• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Principles Of Marketing

Extracts from this document...


The Principles Of Marketing Marketing is used to promote products. This is the main principle of marketing, although this can be broken down into many different forms. Some companies use marketing solely for the purpose of promoting a new or updated product. However, it can also be used to find out trends of selling products, and thus, companies can market their products appropriately. Marketing is a useful and essential tool in the business world. ...read more.


They are placed strategically so that people driving, getting on a train or bus, or even walking, can see them. They are designed for us to take notice of them. The most common type of marketing is television adverts. Over 90% of homes in the UK have a television in them. ITV, Channel 4 and Channel 5 allow companies to purchase advertising space between programmes and during breaks to market their products. ...read more.


It is the one place where anybody in the world can access the same advertisement at any time of the day. Almost all websites have at least one advertisement on them. These advertisements can be displayed in the form of banners or buttons leading to a companies website. Again, the companies can pick which websites to advertise on according to their targeted customers. For example, a company like TDK, who sell recordable media, can advertise on Sony's website, hence they have targeted customers who will need their product. These examples show that any company has no chance of surviving in today's business world. Manon Dave 12M AVCE BUSINESS STUDIES ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    Appendices 1 shows that some money was spent on direct mail, I decided to use it as it can be very effective. I would also have billboards, which again have quick and sharp messages. They are aimed at drivers, if it is effective and the driver only happens to read

  2. Viral Marketing

    feature is the growth of interactions and dialogs, not only between the firm and the consumer, but also among consumers, particularly through online social networks. MySpace.com and Facebook.com are just the prominent examples of these conversational platforms, but the phenomenon is more pervasive.

  1. Media Marketing Plan

    It is one of the four aspects of marketing and the free holiday competition will involve disseminating information about the newspaper. The competition will promote the newspaper by means of sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations and creation of a corporate image.

  2. Marketing Media and Audience Feedback

    This was the case during the years in which it changed track and caused a small stir by endorsing Margaret Thatcher in the 1979 general election, where sales fell drastically and forced the newspaper to reduce price in the process.

  1. The Hoboken Happenings television show and its accompanying Internet web site.

    Weakness * Sales expertise: Currently lacking extensive sales experience, where advertising sales is the backbone of the organization. For a small company, our level of expense to gain advertisement resources may prove challenging. * Employee base: Without a large staff - as other media outlets have to service their

  2. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    Therefore the liqueur flavour that would most likely sell the best would be Baileys, and if another flavour were to be considered then Tia Maria should be launched, and then Cointreau. Although most people preferred the idea of individual portions (58%); the most popular pack size was four, still 42% of respondents said they would prefer to purchase the lolly.

  1. The principles of marketing.

    Employers must ensure safe working environments, provide proper safety equipment and training, implement safe working systems and publish health and safety policies. 2.) Marketing places customer needs at the heart of the business. Marketing is all about one thing. This is being a customer driven, or also known as market orientation.

  2. The Coca Cola company - You need to consider the current market, find a ...

    Information passes between departments can be confusing. * The Coca Cola Company has many assets, which contain many capitals, which are very costly to use. * Since The Coca Cola Company is a large business, formatting and running, its costs can be expensive.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work