• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Textual Analysis and Comparison

Extracts from this document...


Textual Analysis and Comparison In this piece of work I will be comparing two articles from newspapers. Both the articles are about the same story and were printed on the same day; however they are from two different newspapers. One of them is from The Sun and the other from The Times, the main difference between these two papers is that The Sun is a tabloid and The Times is a broadsheet. I will be comparing two British newspapers, The Sun and The Times. I will be comparing the way they both present the news and how each newspaper creates the stories meaning within its own ideological framework. Rupert Murdoch owns both The Sun and The Times. Rupert Murdoch first came to prominence in 1968 when Murdoch beat Robert Maxwell to buy London's News of the World. He later incorporated the Sun, the Times and the Sunday Times into his News International group. The Sun targets the group labelled C2DE, the working class, and to do this they use topless women on page three and uses more pictures and is cheaply priced at �0.35 making it affordable it also uses its own marketing device of bingo which is looked upon as the working classes game (McDougall, 2006). On the other hand, The Times has a completely different audience. Their target audience, the ABC1 group, tends to be middle to upper class with a perceived higher intellect (Branston et al, 2006). ...read more.


It uses the text to influence its audience who can be deemed as impressionable to the article through their general low standard of education. For example, an individual will take the article on face value and will structure their political stance in line with the papers message. Furthermore, the headline can be seen as more of a statement rather than one of neutral journalism, featuring sensational language such as 'rage' which allows for a strong emotive response within the reader. Also, the headline suggests a very clear meaning which in turn draws readers away from the truth, showing how the polysemy of the text is exploited in correlation with the readers who need an immediate grasp of the story. Another key feature used within the Sun's article is the use of quite deliberate overstatements such as 'Pubs and restaurants will lose �250 million a year' and that the ban would have 'virtually no impact on climate change and greenhouse gas emissions'. Not only do these appear as overstatements but they seem to be confirmed as the key ideas to be taken and understood by the reader due to them being displayed in bold text, allowing readers to get key information first through the use of pyramid journalism. The main article is constructed in a monosyllabic style which allows for easy reading. Similarly, many of the paragraphs used are no longer than one sentence and are delivered in short bursts, ideal for keeping the attention of the key readership. ...read more.


However, it is key to understand the ideology of the paper before taking the true value of Dr Jones' input. The Times has an anti-EU undertone and this expert is more than capable of putting little value on the intentions of the EU. Furthermore, the people against the ban are presented as experts within their field with an insightful opinion. However, opinions against the ban are from smaller companies which do not have such public recognition which consequently implies that their views do not hold as much importance or relevance. Additionally, when the article closes out, it uses DEFRA to do so as they are seemingly the most authoritative organisation which could hold most influence over the reader's stance on the issue. Not surprisingly, DEFRA had 'little enthusiasm for a ban'. In conclusion, it can be seen that throughout The Sun's depiction of the event that the article has selected a lot of different elements to give a very emotive and sensational appearance to what happened. You can clearly see the moment you look at the headline whose side the paper is on and can determine its ideological beliefs. On the other hand The Times has produced a much more informative view on the issue. Although most of the information given is the same it is told in a different way and it is harder to see if this paper is on any particular side. Use of straight forwards facts and not mixing any emotion or opinion in with it aids this. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. Mother Jones advertises itself as smart, fearless journalism. In the mission statement found on ...

    These children are diagnosed with sever autism, metal retardation, schizophrenia, bipolar disorder, or are emotionally disturbed. By relaying the stories of children who have been through traumatic events in the facility, as well as her own personal experience interviewing them and visiting the school, Gonnerman creates a very emotional piece.

  2. Magazine Reveiw and Comparison

    The article mentions famous fashion names and tells the reader exactly where to find them 'The big names - Gucci, Prada and Shanghai Tang - can all be found along Nanjing Road' The article also talks about a fashion market, describing it as 'a vast rabbit warren of stalls' This

  1. The two articles we have looked at for analysis have a common theme - ...

    involved, why would the customers continue to be 'fussy about what they get' when they are perfectly aware of the health issues?

  2. Compare the article in the Independent with the article in the Daily Mail, addressing ...

    this may be put on the inside because the other image would attract more readers than this image would. I think the article was carried on inside because not enough information was given on the front page and the paper had to carry on the article otherwise it would have been pointless 'putting the article to print'.

  1. Sports Journalism

    This caption does not use any linguistic devices and just tells you what is happening in the picture. The language in the broadsheet newspaper covering the sport is more serious and uses less puns and linguistic devices. Many of the people that read the sports coverage in the broadsheets are intellectual and dont need it to be interesting and hilarious.

  2. Analyse item 1 a newspaper article from ' The Guardian' and item 2 part ...

    Because of its success, the initiatives were "renewed" for a further 3 years in 1993. By 1995, the government reported that the number of rough sleepers in London dropped to around "270" which means it was successful. The problem of homelessness was reported in the newspaper article in the Guardian.

  1. Unobtrusive Marketing Research Methods.

    In other cases household garbage and toilet graffiti has been subject to detailed content analysis. An Empirical Study: Evaluating Readership of Ads by Analyzing Fingerprints This paper provides some preliminary results concerning readership of ads based on fingerprints found on trade circulars/flyers mailed to households in a Danish city.

  2. Newspapers were the first form of media text.

    Nowhere is the name of the driver printed. The graphology of the Guardian's headline is very different to that of the Mirror. Written in a small, less imposing font and using more formal language, the headline is placed in the middle of the page, with the sub-heading above it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work