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The emergence of television as a mass medium of communication was the key turning point in improving leisure opportunities for the ordinary people of Britain

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Introduction

'The emergence of television as a mass medium of communication was the key turning point in improving leisure opportunities for the ordinary people of Britain' Fran´┐Żois Bedaria has described the emergence of television of television as an 'absolute revolution'. Television today is extremely different from how it was on its first regular transmissions back in the 1950's. Today, there are five main TV channels to choose from and over one hundred cable and satellite channels from a wide range or digital packages available. It is also evident that watching television is considered the main leisure activity as recent surveys have portrayed. The General Household Survey of 2002 collected data from adults. It was a review of the most popular leisure activities to do at home. 99% of people interviewed said they considered watching television to be the main source of leisure. This is a staggering amount compared to what this number would have been just Thirty years earlier; in 1970 25% of all leisure time was spent watching television. It is also estimated that the average UK person watches around twenty five hours of television every week. From the statistical research, it is highly apparent that television can be considered the most widely participated in leisure opportunity within the home. To help one establish a sufficient argument for this question, it is imperative to define the key words within the proposed statement. ...read more.

Middle

In fact, statistics show that less than 10,000 households owned televisions prior to the war. Once the Second World War had arrived, changes were to be made within the media industry. Firstly, 1939 saw the suspension of the television service; to prevent the opportunity for spying. Secondly, radio saw huge audience changes. In 1940 the BBC transformed itself to correspond with its new audience. Instead of the audience being middle class families, it became an audience of workers listening from the factories. The most popular programmes were the home service and the national forces service. The style and content of these new broadcasts made radio become more popular. With the suspension of television and no other course of leisure available, cinema attendances saw their peak during the war. By 1945 there were 4,732 cinemas open nationwide. This is the biggest amount of cinema screens open Britain has ever seen. As well as the amount of cinemas available, the war also symbolised the cinema industry's peak admittances. This table shows war time cinema attendance in millions Year Number of cinema admittances 1941 1,309.0 1942 1,494.0 1943 1,541.0 1944 1,575.0 1945 1,585.0 The above table portrays how prevalent cinema was during the war. These figures were some of the highest British cinemas have ever seen and they also are a good representation to support the view that prior to the emergence of television as mass communication cinema was the most popular leisure activity. ...read more.

Conclusion

Thirty years on from the emergence of television and the Golden Age, there are still technological advancements happening today. For example the invention of video players in 1974 and the ability to record and purchase film onto tape meant further People were starting to spend more time watching their favorite films on tape rather than doing hobbies such as gardening and reading. The arrival of DVD players was similar to this. By 2002 67% of Western homes owned DVD players and this is expected to rise. DVD's could symbolize further decline is cinema as it has been proven that British people spend more on purchasing DVDs than going to the cinema. The internet is also starting to become one of the main leisure activities participated in today. By 2003 over half of the British population used the internet regularly and over 5000 new users are registering online everyday. The emergence of the internet could be considered disastrous for some industries. The music and film companies are at risk of losing money as piracy from downloading of the internet is increasing everyday. There could also be a decline in another leisure activity - shopping. 20% of British women consider retail therapy to be their hobby, but a recent poll showed that on average 9 million people a year are using the internet to do their shopping. Therefore, it is a strong possibility that the internet could be considered as a key turning point in the future. ?? ?? ?? ?? ...read more.

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