The Nike Magnet advertisement. This advertisement tries to showcase how Lance Armstrong(the central character) struggled and succeeded in his fight against cancer. The clip begins with an long shot that showcases the raging sea and slowly and partially

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TRACKING LANCE ARMSTRONG

The Nike Magnet advertisement presents a student learning about film almost all the possible techniques of cinematography present in this modern time. This advertisement is richly shot using numerous tracking shots and almost all possible camera angles.

This advertisement tries to showcase how Lance Armstrong(the central character) struggled and succeeded in his fight against cancer. The clip begins with an long shot that showcases the raging sea and slowly and partially zooms into someone on the edge. The next shot is a tracking shot and it simultaneously zooms out . The deep focus on Lance is lost as soon as the camera zooms out and virtually ends up with focus on a passenger in the train traveling parallel to Lance, almost as if someone is watching Lance from the train. Immediately, there is a shot of Lance and the train moving parallel to each other, which employs a kind of dolly shot .The train in the background moves behind Lance almost as if it is following him and the dolly shot is perfectly apt for such a shot. Then the clip moves onto an overhead shot of Lance cycling on a highway and as