• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The principles of marketing.

Extracts from this document...

Introduction

The principles of marketing There are 5 main principles to marketing these are 1. Marketing is the whole approach to doing business. 2. Marketing places customer needs at the heart of the business. 3. Marketing depends on effective and continuous market research. 4. Marketing involves leading, not just following, the market, and finally 5. Marketing seeks to add value through a unique selling point. 1.) Marketing is not just about promoting and selling a product; it's rather focus on the whole of the business and, therefore, the responsibility of everyone in it. From customers point of view all that matters is whether the business's product or service meets the requirements of their needs. Marketing is also more than just a one off action, such as advertising campaign. It is an ongoing process of researching, planning, implementing, and reviewing strategies to meet the customers needs, and wants. Disney came to realize that their business was more than just making and promoting films. It was about a whole concept of childhood imagination into leisure and retail industries. ...read more.

Middle

The advantages to market orientated are: * A new product will be more likely to succeed due to it has met the needs of what the consumer wants. * A business can gain a competitive advantage over rival companies by targeting and meeting the needs of a specific group of consumers. * A business can anticipate the needs of the customers when there are changes in the market, which allows the company to react first. There are two other parts that contribute to the business these are called asset led marketing and product orientated. Once you have and understanding of the consumers wants, a business also has to consider what competitors offer, and what its own strengths and weaknesses are. When having an over lap of both of this thing s this is called asset led marketing, this ensure a business with its best used of reputation and expertise. The alternative approach to marketing is to be product orientated. This focuses on creating the product before thinking about the consumers needs. ...read more.

Conclusion

The company has a policy of avoiding using children younger than the age of 12 in any of its advertising as a result of a lawsuit from the beginning of the 20th century that alleged that Coke's caffeine content was dangerous to children. However, in recent times, this has not stopped the company from targeting young consumers. In addition, young children (or pregnant mothers) An Ethical constraint towards Coca Cola Are: * Utilitarianism. Recycling causes the greatest benefit for the greatest number. * Deontology. It is wrong to waste resources and create land resource problems for future generations. 3.) Marketing depends on effective and continuous market research To satisfy the needs of its customers, a market-orientated business will depend on market research to create or identify their needs. Market research also allows business to anticipate future needs by spotting market trends. The trends that occur with to identify marketing personnel to fulfil through research and analysis: * To develop a detailed understanding of current customers. * To develop a deep understanding of today's competitors. * To understand how the market may change and develop in the future * To use all this knowledge to shape a marketing strategy that meets the organisations objectives ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    The reasons why I think this is because it is a trend in which everyone has to have it. Also it is well known so consumers tend to go with well-known products. Also advertising plays a big part as it encourages consumers to go out and buy it for themselves

  2. The principles of marketing.

    goods to the customers, as well as how to promote them. Coca-Cola need to understand customer needs to be able to sell their product. They must undertake market research to find out what their customers want so they can produce to their needs.

  1. Nike sprints ahead of the competition?

    The over-fifties today form a very different profile from the 'elderly' of the past; healthier diets, improved life expectancy and a widespread desire to feel younger for longer mean that they neither look nor feel old, and certainly do not want to be viewed as such by marketers and advertisers.

  2. Create ing your own business - create a full plan on a business of ...

    Small 0 Medium 4 Large 6 Very large 0 Question 8 how long do you think an effective TV advert should be? 30 seconds 3 1 minute 6 2 minutes 1 Question 9 how do you feel about billboards? Good 4 Bad 4 Don't care 2 For question 1 (do you take notice of advertisements?)

  1. The Historical Critical Approach to the Bible requires the text to be read in ...

    great literary and aesthetic qualities from the ecclesiastical captivity of the book'.12 Previously, tradition had 'distorted' the true literary quality of the New Testament, but more specifically, it had distorted and prevented a proper interpretation of the Old Testament. From the time of the Fathers and immediately after the 'post

  2. Marketing research.

    peer-to-peer with up to 20 people able to join in a single game and if a dedicated server is set up being playable over the internet with up to 200-500 people able to join in a single game. The game was released in Chinese Mainland in early July and immediately became the best selling PC game in the country.

  1. Principles of marketing.

    > Market Leader David Lloyd is the market leader in the leisure and fitness club industry. With years of experience and knowledgeable, well-trained staff, David Lloyd is able to lead the market, keeping abreast of improvements in technology and techniques.

  2. Coca cola - swot analysis

    What single-minded response do we want? Coca-Cola: -life, taste and enjoy are just what I want in my soft drink. 4. What intrinsic qualities of the brand is the best stimulus to evoke this response (emotional or rational)? Coca-Cola is good value because it's the best soft drink and is firmly founded on a life, taste and enjoy.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work