Bold type is also used at the tile of every month in Madan’s diary. This could mean that the terrors of each month are the only things to report, the rest of the days are only spent at the loom. Or that what has been written is the worst thing that has happened during the month and everything else is left out because Madan sees this as normal.
At the end of the diary are the facts of Christian Aid and bonded labor. These are in bold to catch the reader’s eye and the show that the text is separate to Madans writings.
The leaflet is set out so that the text is in two columns, like the structure of a newspaper article, with line numbers and blocked text.
The donation slip is at the very bottom of all the text, just above the Christian Aid logo. The donator/reader is given a choice of the amount of money to donate, starting from the highest of £250 to the lowest of £10. Starting with £250 implies that this is what should be donated.
Each month of the diary is a paragraph. This gives the impression that the writing is bitesize or easier to handle and wont take long to read.
The language of the leaflet is very simple, so anyone could understand it. Madan’s diary is very basic, suggesting he is not accustomed to the English language, even though it has probably been translated.
The words in the headline:
“Diary of a survivor, Aged 8 ½”
Implies that Madan is a “survivor” because of the help of Christian Aid. His age “8 ½” shows us what he has had to go through at such a young age and he still has a lot of his life to live.
Madan Ram uses emotive language in his diaries to try to express to the reader how much pain and suffering he’s had to go through.
He uses:
“My fingers crack and weep”
This could mean that he weeps too, but he is too embarrassed to say.
At the very last month Madan Ram tells us his dreams of growing up and paying off his fathers debt. He also wants to become a teacher, which is like any other child’s dream. This shows us that Madan is a normal boy with thoughts and feelings.
Christian Aid gives us statistics to prove to us that bonded child labor is an immense problem and more children like Madan put up with this torture.
“15 million children still spend their entire childhood in bonded labor”
The reader might feel that their own donation could help some of those children and would like someone to donate if their own children when in that position. They are therefore convinced to donate.
The advert “this tube…” is about a disease called trachoma, which is common in the developing world.
It is produced by the charity Sight Savers to try and convince the readers to donate money to help cure trachoma.
The audience of this advertisement would probably be an older person, rather than children and teens. This is because the adults would have to have a regular income or spare money to donate and would understand the problem where as children would not.
Sight Savers charity is not very professional compared to Christian Aid. It does not have a logo, or a donating slip on the advert.
There is, however, a picture at the bottom right corner. It shows a man, most likely from the developing world because of his features and dark skin, being treated for trachoma by another man from Sight Savers. The man who is being treated looks at ease with the Sight Savers man; he seems to trust him.
The picture shows the help Sight Savers and a £1.20 donation can give to suffering people who cant help themselves.
The headline of the article is in very large, bold font. It stands out from the rest of the advert and draws the eye of the reader.
The title reads:
“This tube would save their sight/and all it costs is £1.20”
This is a very dramatic headline and shows how little it would cost to save someone’s sight. This calls to the reader to donate.
In the middle of the title there is a large picture of the trachoma ointment. It links with the tile showing how simple and easy the treatment is and how “this tube” can cure one person of constant pain and irritation.
The article is set out so the text is in two columns, like a newspaper or magazine article, with line numbers and left hand text.
There is no donation slip on this article or an address to send donations to. This is bad because a willing donator would not know how to donate and would end up using their money elsewhere.
The text is split up in three separate sections.
The first section tells the reader the main facts and statistics of the disease trachoma, again, it appeals to the reader to donate:
“5.5 million people in the developing world are blind because of trachoma”
The second section is very small. It gives the main facts about Sight Savers and their history.
It has the title:
“Delivery guaranteed”
This suggests that the money donated to the charity will be used for the eye treatment only and not for other things like advertising and labor.
The third section is very long.
It has the title:
“It costs as little as £1.20 to treat one person”
This is straight to the point and is a condensed version of the whole paragraph; it is all the reader needs to know.
All along the reader has been led to believe that they will only be asked for £1.20 but now they are asked to give a £12 donation as a gift to ten people.
The advert now goes on to try and convince the reader to pay up.
They use phrases like:
“Wouldn’t you?” And “If you…”
They want to appeal to the audience and get them to put themselves in the position of a trachoma sufferer.
In the last paragraph Sight Savers make their final plea. They keep it short and to the point:
“Please Help”
This is to show the reader that their help is wanted by both Sight savers and trachoma sufferers and that their money will be put to a good use.