The videos that I will be comparing are the Animal Aid and the Cancer Research Video.

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The videos that I will be comparing are the Animal Aid and the Cancer Research Video. The animal aid company is a company that tries to get people to stop testing products on animals. They also carry out protests to the government to try and make it illegal. However not much has been done about it but the company still continues to carry out its good work.

Cancer Research is an organisation that is trying to find a cure into cancer. They also try and find ways to prevent caner and issue information to people to minimise the risk of cancer and to look for warning signs.

In my assignment I am going to compare the two media videos. I am going to compare the persuasive techniques that are used in the video and I am also going to look for similarities in camera techniques.

The cancer research video is mainly aimed at adults. I know this because they ask for a donation and kids wouldn’t have any money to donate to the organisation.

I think the animal aid video is aimed at teenagers and upwards. I don’t think it would be suitable for children or younger children as there are some disturbing scenes that would probably upset them.

Both of the media videos use shock tactics and different techniques. Some of these techniques used in the video are very similar to each other and are very effective.

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In the cancer research video there is a shock tactic right at the start. A boy is stood looking into a mirror with a projection of his mum also in the mirror; his mum then puts his coat on and is made to look as if she is looking after him. The camera then takes a shot back to the boy and his mum isn’t there. This is a shock tactic because his mum disappears meaning that she is no longer there. This presumably shows that she has died from some sort of cancer. There is also a close-up shot ...

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