• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Impact of File Sharing

Extracts from this document...

Introduction

Introduction The aim of this coursework is to try to define the how the innovation of file sharing technology will affect the future of the music industry. In this project I will present a number of different responses to this innovation which have taken place and I will give my opinion on what I consider the most suitable way to respond to change so a company can gain competitive advantage through this innovation. For this coursework a have used a number of different primary and secondary sources. I have consulted recent news based on responses to file sharing innovation from different newsgroups (Reuters, Europa Press, etc) and I have looked for reports from analysts specialized in Internet and communication. As primary source, I have sent e-mails to Mark Mulligan - specialist analysts of Jupiter MMXI (analysts) -, a couple of music groups and Napster from which I only received a response from Napster (Appendix 1). In addition, I have carried out a survey to find out how many people use file sharing web sites and what they consider as the main reason for using these sites and how they think the cost of music varies this (see appendix 3). ...read more.

Middle

Even though the quality of the program code of Napster is very poor, it is tremendously efficient and definitely cheaper and quicker than buying CDs. How the music industry is affected by file sharing At present, most recording companies are having a mass movement against the new technology as most of them have decided to sue companies such as Napster, FastTrack or KaZaA which use the file sharing technology to provide music to their users. It is less often, that companies do accept the innovation and decide to become part of the innovation like worldwide computer giant Intel or British recording company EMI have done. The British company EMI have decided to be an active part in the innovation and have decided to offer a selection of videos from its Priority Records label through the Gnutella network. This is not the first initiative of EMI in collaboration with file trading sites, earlier this year, EMI already promoted its Radiohead album through the Aimster and Angry Coffee file trading networks. EMI doesn't loose money through the free videos offered as the files come with embedded links to online record outlets and advertisers, for example, Lil' Romeo's "My Baby" video was viewed by over 400000 users and 15 percent of those clicked onto an e-commerce site where they could purchase the album. ...read more.

Conclusion

Probably, the number of users which would use this service would be much greater to that of customers who buy CDs, Cassettes or Minidisk albums. The only solution if the recording and motion picture industry don't accept any agreement would be to do a massive, worldwide campaign to stop block, like with Napster, all the file swapping networks in the world, but probably others would appear. I think that the musicians and artists in general would not mind to loose some money from the sales of their albums if they were listened more hence increasing the value of their live concerts, musical DVDs or VHS and their presences in different public acts. To sum up, I think that the innovation of file sharing over the internet will affect the future of the music industry greatly. The way in which it affects it will depend greatly in the interest the recording companies have in applying the technology or simply stopping the technology. I hope that the music and film industry is more flexible to change as the application of new technology as it would not only reduce the price of music but it would increase the commodity of getting to the music as you would be able to receive it in your own house. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Music section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Music essays

  1. The subject of this dissertation is how feminist beliefs have been expressed in alternative ...

    This incident appears to symbolise the situation of alternative music in the late 1990s - a complete lack of respect for women. 2.6 Present Day Despite the advances of the past 25 years females are still marginalised in alternative music.

  2. Digital music and the internet age - The people vs. the recording industry association ...

    Napster was an online file-trading program that allowed people to trade both legal and illegal MP3 files with ease. The RIAA soon entered the scene, eventually succeeding in shutting Napster down. I do believe that the RIAA had very good reason to take action against Napster, as it was an online music piracy haven.

  1. To What Extent has Electronic Technology Impacted on 20th and 21st Century Music?

    of the overall sound. The use of the synthesiser can be seen in many popular tracks, as well as some of the most 'experimental' artists, such as Jean Michel Jarre, whose album Oxygene is a prime example of multi-layered synthesiser tracks.

  2. Does Napster have a positive influence on the music business?

    Napster is a computer programme that managed to change the world of music on the Internet completely and successfully. In creating Napster, Fanning the inventor, not only transformed the music business, but he also helped launch a new programming movement and a whole wave of start-ups dedicated to what has become known as P2P, or peer-to-peer, client based Internet software.

  1. Elvis Coursework

    When singers like Elvis Presley, Bill Haley and Jerry Lee Lewis was on everyone's mind. They influencing many people especially youngsters not just on the type of music but on fashion and style as well so I think music influenced people on fashion as well because take Elvis Presley for

  2. Imaginative Coursework: BreakDance

    As the gangs only started practicing break dancing they renamed their group into crews which is the more update word that is used today. In the 1980 Richie Colon who was nicknamed b-boy Crazy Legs had started a new break dancing movement the Rock Steady Crew him and other members

  1. P2P music file-sharing: Changing the face of the U.S. record industry

    A large percentage of individuals who use P2P software download less or more cautiously as a result. Furthermore, offering unlimited downloads for a monthly fee seemed to be a popular action that record companies could take, with the average cost per month of $13.00.

  2. Nirvana project

    He was fined $180. While Kurt lived with his mum, he found a friend. His name was Myer Loftin. They would often sleep at Kurt's house at the weekends and have parties.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work