• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The following advertisement for BMW incorporates sexual visual imagery without placing much emphasis on the product itself. The signifiers for this advertisement include an almost naked man and woman in bed, a magazine featuring a picture of a red BMW

Extracts from this document...

Introduction

Feminism - BMW The following advertisement for BMW incorporates sexual visual imagery without placing much emphasis on the product itself. The signifiers for this advertisement include an almost naked man and woman in bed, a magazine featuring a picture of a red BMW, a room with a curtain and blank wall, and lastly the tag line "the ultimate attraction." At first glance, one can see that the target audience is to those few men who can "afford" to get a hot woman. The advertisement shows a woman figure with the head of a BMW car, under a man. ...read more.

Middle

The woman symbolizes a luxurious item where the car has the same feel as a woman. The woman is grasping the man by his neck and pulling him towards the car, as though they are about to kiss. This gesture represents that a man driving a BMW, would have the same feel and pleasure of being with a woman. The fact that women are just tools, only used when needed and to flaunt is depicted through the advertisement. This illustration personifies the product because the picture of the BMW, which is facing towards the man as though it is coming out, is covering the woman's face. ...read more.

Conclusion

There is no text referring to the type of car or its features. It merely claims that if you drive a BMW, one will be noticed because it is "the ultimate attraction." This ad coins adjectives such as sexy, daring and attractive to BMW's brand image. BMW's are luxurious cars and this ad takes it to the extreme by comparing it to a woman, but the car is "the greater bargain." BMW is promoting the idea that there is a powerful and sexual aspect to their cars in our society. Furthermore, they could be implicating that having one of these cars can lead you to a lifestyle full of attraction and lust. When you drive a BMW, you are in control and hold the key to dominance. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Analysis of "Iron Man" trailer

    We see Tony arriving home and being greeted by his secretary/ love interest Pepper Potts (Gwyneth Paltrow). We can also notice Favs himself in a cameo, as the limo driver.

  2. A study of the representation of women in magazine beauty advertisements, with close reference ...

    More recently [2007] audiences have latched on to the techniques of advertisers. A L'Oreal advert for "Telescopic Mascara", featuring Penelope Cruz, was condemned for producing "misleading" advertisements. It was revealed that the advert used false lashes to enhance the natural lashes, and the ASA (Advertising Standards Agency)

  1. Marketing Media and Audience Feedback

    plan to be produced o Marketing plan: * Identify product * Describes aims of a new campaign * Reviews current situation * Identifies target audience * Identifies the potential market (niche, local and national or global) * Describes advertisements and promotions * Gives schedule * Identifies ways to sample audience

  2. Essay on sexual stereotyping in two advertisements

    Also, the amounts of products that are on sale on both advertisements are different. The girl has only 1 main item whereas the boy has 10. The advertisers have put more Star Wars toys on for sale because they know boys aren't just happy with one thing, they want it all.

  1. Challenges facing Goodyear

    * Finally, there are Commodity buyers who didn't really care about brand but tended to either buy lower-priced tires at a preferred store, or shopped around to get the best price depending on the type of consumer.

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    to read the bold text, 'Amie has a Mother & Father who love her...' Language plays a very important part in the day to day running of our lives. We are often influenced by language that is used in television, newspapers and radios.

  1. The Historical Critical Approach to the Bible requires the text to be read in ...

    Infallibility no longer served as a means of escaping criticism, and in turn the historical critical approach revealed errors, contradiction, paradoxes and xenophobic values within the Bible.11 Indeed, this enabled the historical critical approach to dismiss the Canon and

  2. A case against the moving from sms to mms - Will the multicolored animated ...

    message systems allows up to 160 characters in length when Latin alphabets are used, and 70 characters in length when non-Latin alphabets such as Arabic and Chinese are used; although simple, it has proven to be very successful. Over the years the SMS market has flourished and now more than 15 billion SMS messages are sent worldwide each month.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work