• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Principles Of Marketing

Extracts from this document...


The Principles Of Marketing Marketing is used to promote products. This is the main principle of marketing, although this can be broken down into many different forms. Some companies use marketing solely for the purpose of promoting a new or updated product. However, it can also be used to find out trends of selling products, and thus, companies can market their products appropriately. Marketing is a useful and essential tool in the business world. ...read more.


They are placed strategically so that people driving, getting on a train or bus, or even walking, can see them. They are designed for us to take notice of them. The most common type of marketing is television adverts. Over 90% of homes in the UK have a television in them. ITV, Channel 4 and Channel 5 allow companies to purchase advertising space between programmes and during breaks to market their products. ...read more.


It is the one place where anybody in the world can access the same advertisement at any time of the day. Almost all websites have at least one advertisement on them. These advertisements can be displayed in the form of banners or buttons leading to a companies website. Again, the companies can pick which websites to advertise on according to their targeted customers. For example, a company like TDK, who sell recordable media, can advertise on Sony's website, hence they have targeted customers who will need their product. These examples show that any company has no chance of surviving in today's business world. Manon Dave 12M AVCE BUSINESS STUDIES ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    Appendices 1 shows that some money was spent on direct mail, I decided to use it as it can be very effective. I would also have billboards, which again have quick and sharp messages. They are aimed at drivers, if it is effective and the driver only happens to read

  2. Viral Marketing

    However, it chose to do a 4-week campaign in 2 parts. The first week began with a teaser that let the consumer uncover what the offer is all about, followed by more direct communication in the subsequent weeks. The teaser used an intriguing initial question in order to captivate the target audience.

  1. Media Marketing Plan

    It is one of the four aspects of marketing and the free holiday competition will involve disseminating information about the newspaper. The competition will promote the newspaper by means of sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations and creation of a corporate image.

  2. The principles of marketing.

    In order to be successful, organisations will gear activities to being better than their competitors, and to keeping up with any improvements competitors make. Coca-Cola must be in front of their rivals so that their product is at the top.

  1. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    The competitors Websites were used to gain information about their products, some research into what products were available was conducted by going into some supermarkets and shops and visually seeing what products were available on their shelves within the freezers.

  2. The Coca Cola company - You need to consider the current market, find a ...

    Development- this involves turning the findings of the research into useful products or processes. If The Coca Cola Company had a mishap with a drink, the research and development department would try to correct the mishap. The research and development department must work closely with the marketing and production departments

  1. The Hoboken Happenings television show and its accompanying Internet web site.

    will be the overall competition; none compete directly by focusing on the ins and outs of Hoboken, New Jersey. The Hoboken Happenings Internet web site will not directly compete with the more successful web sites HobokenNJ.com and Hobokeni.com. Rather, it is looking to partner with these sites by providing a link between them.

  2. Business studies coursework - Marketing.

    * Are they market oriented or product oriented? * Have they considered the four P's? What is a market segment? Market segmentation is a method of dividing up the market, into smaller subgroups. An example is that products like sports wear may appeal to one group like young people, while more formal clothes may appeal to older people.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work