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The differing techniques used by magazines to attract the desired target audience.

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  • Essay length: 1213 words
  • Submitted: 11/07/2002
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AS and A Level Newspapers & Magazines

The first 200 words of this essay...

The differing techniques used by magazines to attract the desired target audience.

Introduction

In my coursework project I aim to look at and investigate the differing techniques used by magazines to persuade and inform. The area of the magazines that I am going to concentrate on will be the front covers. I hope to investigate ways in which magazine front covers appeal to and attract the desired target audience. Age, sex, likes and dislikes are all elements which contribute towards the magazines audience.

The magazines which I have chosen to focus on are Company, Now, More and Bliss. All of these magazines are for women but are aimed at different age groups. Company is aimed at readers who are roughly in the age category 18-25. Now is for readers from 17-23 years of age, More's target audience are readers between the age of 18-23 and lastly, Bliss is aimed at readers 13-16.

In order to investigate the techniques used, I will look at the lexis, grammar, layout, phonology and discourse features.

Layout

Magazine front covers are used for presentation and advertisement. The look of the front cover has

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