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The Principles Of Marketing

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The Principles Of Marketing Marketing is used to promote products. This is the main principle of marketing, although this can be broken down into many different forms. Some companies use marketing solely for the purpose of promoting a new or updated product. However, it can also be used to find out trends of selling products, and thus, companies can market their products appropriately. Marketing is a useful and essential tool in the business world. ...read more.


They are placed strategically so that people driving, getting on a train or bus, or even walking, can see them. They are designed for us to take notice of them. The most common type of marketing is television adverts. Over 90% of homes in the UK have a television in them. ITV, Channel 4 and Channel 5 allow companies to purchase advertising space between programmes and during breaks to market their products. ...read more.


It is the one place where anybody in the world can access the same advertisement at any time of the day. Almost all websites have at least one advertisement on them. These advertisements can be displayed in the form of banners or buttons leading to a companies website. Again, the companies can pick which websites to advertise on according to their targeted customers. For example, a company like TDK, who sell recordable media, can advertise on Sony's website, hence they have targeted customers who will need their product. These examples show that any company has no chance of surviving in today's business world. Manon Dave 12M AVCE BUSINESS STUDIES ...read more.

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