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The history of Newspapers.

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Introduction

Newspapers The first acknowledged newspaper came into existence in 1665 and was called the 'Oxford Gazette'. During the development stages, newspapers were split into two separate camps. Firstly there are the tabloids. The tabloids have a long and interesting history behind them. Lord Northcliffe; then owner of the Daily Mirror, launched the Daily Mirror in November 1903 and were aimed specifically for the female audience. In 1904 it was re-launched at The Daily Illustrated Mirror as a 'picture paper' for men and women. It used mostly photos and climbed to a circulation of over a million in 1914. When asked 'what's the secret of your success', Lord Northcliffe said 'I give my readers a daily hate'. That very same year Lord Northcliffe sold The Daily Mirror to his brother; Lord Rothermere. The Mirror was conservative in its social outlook. Lord Rothermere was a maverick right winger and supported Hitler, Mussolini and Oswald Mosely. With Rothermeres fascist stance the circulation dropped almost instantly. After Rothermere relinquished control in 1931, circulation dropped to an all time low of 800,000 by 1935. 1935 also saw Harry Bartholomew take over as editor and set about making it into Britain's first tabloid, using heavy black type, sledge hammer headlines, strip cartoons and human interest stories. After the Great Depression the working class, especially the young, needed a voice. The Mirror became the voice of the underdog in Britain. Although The Mirror aimed to entertain it also developed a social conscience. It focused on poverty, slums, education, health and unemployment. ...read more.

Middle

It usually uses a much larger print then the rest of the newspaper and can be in colour or in black and white. Just below the masthead is the earpiece, this is a small advertisement of the newspaper. Next to that is the price, which tells the reader how much the paper is, and sometimes can be the problem between rival companies, due to the battle for sales increase. Under that is the main headline, which is made up of short snappy phrases, which sum up what the article in question is about and these too are also much bigger, then the main body of the text. Under all of this is the by-line. The by-line tells the reader whom the article is written by and there job title, (e.g. editor). In every paper there's a photo; this accompanies the majority of the article as a testament piece. Just below that is a small sentence that explains what or who is in the photograph is called the caption. Also on the newspaper is a banner, this tells the reader about the content of the newspaper. Then at the bottom of the newspaper is a brief, which tells the reader a few lines on what they can read about in further article in the paper itself. In our newspaper we used all these conventions. Our masthead was Ascleption (Asclepion) which is a place in Ancient Egypt healing temple, this connotes the idea of if you read this paper you will feel healed. We used Edwardian Script because it looks intellectual because it's fancy and grown up. ...read more.

Conclusion

In our newspaper we advertised a charity. We thought that if people could see that in this paper you could help others just by purchasing this newspaper then it might persuade them more and more readers to buy this paper, this is societal conscious audience. This paper relates to the business people and more middle class people, C1 audience. Our newspaper is aimed at the psychographics (advertising standards that are upper middle class. Or lower classes sense they need escapism. That's why there are more celebrity stories.). This is because Broadsheets are aimed at the more business, upper class people, professional and administrators etc, because it has political issues and more business materials that normal day -to-day people wouldn't care about as much, if at all. In conclusion I think that the articles and the pictures related to articles are the strongest part of this assignment. One problem that we came across was the spelling and grammatical mistakes which were unobserved even after our proof reader had checked her work. The writing is more complex then a normal newspaper, so we had to put more effect into it, i.e. use correct grammar and vocabulary and get the right kind of picture to fit in with the story to make it seem like a proper Broadsheet. I think that we could have improved the layout and the advertisements. They could've been bit more bolder and brighter to grab the readers and buyers attention, this means that if the paper was to be published in today's society it would pull in more readers which in the long run means more money. I thought that we did display political bearing of our newspaper quite correctly. ?? ?? ?? ?? Louise Windust 1 ...read more.

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