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The hotels that are my competitors they use the following techniques for advertising: Some of the hotels advertise in the newspaper. Other hotels such as the Royal Bath advertise in magazines.

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Introduction

Research on promotion Advertising Advertising enables you to promote a specific message to a wide audience. Advertisements are messages sent through the media, which are intended to inform or influence the people who are supposed to be potential customers. The main strengths of advertising is: o Reaching a mass audience. o Sending simple messages to potential customer. o Generating awareness. That your product now exists. o Stimulating interest and excitement. o Building an image, so that people would want to come to buy your service/product instead of your competitors. My competitors are all local and they are mainly hotels and nightclubs, which I have named in task 6 in "research on competitors". I have researched about their advertising techniques by going to their venues and by going to my own organisation Bournemouth International centre The hotels that are my competitors they use the following techniques for advertising: o Some of the hotels advertise in the newspaper. o Other hotels such as the Royal Bath advertise in magazines. o They also advertise on the internet, not only do they have their web sites, with an online tour of the hotels o They also advertise themselves on vehicles for example Marriott hotel advertise themselves on the side of red mini coopers The nightclubs within Bournemouth use the following techniques for advertising: o They advertise them selves on local radio stations such as fire. ...read more.

Middle

Therefore I have chosen a few public relations these are: o The first one is going to be press release, because Bournemouth international centre has a lot of achievements and also it will be a good way of introducing our new service. The advantages of press release are that it is free publicity and it is a good way for conveying more complex messages across to our customers. o The other public relation that I would like to do would have to be charitable donations because this will show the concern of our company and that we care but at the same time it will reflect a good image for our company and it usually provides lots of publicity and also help to promote and provide for a good cause. o Another public relation would be inviting the public to our company for a visit and a tour; this will improve the understanding of what Bournemouth international centre offers and our new service. By carrying out these public relations we will achieve: o We will be promoting in confidence, and creating a favourable image of the company with the public, customers and our suppliers. o It will also increase understanding of our company, the scopes and products that we offer. ...read more.

Conclusion

o Because we are advertising on the radio such as fire radio station, we could give information in the advert so that customers could contact us, make the reservation online. 1. This method gives us a great control over the marketing. 2. It gives us a great control over the selling. o We could carry out our selling through mail order, this way we are able to give customers more complex, technique information and they are able to find out how they could rent out our venue. 1. It is an easy way of sending long or complicated messages to the customers. 2. This way customer is able to improve their knowledge about our service on a wider scale. 3. We are also able to target the correct consumers in this way, because from my consumer analysis in appendix 4 I can find out who are my main customers, and target this information at them. o Another selling technique which I am going to use is literature, because: 1. Most brochures are free then this is a good way to inform people about our new service. 2. Because my service is complex with a lot of details information, this is a good way of getting it across to my customers. 3. Also if we use a high quality brochure then we will be able to get a good image for our company and increase credibility. ?? ?? ?? ?? 1 ...read more.

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