• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The 'Daily Telegraph' was founded by Colonel Arthur Sleigh as a means of airing his views against the Duke of Cambridge who was destined to be the new Commander-in-Chief of the British Army.

Extracts from this document...


GCSE Newspaper Media Assignment The 'Daily Telegraph' was founded by Colonel Arthur Sleigh as a means of airing his views against the Duke of Cambridge who was destined to be the new Commander-in-Chief of the British Army. He then approached Joseph Moses Levy, the proprietor of the Sunday Times, who agreed to print it. The first edition was published on the 29th of June 1855. To break into the market, Sleigh was forced to sell his paper at a lower price than anyone else. Because of this, the papers slogan was; 'the largest, best, and cheapest newspaper in the world.' Since then it has grown to be one of the largest and best selling broadsheets in Britain. The Telegraph has always been aimed at 'white collar workers'; these are people working at a professional level. I.e. lawyers, accountants and other inner city office workers. It combines both the political and financial news like other broadsheets, with sports and other items of interest making it an informative and interesting newspaper to read. ...read more.


How are the stories prioritised and how do they use pictures and headlines? The prioritisation of stories on the front page are arranged in order to attract the widest audience: A story about equal rights for woman is focused in the centre of the page underneath a large photo. This was placed to attract a female audience. The strapline also contains some headlines to attract them such as 'London Fashion Week', 'Richard Eyre's explosive diaries: The Queen and Mary Archers photographs are located underneath this headline in order to give people a taster of what the story is about. The largest headline is a political story about Labours big expenses. A drop cap then contains information about the public and how there money is being wasted. This is very good for attracting all sorts of audiences as anyone can relate to it. This story leads directly on to another political one. This has not got such a large headline so the editor is relying on people's interest in the above story to lead them straight onto this one. ...read more.


It uses words such as emphatic and dominated, both of which provide a very emotive and moving story. They show that it is a subject worth reading about and that is should not be taken lightly. How does the front page of the Telegraph help it succeed in appealing to its audience? Is there any possible bias? The front page will be successful in appealing to its many audiences as it has a collection of stories that span across a lot of different subjects. It contains sport, politics, entertainment and national news. Because of this vast amount of subject matter, unlike a tabloid paper, it will appeal to many different audiences. There is however, definitely some evidence of bias. In all the stories were there are two sides; they have chosen to be bias towards one instead of staying neutrally inclined. For example, in the Susan Greenfield piece, they make no attempt to say that she may be wrong or may be over reacting to it. They stay firmly with the belief that she is in the right and the 'anonymous male scientists' are wrong in what they are doing to her. By: Ben Ingram 10 R Dr. Pieters ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. The two articles we have looked at for analysis have a common theme - ...

    If they were seen doing feminine things, i.e. using sunbeds, then it would be extremely embarrassing for them. The writer sets forth her views on machine-tanned men through 'secretive' - from this word we gather that she wants the readers to think that these type of men are fraudulent, crafty

  2. In this assignment I am going to compare two newspapers, a tabloid and a ...

    jobs where they worked so hard to provide for their loved ones." As you can see this is really untrue and they obviously don't know that they work and that they are minutes away from their jobs, they could have been in London for the day and could have been on their way home!

  1. The Sun News Paper Vs The Daily Telegraph

    I noticed the second out of the two was in italic to make this section stand out, so the reader would think that could have been me! The Sun newspaper does briefly talk about Jamie Carragher apologising, but it seems they are making fun out of the apology and not

  2. What factors enabled the Daily Mail to be so immediately successful when it was ...

    It attracted a different class of people, contributing to its success. Harmsworth also used subjects of public interest in his newspapers. He promoted things such as the telephone, electric light, photography, motorcycles and motor- cars. In fact he was so passionate about cars that Harmsworth prohibited the editor of the Daily Mail from reporting automobile accidents.

  1. Factors That Enabled the Daily Mail to Be So Immediately Successful When Launched in ...

    However this wouldn't have affected sales because even the wealthy women would most probably have bought the paper for its content on fashion, as the main priority for the wealthy women was to look nice in order to attract male attention.

  2. Describe an account for the differences between the front page of a daily national ...

    In 'The Times' newspaper, it has adverts on new technology; mainly older people who own computers are interested. Adverts such as these are aimed at sophisticated people. Another main factor is the selling price. 'The Sun' emphasises on this a lot, this is shown as the price, 10p, is circled.

  1. Military presence at Heathrow airport - Discuss the views of 'The Sun' and 'The ...

    The article is broken up in several ways; there is one big bold headline that immediately catches the attention of the reader almost straight away. The text is then broken up as well. It goes from great big font in the head line to smaller font which is still bold

  2. This essay will examine two leading British newspapers one tabloid 'The Daily Mirror' and ...

    Without even having read the full article, the reader is already made to feel sorrow for the girls with such hard hitting words used in the eye catching and thought provoking headline of the paper. Aside from the headline, another factor which influences the readers' thoughts on the story before having read the article, are the photographs included with it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work