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The two articles under discussion are chosen from a well-known tabloid newspaper called, 'The Daily Mail' and the well-established broadsheet newspaper, 'The Independent.'

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Introduction

Media Analysis Claire Rapley 4a The two articles under discussion are chosen from a well-known tabloid newspaper called, 'The Daily Mail' and the well-established broadsheet newspaper, 'The Independent.' Both articles were printed fourteen years ago, however the broadsheet was printed on the 9th March, a few days after the tabloid printed their view on the 6th March. The articles cover the same story, about a summer camp for children aimed at making school subjects fun. The camp, held at Butlins received mainly criticism from the tabloid, and a mixture of good and bad publicity from the broadsheet. The presentations of the articles differ tremendously, and the general layouts reflect different types of newspapers. 'The Mail's' article takes up a whole page of the newspaper. It carries a large two line banner headline, which is significantly larger than the main body of text. Roughly half the page is taken up by a large photograph. Underneath this are nine short paragraphs divided up with one larger subheading breaking the text up. The article in 'The Telegraph' is presented in a very different way. The headline goes all the way across the text of the article, however this cannot be called a banner headline, as the headline would not have gone across a whole page. ...read more.

Middle

There purpose is to draw the reader into the story and make them want to read the following article. The tabloid achieves this aim, by means such as word order. In the lead paragraph of 'The Mail', three key phrases are mentioned. When stating the motto, it is prefixed with "familiar and factious". Having read the whole article this implies that the journalist is being slightly sarcastic, and again making fun of the camp. The Lead paragraph states that the holiday camp is in Brighten. This is in fact a factual error, and should not have been included. This tells us that the newspaper article was poorly reserched. The journalist also mentions why the students are there. When doing this, he states GCSE in full. (General Certificate of Secondary Education) The articles were printed in 1987, which was the first year that GCSE's took place. The fact that he states this in full suggests that his does not expect his readers to be aware of this major education issue. The overall effect of this paragraph, created by the choice of vocabulary etc is emotive, and dramatic. The Broadsheet's lead paragraph is much longer. It is written much more factually. ...read more.

Conclusion

In the final paragraph, the journalist makes a remark which attacks the teacher, parents and local authorities involved with the project. By using the phrase, "No marks" it shows that he not impressed with the people involved with the scheme. Both of the articles mention "Hi-di-hi", The tabloid uses it in its headline, and the broadsheet in its final paragraph, however I do not feel that they are after the same effect. When it is read in context in the tabloid article, it is one of the first emotive words used. Word order is a common technique used in tabloid writing, and by placing it first, emphasis is placed on it. The Broadsheet places this as a joke at the end, and I feel that this has no meaning or depth, but is just simply a joke added in as a small light hearted piece of humour. The newspapers are not written to rival each other. They are both targeted at different audiences. I think it is important to realise that the tabloid article was published several days before the broadsheet one, and therefore the broadsheet article journalist would have had more time to put his story together. I feel that the tabloid has written his article in the way he has and included the facts he has because he knows that he will sell more newspapers - the British public loves a scandal--! 1 ...read more.

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