• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Tesco Website Analysis

Extracts from this document...


Tesco Website Tesco has expanded rapidly in the past ten years and has become the largest supermarket in the country. The growth has been based on a sound strategy of customer focus, expansion of services and goods, and domestic and international expansion. The purpose of the website is to create value for customers and to earn their lifetime loyalty. Tesco's success depends on the people who shop with them and also the people who work for them. If the customers like the website and find it easy to use they are more likely to come back and shop again. The Tesco website offers so much that it's a bit overwhelming the first time you visit it. Aside from the online supermarket, there's a music download shop, a Holiday & Flights section, and phone and broadband internet services. The Tesco's homepage is pretty good but it does contain quite a few graphics, so it wouldn't be suitable for 56k user's to go on there site due to the amount of time they would have to wait for the whole page to load. ...read more.


Tesco have tried to target the most competitive services so they can offer the cheapest prices and bring more customers to Tesco. Tesco's website was the only site to offer users price comparisons with other stores. Type 'butter' into the Price Checker feature, for example, and the site will return a list of prices for butter stocked in Morrisons, Asda and Sainsbury's with Tesco prices listed alondside. An advantage of the Tesco website is that it is easy to use with clearly named labels to suit your every need. If you can't find what your looking for you can try to search function to see if that can give you some positive results. The site is suitable for novice, intermediate and advanced users. If the novice users get stuck they can use the help function which will guide them through a solution to their problem. To make the customers feel that they have there own little part of the website, Tesco gives each of its customers account which they can use when buying products. ...read more.


To try and keep you coming back to Tesco, Tesco's store information about you and what you have bought from them in a database so they can target you with special offers on the products that you are interested in. This is all done securely with encrypted data so nobody else will be able to read it. This is one method they use, there are other methods like online surveys so they can see what the customers really think of there website. With this feedback they can change the website and make it even better for the customers ease of use. Overall the website has been designed well for ease of use especially for first time shoppers. As they can benefit from the online shopping guides that take you through various processes such as using the shopping basket and navigating the tool bar. Also Tesco's give the best product information, more detailed descriptions than any other online supermarket store. Tesco have intergrated all the necessary features to suit all of the different types of users and by doing this they have brought many customers back to Tesco. ?? ?? ?? ?? Lewis Mckeever 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Internet section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Internet essays

  1. In assessing the competitive position of a large online trader, we would use the ...

    62,479,071 65 years and over 35,607,541 35,337,718 35,081,145 Total 287,973,924 285,093,813 282,177,754 From above table, people in the age range of 25 to 44 years were the biggest group in U.S. which was 84,461,957 people or around 29 percent of the whole U.S.

  2. Discussing "Rabbit Proof Fence".

    The social representation of Aborigines as victims makes it very hard for people to understand the reasoning behind this alcohol ban. Unfortunately when this occurs, as a result heavy drinking and acts of violence take place. One could perhaps conclude that when white people interfere and try to 'help' indigenous communities, they only cause more problems.

  1. online services

    From here you can view prices, details on the items and many have images for you to view the product. If you have found something you would like to bid for you put in your bid. When the time period for that item on sale ends, usually one week the

  2. Evaluation of Two Commercial Multimedia products. oth products are professional animations which have ...

    This technique is shown on the above screen shot. In this animation the objects has been used as buttons to make it interactive I will use this technique in my animation. I will also use objects or characters as buttons, which will allow users to watch next scene. I will use buttons on my animation and add effect so

  1. Facebook Website Analysis

    box that allows user to communicate with their friend via instant message just like Skype and MSN etc. The second main page is the 'profile' place which allows user to edit their profile, upload photos, update blog, upload videos, and view comments from friends etc.

  2. ICT - services

    up a standing order, change payments and transfers and change contact details. Barclays have a great online banking as it is established and has a growing reputation. People who have begun to sue the online banking option have found that they are in better control of their finances and are

  1. Interactive Media Strategies

    According to Borges, Couto, Natario and Braga (2007), the range of online communication tool is growing with way of support and involving customers and communicating between one to many. In view of Hoffman, Novak, Schlosser, 2000 and Constantinides (2002 cited in Borges et al,2007)


    Two of the audio tracks were taken from the Odyssey of Fran CD; I needed to get permission from the band to use this material. (999 words) PART TWO Throughout this production I was aware of the postmodern relationship between young aspiring musicians, successful musicians, the media and their fan base.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work