• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The following advertisement for BMW incorporates sexual visual imagery without placing much emphasis on the product itself. The signifiers for this advertisement include an almost naked man and woman in bed, a magazine featuring a picture of a red BMW

Extracts from this document...

Introduction

Feminism - BMW The following advertisement for BMW incorporates sexual visual imagery without placing much emphasis on the product itself. The signifiers for this advertisement include an almost naked man and woman in bed, a magazine featuring a picture of a red BMW, a room with a curtain and blank wall, and lastly the tag line "the ultimate attraction." At first glance, one can see that the target audience is to those few men who can "afford" to get a hot woman. The advertisement shows a woman figure with the head of a BMW car, under a man. ...read more.

Middle

The woman symbolizes a luxurious item where the car has the same feel as a woman. The woman is grasping the man by his neck and pulling him towards the car, as though they are about to kiss. This gesture represents that a man driving a BMW, would have the same feel and pleasure of being with a woman. The fact that women are just tools, only used when needed and to flaunt is depicted through the advertisement. This illustration personifies the product because the picture of the BMW, which is facing towards the man as though it is coming out, is covering the woman's face. ...read more.

Conclusion

There is no text referring to the type of car or its features. It merely claims that if you drive a BMW, one will be noticed because it is "the ultimate attraction." This ad coins adjectives such as sexy, daring and attractive to BMW's brand image. BMW's are luxurious cars and this ad takes it to the extreme by comparing it to a woman, but the car is "the greater bargain." BMW is promoting the idea that there is a powerful and sexual aspect to their cars in our society. Furthermore, they could be implicating that having one of these cars can lead you to a lifestyle full of attraction and lust. When you drive a BMW, you are in control and hold the key to dominance. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Analysis of "Iron Man" trailer

    We see Tony arriving home and being greeted by his secretary/ love interest Pepper Potts (Gwyneth Paltrow). We can also notice Favs himself in a cameo, as the limo driver.

  2. A study of the representation of women in magazine beauty advertisements, with close reference ...

    The brand has fought against the media's typical stereotypes, by creating advertising campaigns featuring "real women", with natural body shapes and sizes. These campaigns created women which the public can relate to, and the campaign was launched to inspire women to have confidence and be comfortable with themselves.

  1. Essay on sexual stereotyping in two advertisements

    Also, the amounts of products that are on sale on both advertisements are different. The girl has only 1 main item whereas the boy has 10. The advertisers have put more Star Wars toys on for sale because they know boys aren't just happy with one thing, they want it all.

  2. Challenges facing Goodyear

    Goodyear has traditionally had a much higher percentage of OEM tires sold versus replacement tires so an aggressive campaign could help these numbers for us. The problem that we have here is that we are not as strong in the replacement tire market so we will have to be more aggressive than our competitors.

  1. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    On the right side of the groups, it shows pictures of children who have been sponsored by us, the general public. In both adverts Oxfam and CCF, the use of bold enlarged text draws attention to the reader. Other than the obvious photo of the young girl we are drawn

  2. The Historical Critical Approach to the Bible requires the text to be read in ...

    Creeds, and to regard them as subjective post-apostolic developments that merely served to suffocate objective research of the text (see below, p7). To use the Canon and the Creeds as hermeneutical 'devices' immediately sacrificed objectivity and reason. The overriding strength of such an approach was that it 'released [the Bible's]

  1. A case against the moving from sms to mms - Will the multicolored animated ...

    message systems allows up to 160 characters in length when Latin alphabets are used, and 70 characters in length when non-Latin alphabets such as Arabic and Chinese are used; although simple, it has proven to be very successful. Over the years the SMS market has flourished and now more than 15 billion SMS messages are sent worldwide each month.

  2. Identify a narrative subject depicted by both Gitto in the Arena Chapel and Duccio ...

    He wants to capture the whole feeling including the surrounding. Duccio is only interested in interpreting what happened Giotto's background is more plain in terms of the environment. He has used a red and gold type background. It does not seem real. His choice of colour does not reflect naturalism.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work