can analyse the data easier.
For my desk research I intend to go on and see which companies have Internet shopping facilities and what these facilities are and how simple they are to set up. I also intend to visit some shops to try and gather leaflets to see what they offer online. I will also gather this information and draw up some charts so it easy to spot trends and useful information I could need.
After performing these researches I will write up my findings on Internet shopping and form a conclusion to whether or not Tec save should use Internet shopping to expand their business.
Research
Primary research
Questionnaire
The aim of my questionnaire is “to find out would an online shopping service achieve business growth for Tec save?”
What is your gender?
In which age group do you fit into?
Do you have access to the Internet?
Do you use the Internet?
What do you use the Internet for?
Do you use Internet shopping?
Would you consider using Tec save Internet website
How much would you be willing to pay for delivery?
How far do you think delivery should be?
How much do you think you would have to spend to receive free delivery?
Where do you currently shop?
Do you know If they offer internet shopping.