Trident poster
The Second advertising campaign was issued in 2006/2007 by the origination Trident who produces posters to prevent gun crime. Trident work closely with the charity crime stoppers which help to solve a numerous amount offences across the United Kingdom, furthermore the metropolitan police are also working in support. Project trident positively have more supporting organizations such as connected, CSV, blink, NHS, child line, CSEF, outside chance and calling the shots. Finally the notorious underground group RollDeep are behind the campaign. The audience of the poster is directed at the eleven to nineteen year old teenagers living in London. The purpose of the image is to emphasize the reality of guns and life and connote the devastating consequences. It encourages and shocks the audience to prevent them from being gun men of the upcoming generation. However the image is also used to emphasize the issues to the rest of the population keeping them aware of the ongoing and horrific problem.
