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The NiQuitin CQ article and the NHS poster are aimed at smokers that are considering quitting,

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Media Coursework Smoking is an addiction. Tobacco smoke contains nicotine, a drug that is addictive and can make it very hard, but not impossible, to quit. This is a problem as there are one hundred and six thousand deaths per year in the UK from smoking related deaths; many people want to try and stop to increase their life expectancy. Therefore there is a lot of money for company's to make from nicotine replacement products and courses to help smokers quit, which is something that they would like to do. However many smokers still need persuasion to make them decide whether or not to quit smoking. As a result of this, companies create advertisements and posters to promote their products. The company, NiQuitin CQ, have created an advertisement in a magazine which promotes their product, nicotine patches. The NHS are also trying to persuade people to quit smoking by producing posters that advertises that they offer a range of free, confidential stop smoking courses and they also offer Nicotine replacement therapy for free. The different advertisements are both presented in different ways, as they are trying to appeal to different people and trying to promote different things. The NiQuitin CQ advertisement is presented as an article, in columns, which could shape appeal to different audiences. ...read more.


The NiQuitin CQ article is long and younger people with less free time may get bored reading it or not have enough time to read it. Also because the NiQuitin CQ comes with a plan in a folder it has a professional appearance so it will appeal to older people who have more time to read it and more professional people as a consequence of the folder and the plan. In addition to this, the pictures show smokers in a pub, and as you need to be eighteen or over to drink alcohol this could only relate to over eighteens. The NHS poster could be more appealing to young people. Firstly it is shorter so it takes them less time to read and it also contains a contact number so they could just write down the number and then move on. Secondly, in the first bullet points it says that the courses are free and completely confidential. This is more beneficial than the NiQuitin CQ for the reason that it is free. This could be better for people with a small income. In addition to this it is confidential, which would help young people that have not told parents or other relatives that they are smoking. The purpose of the article and the poster are to persuade people to quit smoking and to persuade them to take their option of quitting. ...read more.


Moreover, the company uses opinions; conversely, it is a factual article. This article also uses personal pronouns to involve the reader. They make the reader feel special a those that buy into the product will receive a tailor-made plan. They will also receive advice and encouragement. There are many differences and similarities between these two pieces. They are both trying to persuade smokers to quit and to promote what there solution is. They are aimed at different age groups, with different incomes and those with different amounts of free time. The NHS courses are free and so is the nicotine replacement therapy they provide. Conversely, the NiQuitin CQ nicotine patches and the stop smoking plan are not free. They both use personal pronouns to involve the reader and make them feel special. The NHS poster is informal and the NiQuitin CQ article is formal. They are presented differently one in the form of a poster and the other in columns. Both articles are very good at persuading people to give up smoking. The NiQuitin CQ article is written to sell their product whereas the NHS poster is to try and improve health in the country. I consider the NHS poster to be better than the NiQuitin CQ article because it can appeal to a wider range of people. Both are very good at persuading people to stop because, but the NHS poster is better as it offers free courses and free nicotine replacement therapy. ?? ?? ?? ?? Connor Watts Page 1 English ...read more.

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