• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The NiQuitin CQ article and the NHS poster are aimed at smokers that are considering quitting,

Extracts from this document...


Media Coursework Smoking is an addiction. Tobacco smoke contains nicotine, a drug that is addictive and can make it very hard, but not impossible, to quit. This is a problem as there are one hundred and six thousand deaths per year in the UK from smoking related deaths; many people want to try and stop to increase their life expectancy. Therefore there is a lot of money for company's to make from nicotine replacement products and courses to help smokers quit, which is something that they would like to do. However many smokers still need persuasion to make them decide whether or not to quit smoking. As a result of this, companies create advertisements and posters to promote their products. The company, NiQuitin CQ, have created an advertisement in a magazine which promotes their product, nicotine patches. The NHS are also trying to persuade people to quit smoking by producing posters that advertises that they offer a range of free, confidential stop smoking courses and they also offer Nicotine replacement therapy for free. The different advertisements are both presented in different ways, as they are trying to appeal to different people and trying to promote different things. The NiQuitin CQ advertisement is presented as an article, in columns, which could shape appeal to different audiences. ...read more.


The NiQuitin CQ article is long and younger people with less free time may get bored reading it or not have enough time to read it. Also because the NiQuitin CQ comes with a plan in a folder it has a professional appearance so it will appeal to older people who have more time to read it and more professional people as a consequence of the folder and the plan. In addition to this, the pictures show smokers in a pub, and as you need to be eighteen or over to drink alcohol this could only relate to over eighteens. The NHS poster could be more appealing to young people. Firstly it is shorter so it takes them less time to read and it also contains a contact number so they could just write down the number and then move on. Secondly, in the first bullet points it says that the courses are free and completely confidential. This is more beneficial than the NiQuitin CQ for the reason that it is free. This could be better for people with a small income. In addition to this it is confidential, which would help young people that have not told parents or other relatives that they are smoking. The purpose of the article and the poster are to persuade people to quit smoking and to persuade them to take their option of quitting. ...read more.


Moreover, the company uses opinions; conversely, it is a factual article. This article also uses personal pronouns to involve the reader. They make the reader feel special a those that buy into the product will receive a tailor-made plan. They will also receive advice and encouragement. There are many differences and similarities between these two pieces. They are both trying to persuade smokers to quit and to promote what there solution is. They are aimed at different age groups, with different incomes and those with different amounts of free time. The NHS courses are free and so is the nicotine replacement therapy they provide. Conversely, the NiQuitin CQ nicotine patches and the stop smoking plan are not free. They both use personal pronouns to involve the reader and make them feel special. The NHS poster is informal and the NiQuitin CQ article is formal. They are presented differently one in the form of a poster and the other in columns. Both articles are very good at persuading people to give up smoking. The NiQuitin CQ article is written to sell their product whereas the NHS poster is to try and improve health in the country. I consider the NHS poster to be better than the NiQuitin CQ article because it can appeal to a wider range of people. Both are very good at persuading people to stop because, but the NHS poster is better as it offers free courses and free nicotine replacement therapy. ?? ?? ?? ?? Connor Watts Page 1 English ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. Analyse the Amnesty International appeal leaflet discussing the persuasive techniques and the effect on ...

    By mentioning the weapons in such vivid description lets the audience visualise the murders and creates imagery, which will leave the reader feeling uneasy. Repetition is also a technique that is used continually. The words most repeated are "massacres", "silence", "listen" and "you".

  2. English Language Article Comparison

    As well as this there is a wide shot of a grave that has been dug up, this is uncomfortable to look at for obvious reasons and especially in the British culture were anything to do with death is rejected in society much more than in other parts of the world.

  1. Compare and contrast the two NHS anti-smoking advertisements commenting on the methods they use ...

    I know she is married because it shows that the woman is wearing a wedding ring. 'Look Like Me' uses a lot of everyday language to appeal to its target audience of young women. Using such phrases as "Dump, Minging and Fags" shows this.

  2. The Club 18-30 brochure seems to be aimed at young people who like to ...

    For example, the lines "Water sports are available, as well as tennis, go-karting ad cycling" is quite formal. As this could show that the writer is not trying to manipulate the reader with lots of emotive and personal phrases. It is very concise and precise; this helps the reader to decide for themselves.

  1. How does Amnesty International persuade the reader to take an active interest in its ...

    Political "buzz" words, such as "economic migrants" and "bogus asylum seekers" are also used to show the typical British view of refugees, making them seem to be people who only come to England, in order to make some more money.

  2. Analysis of a “Dune” film poster

    The entire bottom third of the page has an orange and yellow theme. It looks very sand-like and connotes a desert. The sand connotations are backed up by one of the five features, the writing. The writing isn't just one solid colour it is a mixture of orange and yellow

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work