• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The media text I am examining is a charity advertisement on a double page spread, it is from a Sunday supplement magazine - Amnesty International

Extracts from this document...

Introduction

The media text I am examining is a charity advertisement on a double page spread, it is from a Sunday supplement magazine. Amnesty International is an organisation, which exists all over the world that works to help free political prisoners. They also campaign for human rights and refugees. It is a non-profit making charity that depends solely on donations made by the public and Government grant. The advert published in a Sunday supplement because people have more leisure time and there is a wide circulation of the supplement. It persuades people to take an active interest by using shock tactics and eye-catching text; on Sunday people have more time and so they are more likely to read it. The advert is structured in such a way that it makes the reader more emphatic and feel that they are in their shoes. The story is split into four main sections: Sallay's story, the story of Marie, Britain's view of refugees, and what the reader can do to assist the refugees. This is effective as it makes the reader feel that supportive towards the cause; it gradually makes you feel more compassionate regarding the refugees. The picture is used as a trigger to instantly attract the attention of the advertisement. ...read more.

Middle

Graphic language is used again as a shock factor to emphasise how much grief was caused to an innocent person, for example, "Sallay's hands were severed and tied to her elbows with string." The advertisement again employs the use of personal pronouns like, "we". This makes use feel at fault, so the reader has an enhanced chance they will take an interest in the organisation. Amnesty International brings out how the Westerners feel about refugees (they feel as if the refugees are leeching off us and are too lazy to work) and to portray how they are unwillingly to help; this creates guilt in the reader so they will help. Another linguistic device the advertisement uses is rhetorical devices like, "listen"; it also uses rhetorical questions, like, "Did she ask for her hands to be hacked off?" To emphasise the point that refugees are people just like us and do not wish to be hunted or hurt in any way. The story of a second individual is added because the advertisement wants to show another scenario where innocent people are driven from their homes to become refugees. It uses past tense to show how because of the sequence of uncalled for events; her life will never be the same again. ...read more.

Conclusion

The personal appeal persuades reluctant readers to become actively involved by changing its tone to become softer and steps down from the hard tone to a more pleading tone, this makes the reader change the way they think about the article The subscription coupon is at the end of the article because by this time if you have been convinced, you would have and so there is an ease and speed of access to donate money to them. This helps the reader become active, as all they have to do is to write in the amount that they wish to donate, they do not even have to go and get paper. The article is quite effective as it gradually leads you up to changing your mind, by which point in has an ease and speed of access coupon for you to donate money by. It also uses many techniques that either shock you or plays on your emotions, this persuades you to take an active interest as it is on a Sunday so you have more free time and you feel guilty if you do not help. How does Amnesty International persuade the reader to take an active interest in its organisation and the people it helps? You should consider the structure, organisation and layout of material; the content of the article; and the use of language and linguistic devices GCSE Coursework: -The media unit 1 Hou-fung Yuen ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. A paper describing a random advertisement out of a magazine "A Place Called Miller ...

    This ad does seem to deviate from the more traditional guy-oriented beer commercials, which usually depict a bunch of men watching spots or trying to seduce woman. This ad strays from conventional beer advertisements by depicting the woman in control.

  2. How does Amnesty International persuade people to donate money to their organisation through advertising?

    For example, another sentence states, "Julieta was terrified but neither her pleas nor her youth no her terror saved her from torture."

  1. Analysis of a magazine advertisement - Seiko Watches

    This word is in capitals so it stands out. The second slogan reads, "forward thinking". It is positioned below the Seiko logo. As it is positioned here, people will see this directly after realizing the highly credible brand name. The text for this slogan is slightly larger than the other text on the page, and the "thinking" type is in bold, again to make it stand out more.

  2. Do we control the media or does the media control us?

    as they now know their target audiences inside and out, because they created them. However a counter argument to this, is the uses and gratification theory. This states that the reciever uses the media to their own advantage, choosing whether to use the media for: diversion, surveillance, personal identity or

  1. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    In the Oxfam advert the main text uses short, sharp sentences as well as statistics this is a technique used for emphasis. The use of statistics is a way to learn the alarm the reader. Also by including the information, 'almost half our children', the reader is made to feel sorry for the young innocent lives taken.

  2. Marketing Media and Audience Feedback

    will impact on the campaign * Explain the methods used to gain feedback and justify why these methods were chosen * Thoroughly explain the role of official bodies in connection with market research and provide the content of their adverts * Ask a range of open and closed questions from

  1. Compare the persuasive techniques used in the two charity fundraising advertisements. Which advertisement ...

    This is precisely what the advertisement wants, therefore they have succeeded. The key part of each advertisement is the headline. Both advertisements use what is known as a curiosity headline. The "Save The Children" advertisement, has many headlines; these are, "10p a day can save her from poverty" " 10p

  2. GCSE Coursework - Media Essay

    Our logo was the sun because it has got links with the name and because sun signs play an equal part of horoscopes. The sun also has connotations like hot and powerful. Having the sun as our logo and Zodiac as our name, the jeans are given an aura of mystery.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work