• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The purpose and activities of each functional area and internal and external communications at coca cola.

Extracts from this document...

Introduction

Coursework Task 2 Title: the purpose and activities of each functional area and internal and external communications at coca cola. The main functional areas are Human Resources, Production, and Administration, Finance, Marketing, R&D. the main functional areas in the coca cola company are HR, Production and Administration. Human Resources The human resources department recruits the best people for the right jobs. For coca cola the human resources department looks for people who have skills and experience in driving Lorries. They should be honest and happy in what they do. They produce a frame work which helps them to identify the right person for the work. They check out the attendance, punctuality of the employees. They check whether the employees are paid on time and whether they are late. They first advertise internally for a job that needs to be replaced before advertising it externally. They make sure that an employee only works over one time once a week. There is a training manager in coca cola who trains employees from ages 16-65. They never stop training and they have to train themselves continuously. Production Production department helps improve the products. Managers help others in their work in the production department and they guide them through their jobs. They tell the employees in that department what to do and they produce new ideas and alternative to the company. Their main target is to only loose about �10000 a year of yield and �2000 a week. ...read more.

Middle

But on the other hand adverts can encourage us to buy things that we don't need because they make the product look or sound really good and a lot of the time the product isn't as good as advertisements make them out to be. Coca cola spent around 569 million into ads in 2002. This shows that they have put a lot of time, money and ideas into the advertisements and they have made their money by the number of drinks they have sold. Coca cola's target audience varies with the different drinks. Fanta is aimed for women and teenagers. Coca-cola classic is aimed for all ages. Diet cola is aimed mostly for women from ages 25-35. This is quite alike with McDonalds because only a certain age people buy a product like women buy salads and a chicken sandwich. Finance HR is the most important functional area to the workers but to the boss its finance. This area controls all money in the business, and they are responsible for all money that goes in and out the business. Every so often the gives the other departments some money and they must stick to that. If they break their budget they must explain why. All money, which is spent, must first go through finance and only a senior worker can give consent for it. They are also responsible for paying every one in the company. ...read more.

Conclusion

This would contaminate the drinks. They communicate face to face or by phone internally. The marketing manager needs to communicate with the finance department to see how much money they have to invest in a making of a product. They communicate by the phone and by fax. The functional areas of coca cola are strong and secure; they help coca cola achieve their aims. They need to communicate with each other for several reasons, whether it's important or just a question about lateness. The advantages of talking, intranet and meetings are that it is efficient and quicker. Using e-mails and phone record involves ICT which can make things complicated and can take time. The business communicates to customers through the website mainly and sometimes through news articles. They sell their products through promotions their latest one is the free music download. If there is a problem then the customers call the customer line. They can complain to the services about the product which then goes to the coca cola administration department. Coca cola is responsible for the product till it reaches the hands of the customer. To do this the company needs to keep in contact with the store or market. They also need to contact about the times they need to deliver new drinks and where the drinks should be kept as well. The company gets their yield ready made so they don't know what it is made of but they put down some basic ingredients like caffeine. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    The new technology such as the Internet is an opportunity as we are able to attract more customers to the promotion. Threats Threats will mainly come form competitors such as Fanta, Diet Coke and Sprite with whom they have to compete with in order to get a better market share and customers.

  2. Boots: Functional Areas.

    The primary research that Boots carry out is questionnaires, observation surveys and interviews. Boots carry out secondary research by looking at data that is already existing. Field research is researching outside the office and researching on primary data and desk research is researching inside the office and researching on secondary research.

  1. The Coca Cola company - You need to consider the current market, find a ...

    Secondary research: using existing information. The marketing department is also responsible for developing the businesses, Marketing Mix. This means that they must get the right: * PRODUCTS - what features does the product have that make it suitable for the target market?

  2. The principles of marketing.

    In order to follow the advertising rules and advertise properly we would need to follow "The British codes of advertising and sales promotion". The British Codes of Advertising and Sales Promotion are written by the advertising industry through the Committee of Advertising Practice (CAP).

  1. Viral Marketing

    If Wills Lifestyle were to create "buzz" for a new line of products, they would have to produce a number of video clips that have differing emotional appeals (casual, vibrant, fun, sexy). By targeting High SNP individuals, exposing them to the video clips, and measuring the extent to which

  2. Create ing your own business - create a full plan on a business of ...

    I will have to carry out research in order to discover which company can give me the best quote with the lowest APR. And low monthly repayment rates so that you don't end up paying to much more with interest.

  1. marketing communications for cider

    Threats: * Low percentage of growth in economy market. * Pressure groups against the advertising of alcohol. * Government campaign against the underage drinking. 3) APPROPRIATE SMART MARKETING COMMUNICATIONS OBJECTIVES In order to devise the marketing communications objectives Dunkertons must have to define its marketing objectives. The marketing objectives for Dunkertons will be: * To increase the market share

  2. Media Marketing Plan

    have a low incidence relative to the other stratums * Convenience sampling is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth * Judgment sampling is a common non-probability method * Quota sampling is the non-probability equivalent of stratified sampling.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work