Tesco Website Analysis

This site has been designed for ease of use. The main navigation includes all the main sections of the website and runs down the left side of each page. Clicking on any of these items will take you to a specific section of the website. Choosing a section will also reveal any further content within a pages section. The bigger graphics on the homepage are to do with saving the customer money and sale prices; this is because they are trying to catch the eye of the user and to make them think that they are going to get a great deal with Tesco. This is to do with Tesco's sales strategies.

The website has a vast amount of products and the information about each product is great, they give a detailed description of most of the products. Here is a screenshot of a product they sell and the description to go with it so you can see the amount of effort the Tesco team have put in so the customers don't have to look else where for extra information.

Services is a key part in Tesco, they offer a wide range of these such as insurance, mortgages, loans, credit cards, internet as well as the usual products they sell. Tesco have tried to target the most competitive services so they can offer the cheapest prices and bring more customers to Tesco.

Tesco's website was the only site to offer users price comparisons with other stores. Type 'butter' into the Price Checker feature, for example, and the site will return a list of prices for butter stocked in Morrisons, Asda and Sainsbury's with Tesco prices listed alondside.

An advantage of the Tesco website is that it is easy to use with clearly named labels to suit your every need. If you can't find what your looking for you can try to search function to see if that can give you some positive results. The site is suitable for novice, intermediate and advanced users. If the novice users get stuck they can use the help function which will guide them through a solution to their problem.

To make the customers feel that they have there own little part of the website, Tesco gives each of its customers account which they can use when buying products. Each customer can customize there account with there own details so that they don't have to keep typing in there credit card information every time they want to buy a product. Also the customers get a virtual basket to store there products; this is so the customer doesn't have to pay for each item individually. This is eliminating any inconvenience for the customer. All this makes it easier for the customer to understand and this is a big advantage for Tesco so that more customers keep coming back to them. Another big advantage that Tesco has is its club cards, each customer can get a club card and depending on how much they spend on products from Tesco, they will get money off there next purchase. This makes the customer want to come back again because they know that they are saving a little bit of money every time they purchase something.

The transactions for the customer are easy enough for any user, the website guides you through it. To ensure the customers aren't going to get ripped off or have their credit card details stolen, Tesco has put into action brilliant security for the safety of there customers details and they tell you this while you are making your transaction so it makes the customer feel secure and safe. Once the transaction has been made Tesco will send a receipt to your email address for proof that you have paid for the product.

You can purchase your products with a variety of different credit cards such as Visa, MasterCard etc. Tesco have thought about it well and made there target audience bigger because of the variety in what customers can pay with. This is an advantage for the customer as well because now they don't have to go else where to buy there goods.

To try and keep you coming back to Tesco, Tesco's store information about you and what you have bought from them in a database so they can target you with special offers on the products that you are interested in. This is all done securely with encrypted data so nobody else will be able to read it. This is one method they use, there are other methods like online surveys so they can see what the customers really think of there website. With this feedback they can change the website and make it even better for the customers ease of use.

Overall the website has been designed well for ease of use especially for first time shoppers. As they can benefit from the online shopping guides that take you through various processes such as using the shopping basket and navigating the tool bar. Also Tesco's give the best product information, more detailed descriptions than any other online supermarket store. Tesco have intergrated all the necessary features to suit all of the different types of users and by doing this they have brought many customers back to Tesco.

Lewis Mckeever