The drinks Market.

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The drinks market is one of the most valuable consumer markets of today. The market for all types of drinks bought by UK consumers was worth an estimated £46.55bn in 2002. Drinks (and food) are the two main human necessities and therefore companies in the market are making heaps of money and simultaneously expanding the range of products available to the consumer. This is why so many companies are investing in expanding their product range into this area. Many companies that you would not necessarily associate with the drinks market have put products on the shelves for the consumer. It is also a market which has a reputation for being very dependent on marketing and the advertising of the actual products.

These are the main types of drinks that are consumed on a daily basis:

NON-ALCOHOLIC:

* Fruit juices and hybrid drinks

* Dairy Drinks

* Carbonated Soft Drinks

* Energy Drinks

* Mineral Water

* Hot Drinks

ALCOHOLIC:

* Beer, Lager And Cider

* Shand and Lager Mixers

* Wine

* Martini And Sherry

* Spirits (E.G. Whisky, Vodka, Gin) And Liqueurs

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