• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The media text I am examining is a charity advertisement on a double page spread, it is from a Sunday supplement magazine - Amnesty International

Extracts from this document...

Introduction

The media text I am examining is a charity advertisement on a double page spread, it is from a Sunday supplement magazine. Amnesty International is an organisation, which exists all over the world that works to help free political prisoners. They also campaign for human rights and refugees. It is a non-profit making charity that depends solely on donations made by the public and Government grant. The advert published in a Sunday supplement because people have more leisure time and there is a wide circulation of the supplement. It persuades people to take an active interest by using shock tactics and eye-catching text; on Sunday people have more time and so they are more likely to read it. The advert is structured in such a way that it makes the reader more emphatic and feel that they are in their shoes. The story is split into four main sections: Sallay's story, the story of Marie, Britain's view of refugees, and what the reader can do to assist the refugees. This is effective as it makes the reader feel that supportive towards the cause; it gradually makes you feel more compassionate regarding the refugees. The picture is used as a trigger to instantly attract the attention of the advertisement. ...read more.

Middle

Graphic language is used again as a shock factor to emphasise how much grief was caused to an innocent person, for example, "Sallay's hands were severed and tied to her elbows with string." The advertisement again employs the use of personal pronouns like, "we". This makes use feel at fault, so the reader has an enhanced chance they will take an interest in the organisation. Amnesty International brings out how the Westerners feel about refugees (they feel as if the refugees are leeching off us and are too lazy to work) and to portray how they are unwillingly to help; this creates guilt in the reader so they will help. Another linguistic device the advertisement uses is rhetorical devices like, "listen"; it also uses rhetorical questions, like, "Did she ask for her hands to be hacked off?" To emphasise the point that refugees are people just like us and do not wish to be hunted or hurt in any way. The story of a second individual is added because the advertisement wants to show another scenario where innocent people are driven from their homes to become refugees. It uses past tense to show how because of the sequence of uncalled for events; her life will never be the same again. ...read more.

Conclusion

The personal appeal persuades reluctant readers to become actively involved by changing its tone to become softer and steps down from the hard tone to a more pleading tone, this makes the reader change the way they think about the article The subscription coupon is at the end of the article because by this time if you have been convinced, you would have and so there is an ease and speed of access to donate money to them. This helps the reader become active, as all they have to do is to write in the amount that they wish to donate, they do not even have to go and get paper. The article is quite effective as it gradually leads you up to changing your mind, by which point in has an ease and speed of access coupon for you to donate money by. It also uses many techniques that either shock you or plays on your emotions, this persuades you to take an active interest as it is on a Sunday so you have more free time and you feel guilty if you do not help. How does Amnesty International persuade the reader to take an active interest in its organisation and the people it helps? You should consider the structure, organisation and layout of material; the content of the article; and the use of language and linguistic devices GCSE Coursework: -The media unit 1 Hou-fung Yuen ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Do we control the media or does the media control us?

    as they now know their target audiences inside and out, because they created them. However a counter argument to this, is the uses and gratification theory. This states that the reciever uses the media to their own advantage, choosing whether to use the media for: diversion, surveillance, personal identity or

  2. Marketing Media and Audience Feedback

    to read, view or listen to the adverts/promotions * An opportunity for the audience to read, view or listen to the product * The completion of short questionnaires by a section of the audience on the quality of the media product or an in-depth interview with a member of the

  1. How does Amnesty International persuade people to donate money to their organisation through advertising?

    For example, another sentence states, "Julieta was terrified but neither her pleas nor her youth no her terror saved her from torture."

  2. Compare the persuasive techniques used in the two charity fundraising advertisements. Which advertisement ...

    The "Bhopal" advertisement uses a strong curiosity headline. The headline gives no clues as to what exactly the advertisement is about. The title is "And Men Shall Drink The Blood Of Men." The connotation of this headline makes the reader feel inquisitive. The headline is a quote from the written text of the "Bhopal" advertisement.

  1. GCSE Coursework - Media Essay

    There were many young people dancing, and the music was meant to be fairly loud. The characters that played parts in our film advert were very different from the Levi's advertisements because our characters were very obviously from different ethnic origins and the location of the advert was meant to be a place that teenagers can relate to fairly easily.

  2. Does the hardsell to distributors work in a new competitive scenario? Is there a ...

    "He is our key man in the west Maharashtra, Kapoor. I thought you would have unloaded at least 4 tonnes. But 2.5tonnes is nothing; I am sure he can sell much more than that. Please put him down for 3 tonnes at least."

  1. How is language used in the Amnesty International adverts to manipulate the reader?

    Amnesty would like to ensure fair and prompt trials for political prisoners; and abolish the death penalty, torture and other cruel inhuman or degrading treatment of the prisoners, as well as ending extra judicial executions and disappearances. The leaflet is folded; it has six sections including the front and back pages.

  2. Analyse how structural and linguistic devices are used to target a specific audience in ...

    as well as linguistic devices (use of language). * What is the content of key articles in the magazine? Do these articles follow current trends in music, fashion etc? Think about the tone and formality of the language they use. Often they use second person informal language to try to make the reader into a 'friend'.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work