• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Impact of File Sharing

Extracts from this document...


Introduction The aim of this coursework is to try to define the how the innovation of file sharing technology will affect the future of the music industry. In this project I will present a number of different responses to this innovation which have taken place and I will give my opinion on what I consider the most suitable way to respond to change so a company can gain competitive advantage through this innovation. For this coursework a have used a number of different primary and secondary sources. I have consulted recent news based on responses to file sharing innovation from different newsgroups (Reuters, Europa Press, etc) and I have looked for reports from analysts specialized in Internet and communication. As primary source, I have sent e-mails to Mark Mulligan - specialist analysts of Jupiter MMXI (analysts) -, a couple of music groups and Napster from which I only received a response from Napster (Appendix 1). In addition, I have carried out a survey to find out how many people use file sharing web sites and what they consider as the main reason for using these sites and how they think the cost of music varies this (see appendix 3). ...read more.


Even though the quality of the program code of Napster is very poor, it is tremendously efficient and definitely cheaper and quicker than buying CDs. How the music industry is affected by file sharing At present, most recording companies are having a mass movement against the new technology as most of them have decided to sue companies such as Napster, FastTrack or KaZaA which use the file sharing technology to provide music to their users. It is less often, that companies do accept the innovation and decide to become part of the innovation like worldwide computer giant Intel or British recording company EMI have done. The British company EMI have decided to be an active part in the innovation and have decided to offer a selection of videos from its Priority Records label through the Gnutella network. This is not the first initiative of EMI in collaboration with file trading sites, earlier this year, EMI already promoted its Radiohead album through the Aimster and Angry Coffee file trading networks. EMI doesn't loose money through the free videos offered as the files come with embedded links to online record outlets and advertisers, for example, Lil' Romeo's "My Baby" video was viewed by over 400000 users and 15 percent of those clicked onto an e-commerce site where they could purchase the album. ...read more.


Probably, the number of users which would use this service would be much greater to that of customers who buy CDs, Cassettes or Minidisk albums. The only solution if the recording and motion picture industry don't accept any agreement would be to do a massive, worldwide campaign to stop block, like with Napster, all the file swapping networks in the world, but probably others would appear. I think that the musicians and artists in general would not mind to loose some money from the sales of their albums if they were listened more hence increasing the value of their live concerts, musical DVDs or VHS and their presences in different public acts. To sum up, I think that the innovation of file sharing over the internet will affect the future of the music industry greatly. The way in which it affects it will depend greatly in the interest the recording companies have in applying the technology or simply stopping the technology. I hope that the music and film industry is more flexible to change as the application of new technology as it would not only reduce the price of music but it would increase the commodity of getting to the music as you would be able to receive it in your own house. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Music section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Music essays

  1. The subject of this dissertation is how feminist beliefs have been expressed in alternative ...

    As Riot Grrrls continue to define their personal identity and establish a measure of social agency, it is readily apparent that theirs is an efficacious feminist movement with sustaining energy. 2.5 90s artists - Post-Riot Grrrl The early to mid-1990s saw many bands in the alternative scene to focus attention of the situation of women.

  2. music production work

    but we were unable to solve this problem since we had to take these shots in limited time due to the problems we had in London with analogue. However, overall our audience believed our video had clarity of meaning, was entertaining and followed the general conventions of a music video.

  1. Elvis Coursework

    Unsurprisingly a generation gap began to emerge between parents and children. Teenagers loved Elvis Presley they were either buying his music or something related to him. He had a huge impact on the America youth consumer market. His success gave the marketing industries a big opportunity to earn a massive

  2. Are there harms in sharing music online? Yes, there are harms in online ...

    Orson Scott Card, "Publishers began routinely requiring writers to sign contracts that declared that what they wrote was a work for hire, so the authors wouldn't own any part of their own work". (2006) Orson Scott Card, "Do you think companies care about the money that the actual creators

  1. P2P music file-sharing: Changing the face of the U.S. record industry

    is, in large part, responsible for the recent slip in record sales. Purpose of Study P2P file sharing has proven to be a main reason for the decline in music albums sold. For that reason, this study was designed to find out the main factors that have influenced this change from traditional retailing to individual file sharing.

  2. Digital music and the internet age - The people vs. the recording industry association ...

    Sadly, that was not the case. Fast-forward fifteen years and we see a very similar situation unfold. RIAA vs. MP3 players In 1998, Diamond Multimedia introduced the Rio portable MP3 player to the consumer market. MP3 files were starting to become very popular. Using the Rio portable MP3 player, people would be able to convert files

  1. Elvis Presley had a big impact on music in the USA in 1956.

    The only thing that the photograph supports is the statement from Source B in the New York Journal that "it has caused the most heated reaction" and this is plain to see from the photograph. 3. These sources clearly show the Presley's impact in the 1950s.

  2. Does Napster have a positive influence on the music business?

    Napster is a computer programme that managed to change the world of music on the Internet completely and successfully. In creating Napster, Fanning the inventor, not only transformed the music business, but he also helped launch a new programming movement and a whole wave of start-ups dedicated to what has become known as P2P, or peer-to-peer, client based Internet software.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work