• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The effect of the Internet on ordinary Media.

Extracts from this document...


The effect of the Internet on ordinary Media. The web started of as a very fast, chaotic, and confusing networking system that connected the world. After 20 years, to see how it has affected the usual ways of getting information, the study has been set up and was based on more than 3,000 interviews from adults aged 18 or older who had accessed the Internet in the past month. This research was conducted by 65 UK leading markets. More than 60 percent of the respondents to a survey chose the Internet for personal and special interest information needs, compared to 18 percent for magazines. When looking for work-related information, 48 percent of the respondents chose the Internet, and only 7 percent preferred magazines. The study also revealed that once consumers begin using the Web, they use it more frequently as their experience increases, and that these same users also tend to use traditional media sources significantly less. ...read more.


A small percentage of users consume traditional media more often - radio: 11 percent, newspapers: 9 percent, magazines: 8 percent and TV/cable: 7 percent. The majority of online users stated they have not altered their traditional media consumption or they aren't sure how it changed - radio: 81 percent, newspapers: 75 percent, magazines: 72 percent and TV/cable: 70 percent. "While the majority of online users report no change in their traditional media habits, the fact that substantial percentages of people report altered behaviour is evidence to the continuing evolution of consumer habits," said the president of the company on the Internet Research. "In a relatively short period of time, Americans have adopted new ways of getting their news, doing their shopping and seeking entertainment. The appeal of online media will continue to grow as more American adults gain Internet access at home, at work or through portable devices." ...read more.


9 percent of users stated a decline in radio listening after they became online users, while 11 percent indicated an increase in any radio usage. Seventeen percent said they often or sometimes listen to Internet-based radio while they are online. Internet radio listeners are veterans of the Web with nearly 70 percent having been online for three or more years. More than 45 percent of Internet users read an online newspaper every month. 55 percent of online newspaper readers have logged on to a national newspaper Web site. Online readers tend to be younger than traditional daily newspaper readership. Studies found that 48 percent of adults use the Internet at least once a month, with 55 percent being part of the online community for three or more years. 42 percent of online users consume some form of streaming media at least once every 30 days. More than 35 percent listen to streaming audio and more than 25 percent watch streaming video. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Internet section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Internet essays

  1. In assessing the competitive position of a large online trader, we would use the ...

    was 10,487 billions of current dollars which increased by 3.5 percent from the previous year. Interest Rate: U.S. Fed Funds rate or the interest rate at which banks lend to each other overnight as such a market interest rate in year 2002 was 1.25 percent which consecutively declined from over

  2. Critically analyse and evaluate current developments in consumer behaviour in relation to one transport ...

    Renewal of vows ceremonies is also available. (princesscruises.co.uk [online] 2005) In recent years there has been an increase of renewal of wedding vows ceremonies aboard cruise ships. This is a wonderful background to repeat their love, commitment and trust to each other.

  1. The Computer and Video Game Environment

    Retailers are well placed to promote mobile games and bring new games to users' attention. * Tesco and the leading grocers seem to be one of the biggest negative factors on video game retailers business at present. The grocers growing presence in the market is seen as having an unfavourable

  2. Ict Report Template

    Output Solutions 1) Monitor screen 1024-760 resolutions 2) Monitor screen 800-600 resolutions The difference between the two is the amount of pixels that make up the screen resolution. The chosen outputs for the system. The chosen outputs for the system For my output I will use a 1024-768 resolution on

  1. Interactive Media Strategies

    to hold some contests online which is beneficial to the company as well like it helps firms to draw traffic and keep users returning, 4 Media Exposure: Mc Quail (2004) suggests that different patterns of media experience leads to some activites.When a consumer visits Revlon website and wherein if he

  2. How technolgy effects my community

    Many people are starting to believe that speed cameras are being used as a way for the local police authority to make money. They believe that cameras are placed where they are not necessarily required or do not give you enough warning to slow down.

  1. Searching the internet and features of PDA's

    A rugged PDA is 'protected from dust, water and shocks, works in larger temperature range' (Eisenbl�tter, K. and Menzel, K., 2005). I believe this would be the most important factor to you as there would be no point of having the PDA if you could not take it on site with you.

  2. Shopping online

    Supermarket employees (all types such as trolley pushers, toilet cleaners, warehouse staff) Benefits - Redundancies would be given out. They won't have to work anymore as there will be less people coming to the supermarket. Trolley pushers won't have to work as hard any more because more people are choosing the option to do online shopping.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work