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The advent of television revolutionized the way information was sent and received.

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Introduction

THE ADVENT OF TELEVISION REVOLUTIONIZED THE WAY INFORMATION WAS SENT AND RECEIVED. ITS INFLUENCE ON SOCIETY IS GREAT DUE TO THE FACT THAT IT COMBINES THE TWO MOST CONSPICUOUS AND VITAL FORMS OF COMMUNICATION: SIGHT AND SOUND. THE APPEARANCE OF CABLE TELEVISION FURTHER ENHANCED THE GROWING TELEVISION INDUSTRY, BY PROVIDING MORE T.V. STATIONS FROM DIFFERENT PARTS OF THE COUNTRY, ALLOWING VIEWERS TO SEE WHAT IS BEING SHOWN IN OTHER AREAS WITH CLEAR RECEPTION. CABLE TELEVISION HAS IMPACTED SOCIETY CONSIDERABLY IN ALMOST EVERY FACET OF OUR LIVES. THE AMOUNT OF INFLUENCE IT PLAYS IN THE POLITICAL PROCESS IS QUITE EMINENT AND CAN BE SEEN BY THE PRESIDENTIAL DEBATES BETWEEN NIXON AND KENNEDY FROM THE SIXTIES. ITS POWER TO SWAY PUBLIC OPINION HAS BECOME A CRUCIAL ELEMENT AND IS USED WITH UTMOST PRECISION. THE INITIAL CONCEPT OF THE CABLE TELEVISION APPEARED IN THE LATE FORTIES AND EARLY FIFTIES. ITS APPEARANCE WAS CAUSED DUE TO THE FACT THAT PEOPLE LIVING IN MOUNTAINOUS REGIONS HAD VIRTUALLY NO SIGNAL COMING THROUGH, DEEMING THE TELEVISION SETS USELESS1. IN A SMALL TOWN IN THE MOUNTAINS OF PENNSYLVANIA, A T.V. STORE OWNER BY THE NAME OF JOHN WALSON RESOLVED THE RECEPTION BY MOUNTING AN ANTENNA TO THE TOP OF A LARGE UTILITY POLE ON TOP OF A NEARBY MOUNTAIN. SIGNALS WERE THEN RECEIVED AND TRANSPORTED TO HIS STORE WHERE THEY WERE SPREAD OUT BY WIRE TO THE COMMUNITY. ...read more.

Middle

THE CABLE COMPANIES HAVE SUCCEEDED ALSO BECAUSE CABLE TELEVISION PROVIDES AN INSTANT TRANSFER OF INFORMATION FROM AROUND THE WORLD, AND ITS IMPORTANCE IS "ATTESTED TO BY ITS POTENTIAL TO MAGNIFY MAN'S ABILITY TO COMMUNICATE"8. FURTHERMORE, IN OUR CONTEMPORARY WORLD, CABLE TELEVISION HAS DEVELOPED INTO A COLOSSAL POWERHOUSE THAT "MOST AMERICANS NAMED [CABLE] TELEVISION AS THEIR CHIEF AND MOST TRUSTED SOURCE OF INFORMATION AND WAS LARGELY [RESPONSIBLE] FOR THE RETREAT FROM THE PRINTED WORD"9. THE WIDE RANGE OF AUDIENCE THAT CABLE TELEVISION ADMINISTERS HAS PLAYED AN IMPORTANT ROLE IN THE POLITICAL WORLD. IT IS NO WONDER THAT THE FIRST ACT DURING ANY MODERN REVOLUTION OR COUP IS TO ACQUIRE CONTROL OF THE NATIONAL T.V. STATION10. ONE EXAMPLE (OF CABLE TELEVISIONS INVOLVEMENT IN THE POLITICAL PROCESS IS THE GREAT PRESIDENTIAL DEBATE BETWEEN KENNEDY AND NIXON FROM THE SIXTIES. THERE WERE 70 MILLION VIEWERS WHO TUNED IN TO WATCH THE DEBATE11. THIS VIEWING OFFERED VOTERS TO SEE THEIR CANDIDATES IN COMPETITION AND THE VISUAL CONTRAST BETWEEN THE TWO MEN WAS DRAMATIC. IT IS SAID THAT NIXON HAD COME ON AFTER A 2-WEEK RECOVERY FROM AN INJURY AND LOOKED " 20 POUNDS UNDERWEIGHT AND HIS PALLOR STILL POOR"12. THAT WAS QUITE OPPOSITE OF KENNEDY WHO APPEARED CONFIDENT AND ATTRACTIVE THROUGH HIS IMPROVED COMPLEXION TO THE PUBLIC; NIXON HAD REFUSED TO USE MAKE UP WHILE KENNEDY UTILIZED IT FOR THE BEST. ...read more.

Conclusion

THE IMPACT THIS TECHNOLOGY HAS HAD ON SOCIETY CAN BE SEEN BY ITS ACTIVE PARTICIPATION IN THE POLITICAL PROCESS, JUST ONE OF THE NUMEROUS AREAS THAT CABLE TELEVISION HAS PARTICIPATED IN. CABLE TELEVISION HAS PICKED UP GREAT MOMENTUM AND SEEMS TO BE SPREADING IN EVERY CORNER OF THE WORLD. . THE UNIVERSALITY OF CABLE TELEVISION WHICH IS BECOMING A GLOBAL MEDIUM HAS FAR SURPASSED ANY EXPECTATION OR VISION AIMED AT IT IN ITS DRIVE TO BECOME ONE OF THE GREATEST PHENOMENONS MAN HAS EVER KNOWN, AND AS TONY FOLLARI ONCE JOKED, "KARL MARX IS WRONG, TELEVISION IS THE OPIATE OF THE masses"19. 1 Mullen Megan, The Rise of Cable Programming in the United States: Revolution or Evolution. (United States of America: University of Texas Press, 2003), p.6. 2 Ibid, p.4. 3 Ibid, p.7. 4 Hollins Timothy, Beyond Broadcasting: Into the Cable Age.(London:BFI Publishing, 1984), p.12. 5 Ibid, p.12. 6 Hollins Timothy, Beyond Broadcasting: Into the Cable Age. (London:BFI Publishing, 1984), p.12. 7 Ibid, p.12. 8 Coppa J.Frank, Screen and Society.(Chicago:Nelson-Hall Inc., 1979), p.x. 9 Ibid, p.xii. 10 Skidmore E.Thomas, Television,politics, and the transition to democracy in Latin America.(United States of America: The Woodrow Wilson Centre Press, 1993), p.27. 11 Allen T.Erika The Kennedy-Nixon Presidential Debates, 1960. www.museum.tv/archives/etv/htmlK/kennedy-nixon/kennedy-nixon.htm, March 27, 2004. 12 Ibid. 13 Allen T.Erika The Kennedy-Nixon Presidential Debates, 1960. www.museum.tv/archives/etv/htmlK/kennedy-nixon/kennedy-nixon.htm, March 27, 2004. 14 Ibid. 15 Ibid. 16 Coppa J.Frank, Screen and Society.(Chicago:Nelson-Hall Inc., 1979), p.xiv. 17 Ibid, p.xi. 18Ibid, p.xi. 19 Ibid, p.124. ?? ?? ?? ?? 1 ...read more.

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