There are many tabloid and broadsheet newspapers but now however there are online versions of these popular papers. Two examples, one tabloid and one broadsheet, are The Mirror and The Guardian

        The Mirror online is extremely different to the tabloid version. Its corporate identity is very different, as it isn’t very eye-catching with just a plain white bold font fronted on a vibrant red background. The main differences between fonts on the online and written version are that in the written tabloid there are just two basic fonts however, in the online version there are several fonts and colours. There is a dramatic increase in pictures on the online version with at least half a dozen colourful pictures, unlike the tabloids two basic pictures. In the online paper there is an extraordinary variety of stories ranging from sport to music and celebrity items to political. The visual impact also sees a substantial improvement with several different fonts and background colours.

         The Guardian has a very drab, lifeless visual impact but is jam packed with political stories. It is aimed more at the older more mature generation as it takes a more mature approach with a basic black and white bold font. The corporate identity represents this with an unattractive black bold font that leaves little to the imagination. There is however a handful of detailed stories with a limited amount of pictures.

         The style of the online paper is still very drab and plain and therefore doesn’t differ very much from the broadsheet version. The only difference is in the font, which is clearer but still very bold. The use of pictures slightly increases with a small picture for each of the first few stories, but it still lacks the inspiration and creativity, like the broadsheet which only features one very basic picture. There aren’t generally a variety of stories on the online version or the broadsheet as their stories are mainly political and world events. There is a better visual impact on the online version as it has more colour and is generally more eye-catching than the broadsheet but is still very dull.

         There are a lot of very specific differences between The Mirror, both online and tabloid, and The Guardian, both online and broadsheet. The font of The Mirror is extremely colourful unlike the Guardian however both have big, bold font. The Mirror has a lot more pictures with at least a medium sized photo with every story, whereas The Guardian is aimed at a different audience and therefore doesn’t carry a picture for the majority of stories on the page. The story types in The Mirror are generally aimed to a younger generation with more entertainment stories and doesn’t go as in-depth to the more political and world event. While the Guardian aims towards a more mature generation featuring more political stories. The visual impact is definitely more powerful on The Mirror online with a stronger variety of colour used. In general the online versions of both papers are more colourful than the printed, with The Mirror online having the most powerful visual impact of the two.