• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The first stage of planning was to discuss exactly what we, as a group, wanted to achieve throughout the filming of the music video

Extracts from this document...


Critical Evaluation Introduction In AS level production our chosen brief was to construct an opening sequence to a film based on the thriller genre that was no longer than 2 minutes long. This already differs to the brief chosen in A level as I chose to produce a music video based on the genre of my choice. A music video differs greatly to a film as I am concentrating on a completely different text within media. Different acknowledgement had to be considered when filming as a video uses different codes and conventions to a film. Part 1 The first stage of planning was to discuss exactly what we, as a group, wanted to achieve throughout the filming of the music video. This was done through producing a brainstorm on what genre there was to consider. We researched many genres and music videos ranging from the hip-hop genre of Eminem and 50 Cent; to the rock' n 'roll of Metallica. We wanted to find something that appealed to the target audience chosen. (See Planning Page 9.) We decided upon producing a video based on a song from "The Streets". This song and video would appeal to a teenage to late 20's audience mainly based in the C2, D, E sector. This means we would need a 'chav' look for our main character as the rap industry mainly appeals to youths that come in the category of 'young hooligans.' ...read more.


This allowed the audience to see equal sides to the political issues and see who would win the argument in the end. We used a can of Carling to signify the use of alcohol and uses herbs that looked like skunk to reveal the use of cannabis. This allowed us to make it obvious to the audience what it was the characters were taking. We also managed to use some editing techniques during the video to enhance meaning. Because one of the characters was 'stoned' he would have been looking at the world in a hazy manor so we paned the camera in a cyclical motion toward the character. After our final edit we were left with our video which was approximately 2 and a half minutes long Part 2 We feel that this video would have been very appealing to our setr audience. I have already said that we proposed our video to appeal to a youth audience. In creating the song about drugs and alcohol we were already half way there. The next step was to produce camera angles and editing techniques that te youth would like. The youth culture in today's society has based a lot of its interest in artists such as Eminem or 50 Cent so the research created on these artists helped greatly. We found from there videos that they produced concentrated on their structuralism so we dedicated a lot of time to this. ...read more.


There are political issues that we also relate to, such as racism, where it can be said that the alcoholic is racist as he picks on an Asian man. These political issues or not supported in the video as the audience should end up hating the alcoholic because of his violent temper. We relate our video to many of The Streets own videos as it does produce a story narrative and we do use humorous techniques such as the use of my bum in one scene. This allows the audience to have a humorous escape whilst also being presented with serious social and political views. We feel that our video would be shown on many of the Sky/Telewest music channels. Channels such as MTV Base and the U Channel will be in common use because these channels have a reputation for producing and viewing videos that consist of rap. It is not only music videos where my music video would appear. There are many other places that my video can be seen. Some artist often promote there videos on Talk Shows and there they often play live. This would promote the video to allow a specific audience to see it. I may also put an advert on T.V. Most noticeably the music channel adverts as it would be music channel viewers who would be interested in my work. ?? ?? ?? ?? 10/05/07 - 00:39 994864VWARD page 1 of 3 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Music section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Music essays

  1. The Lion King - Media techniques such as camera angles, music and lighting are ...

    The camera then changes angle and focuses on three hyenas in a cave. They are waiting for a signal from Scar who appears on top of the rock with the camera focusing on him from below. The skies are clear and blue, the camera then switches to focus in on Simba waiting patiently on the rock.

  2. The subject of this dissertation is how feminist beliefs have been expressed in alternative ...

    (Gaar, 1992, p.71) I strongly believe that Punk has been the most important musical movement to address female issues. Feminised Alternative bands commonly cite being influenced by these bands and the groundbreaking steps achieved by women such as Poly Styrene and Patti Smith should not be underestimated.

  1. I'm going to be talking to you about an interest of mine rap music ...

    Noted for his vertigo style clips "Woo-Hah!!" and "Put Your Hands Where My Eyes Could See" and his stratchy charcoal voice Busta Rhymes has become one of the heavy weights in hip-hop. Unlike other rappers who replicate the same lyrical flow, Busta Rhymes switches his rhyme style and mimics a transform scratch with his voice.

  2. Reading about a sequence of scenes from 'Signs'

    and the exterior and interior paint (white and red) which draws attention to the metaphor that the family represent America, The colours show the American flag symbolizing that America is under attack, but it also shows them together and tells us they will not be divided in this time of need.

  1. How successful have your chosen texts been for their industry. (On Beyonce)

    aggressive, too strong, too sassy, soo sexy’, Beyoncé has stated that she transforms into this alter-ego whilst she is onstage performing. She also states that she isn’t like that in real life and as fearless as her, which suggests that Beyoncé is kind of a scapegoat for Beyoncé, when she

  2. Intertextuality is a technique, when one text refers to another text or uses its ...

    Pink's video was about how the world assumes what women and girls are, and how women are not treated as someone, but as something. In her video the main purpose is to show young girls who still have a choice of who they want to be like and how they want to live life.

  1. Lady Gaga and Post-Modernism

    The scene then cuts to male dancers performing elaborate choreography while marching forward, the movements of the dancers is pastiche as it imitates the movements of dancers in Madonna's 'Vogue' and 'Like a Prayer' when performed in the Blonde Ambition Tour.

  2. Explore the importance of narratives in Ed Sheerans Music Videos.

    Although there is no storyline to the video, the lyrics follow the form of a biography, telling the story of many events in his life. This allows the audience to relate to him and learn about both his personality and history.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work