The two newspapers I have studied containing the Zidane incident 2006 world cup are "The Sun" and "The Daily Telegraph"

I am going to talk about how The Sun uses layout to report the story. I can see that it is a big white and black headline called “Hero to ZZero” this is to attract the readers’ attention and to present material in interesting, effective and eye-catching ways. It is also whet the reader’s appetite by promising details of most famous and well respected footballer but his behavior on the field completely opposite, what he was and what he become.  .The Sun also uses the pictures to add a visual dimension and also uses arrows to simplify the events and to make it trivial. Second page is full with pictures. First four pictures are the same size but the last picture of Zidane’s is largest than the others and in this picture Zidane head is down, shows the name on the back of his shirt and walking off the pitch the trophy. The Sun newspaper is often deliberately using an informal registration and a colloquial register- one closer to everyday speech for example “Shame of a legend”.

Now I am going to talk about how The Daily Telegraph uses layout to report the story. I can see that its headline called “No Buts for Zidane after Madness” to instantly grab the reader’s attention. It is also whet the reader’s appetite by promising sleazy details of Zidane head butted the Italian player in chest. However it does this in a much more subtle way, merely stating the facts and not seeking to sensationalize them. Again, in the big picture next to the headline and article, the subject is looking straight at the reader to draw the eye to him. It also relies on the fact that this story has a lot of newsworthiness at the moment, as the event is fairly recent. The Daily Telegraph is targeting an older, more professional type of person. It does not seek to sensationalize its stories, relying instead on supplying important information on the stories it features. When the daily telegraph describes the Zidane’s incident as ‘eulogies’,’contemplate’ and ‘exquisite’ they use Lexis. Broadsheet also use number of superlatives words e.g. ‘exquisite. Broadsheet also sometimes use this informal register in articles that they consider less serious or less weighty

However it does this in a much more subtle way, merely stating the facts and not seeking to sensationalize them. Both papers use current stories as their main headline but the language used is quite different, as The Times is targeting an older, more professional type of person. It does not seek to sensationalize its stories, relying instead on supplying important information on the stories it features. Similarly, the Sun invites its readers to read more about its chosen headline, by saying ‘full story: pages 4 and 5’. This is one of the main tactics papers use to persuade people to buy them, rather than just glance at them on a newspaper stand and pass them by. Therefore in conclusion it can be seen that both newspapers have a very different approach to presenting the news both in their choice of stories and also in the way they portray them in order to attract their target audience.