The advert “Diary of a Survivor” is about a young boy called Madan Ram and his torture as a bonded child labourer.

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The advert “Diary of a Survivor” is about a young boy called Madan Ram and his torture as a bonded child labourer.

It is produced by the charity Christian Aid to try and convince the readers to donate money and to try and help stop bonded labour happening to young children like Madan Ram.

The audience of this advertisement would have to be 18+ because of the pleading for a donation. They would need a regular income in order to donate.

The advert would appeal to parents because of the age of Madan Ram and the actions of his own father giving him away to pay for his own debts.

        Christian Aid is seen as a professional charity organization because of the use of presentational devices.

They use a silhouette of a body over a geographical globe; this gives the impression of the Christians (the silhouette) helping under privileged people all over the world.

The photograph of the young boy, supposedly Madan Ram working as a laborer, is placed next to the headline and above the main text.

The boy’s eyes are looking out at the reader pleadingly, asking for help. His hands are at the loom, suggesting he works all the time, even when this photograph is being taken. The photograph is taken in black and white. This implies dirt, darkness and unhealthiness for the young children to work in.

        The headline of the article is all in capital, bold text on a reverse block background, which matches with the border and the reverse block around the text at the very bottom of the article.

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Bold type is also used at the tile of every month in Madan’s diary. This could mean that the terrors of each month are the only things to report, the rest of the days are only spent at the loom. Or that what has been written is the worst thing that has happened during the month and everything else is left out because Madan sees this as normal.

At the end of the diary are the facts of Christian Aid and bonded labor. These are in bold to catch the reader’s eye and the show that the text is separate ...

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