• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Impact of Digital TV on audiences and TV companies

Extracts from this document...

Introduction

The Impact of Digital TV on audiences and TV companies Fifty years ago, TV was the new thing that would enhance our lives. Even up to this day, we still captivate ourselves to this evolving 'culture' which has had such an impact to us. Just imagine if one of the world's greatest events would not have been shown in TV (imagine people across America not watching the twin towers fall-what impact would it have on other people?). But these recent times, the advent of Digital Television is another step towards the progression of television itself. It opens a whole window of possibilities- more channels, more choices, better interactivity. Even the television companies itself will be given a new challenge by introducing this new technology to its current and future customers. It is up to them however to find the gap in the market to gain full advantage of Digital TV. When there is progression, so will be regression. Digital TV will not just catch on and be the next best thing instantly. There will be some people who will oppose to the idea and the companies will try and fight over viewing rights of channels. ...read more.

Middle

These statistics suggest that competition is fierce at the moment. It said up to 1.5 million boxes had been sold in the lead-up to Christmas, with 190,000 sold in each of the two weeks before the holidays. There might be fierce competition, but this is deemed to be a healthy competition. There will be a time when existing sales are starting to 'tail off'. The introduction of the switch off will be a seizing opportunity for them to increase their sales. These opportunities are enhanced services-which adds value to a subscription (or in the case of freeviews, a sharp increase in set-top boxes and HDTVs-which is already happening). Recently, Sky has recently offered a new free satellite service called Sky FreeSat. It allows access to 140 non-subscription channels for a one-off fee. Even the likes of BBC and ITV are to launch a free-to-view satellite TV service to cater for viewers unable to receive Freeview digital coverage-and to rival the monopoly that Sky has. Also, in line with the HDTV technology, the BBC aims to produce 100% HD programmes by 2010. The government will also have some advantages over the switch off. When all the analogue signals have been switched off, those signals could be sold to telephone, communications or aerospace companies to make use of the cleaned up space. ...read more.

Conclusion

Also, the 40% who do not have digital television yet will discover that the present cost of service is not attainable in their opinion. Of course, without the funding that the BBC get from the TV license lowered, they would obviously look to increase the cost threefold. The increase in the number of channels isn't without disadvantages. For viewers, the absence of original programming can lead to a feeling of 'nothing' being on across hundreds of channels. 'Event' programmes are also under threat; virtually gone are the days when 30 million people tuned into the same programme. For channel owners selling advertising time is increasingly difficult. Niche broadcasters may be advantageous in terms of reaching a specific target audience but many have official audience shares of 0%. There was even a study made by Dr Jeremy Klein claiming that Millions of people are not using digital TV because they find it too confusing. He says that "Elderly and short-sighted people find it laborious and demanding changing channels". It is said that two million people are affected by this problem. As a result, the elderly and people with low-income will be put off with this news. They feel that it will be better to stick with the old and what they are used to. Companies are also having trouble with the changes. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Television section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Television essays

  1. I am writing an essay to find out if new technologies still have an ...

    Even though they people were suffering from post-war affluence. Unlike today, the modern society is stressful; people are selfish and unfriendly with little or no manners. The decade that brought flower power, hip and groove has to be the 1960's.

  2. What should you think about when preparing to make a TV report?

    The story has to have hard facts to ensure that it will be talked about, if it is of interest to the public and has facts which can be backed up it will gain maximum exposure and you will not be held liable for anything you do or say.

  1. Reality TV is a huge success to the television industry in the 1990s.

    According to Bruzzi: The sequence most frequently cited is that in which Maureen Rees, on the eve of another attempt at her theory exam, wakes in the middle of the night and asks her husband Dave to test her on the Highway Code.

  2. Reality TV. GCSE Media Assessment

    As the programme gets underway, it instantly begins in a succession of intelligent techniques. The programme makers deliberately use a broad assortment of expertise to interest the millions watching their programme. The hook is the first style used. It consists of a short montage of clips that provide highlights of the forthcoming show.

  1. Describe the ways in which different TV fictional narratives appeal to their audiences. Refer ...

    He is a typical 'wheeler-and-dealer'. This is where the comical side to the sitcom comes in as Del Boy is forever repeating his famous slogan, "This time next year we'll be millionaires". This quote often spoken by Del Boy is aimed at Rodney who appears to be more academically educated.

  2. Television industry is experiencing significant growth in the UK.

    listen to the usual commentary, the crowd or the Radio 5 live. Isle of Wight Cable and Telephone Company Ltd. Isle of Wight Cable and Telephone Company is the smallest of the UK's cable operators. It only employs 65 people and has a very limited area of operation: the Isle of Wight.

  1. Each day, the average American TV set is turned on more than 7 hours ...

    The second, called "message system analysis," quantifies and tracks the most common and recurrent images in television content. Cultural Indicators is the third and it is a term that Gerbner uses to describe the elements in the messages that reflect our culture.

  2. "The impact of Elvis Presley on US society during the 1950s was more the ...

    Elvis was dangerous because of television. All it took was to turn on the TV set that most families owned, and Elvis would be there, wiggling and shouting for anyone in a room of 1950s America to see. Source C backs up the fact that Elvis could not have made the impact he did on America without appearing on television.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work