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Textual Analysis and Comparison

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Introduction

Textual Analysis and Comparison In this piece of work I will be comparing two articles from newspapers. Both the articles are about the same story and were printed on the same day; however they are from two different newspapers. One of them is from The Sun and the other from The Times, the main difference between these two papers is that The Sun is a tabloid and The Times is a broadsheet. I will be comparing two British newspapers, The Sun and The Times. I will be comparing the way they both present the news and how each newspaper creates the stories meaning within its own ideological framework. Rupert Murdoch owns both The Sun and The Times. Rupert Murdoch first came to prominence in 1968 when Murdoch beat Robert Maxwell to buy London's News of the World. He later incorporated the Sun, the Times and the Sunday Times into his News International group. The Sun targets the group labelled C2DE, the working class, and to do this they use topless women on page three and uses more pictures and is cheaply priced at �0.35 making it affordable it also uses its own marketing device of bingo which is looked upon as the working classes game (McDougall, 2006). On the other hand, The Times has a completely different audience. Their target audience, the ABC1 group, tends to be middle to upper class with a perceived higher intellect (Branston et al, 2006). ...read more.

Middle

It uses the text to influence its audience who can be deemed as impressionable to the article through their general low standard of education. For example, an individual will take the article on face value and will structure their political stance in line with the papers message. Furthermore, the headline can be seen as more of a statement rather than one of neutral journalism, featuring sensational language such as 'rage' which allows for a strong emotive response within the reader. Also, the headline suggests a very clear meaning which in turn draws readers away from the truth, showing how the polysemy of the text is exploited in correlation with the readers who need an immediate grasp of the story. Another key feature used within the Sun's article is the use of quite deliberate overstatements such as 'Pubs and restaurants will lose �250 million a year' and that the ban would have 'virtually no impact on climate change and greenhouse gas emissions'. Not only do these appear as overstatements but they seem to be confirmed as the key ideas to be taken and understood by the reader due to them being displayed in bold text, allowing readers to get key information first through the use of pyramid journalism. The main article is constructed in a monosyllabic style which allows for easy reading. Similarly, many of the paragraphs used are no longer than one sentence and are delivered in short bursts, ideal for keeping the attention of the key readership. ...read more.

Conclusion

However, it is key to understand the ideology of the paper before taking the true value of Dr Jones' input. The Times has an anti-EU undertone and this expert is more than capable of putting little value on the intentions of the EU. Furthermore, the people against the ban are presented as experts within their field with an insightful opinion. However, opinions against the ban are from smaller companies which do not have such public recognition which consequently implies that their views do not hold as much importance or relevance. Additionally, when the article closes out, it uses DEFRA to do so as they are seemingly the most authoritative organisation which could hold most influence over the reader's stance on the issue. Not surprisingly, DEFRA had 'little enthusiasm for a ban'. In conclusion, it can be seen that throughout The Sun's depiction of the event that the article has selected a lot of different elements to give a very emotive and sensational appearance to what happened. You can clearly see the moment you look at the headline whose side the paper is on and can determine its ideological beliefs. On the other hand The Times has produced a much more informative view on the issue. Although most of the information given is the same it is told in a different way and it is harder to see if this paper is on any particular side. Use of straight forwards facts and not mixing any emotion or opinion in with it aids this. ...read more.

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