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There is general consensus that he mass media is "not just any other business" (McQuail, 2005: 218). Explain why this is so by applying three rationales or reasons that you consider significant to the argument.

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Introduction

Name: Ben Ong Seng Hean Student Number: 30520395 Essay Topic: There is general consensus that he mass media is "not just any other business" (McQuail, 2005: 218). Explain why this is so by applying three rationales or reasons that you consider significant to the argument. From small road side stalls to large multinational corporations; whether selling fruits or microchips, they all can be called a business. So what exactly is a business? A business is categorised as an enterprise, commercial entity, or firm in either the private or public sector each concerned with providing products or services to satisfy customer requirements (Georgetown University Information Services 2007). Or blatantly stated by Business Law.com, "a business is an activity performed for profit." Of late, the mass media has been compared to these profit seeking businesses. Mass media is a term that is used to symbolise a section of the media corporations specifically designed and envisioned to reach a very large audience (Wikipedia 2007). Traditionally mediums such as the television, radio and newspapers and text were associated with public mass distributors of news and entertainment. With the rise of new products in the mass media industry, such as audio and video technology, text messages, Internet access, podcasts and blogs, it has helped to expand the industry as a whole. As a consequence, it is egging critics to further associate the mass media as a monopolising business venture. ...read more.

Middle

In recent years, the improvement in technologies and a reduction of barriers meant that although there has always exist a sharing of goods, services, knowledge and cultures between people and countries, the speed of exchange is much faster. In media context, media internationalisation has a somewhat different meaning as to the good and services traded may not be physical. Nonetheless, it is similar in terms of the nature of which it has managed to expand is due to technology. As mentioned by McQuail (2005, 38), new media is so powerful because of it's interconnectedness; their accessibility to individual users as senders and/or receivers; their interactivity; their array of use and open-ended character; and their ubiquity and 'delocatedness'. Mass media speaks a global language. Because it would be impossible to directly measure "cultural globalisation" or the extent to which cultural values and ideas are diffused across national borders. Hence, it is necessary to seek out alternative signifiers to help indicate the extent to which beliefs and values are moving across national boundaries. Randy Kluver and Wayne Fu from the University of Nanyang, Singapore conducted a study and proposed three key indicators of cultural globalisation were: foreign television programs and films, books, and recorded music (2004 par. 2). These choices three mediums of mass media gives a clear illustration on the "meanings of media globalisation" according to McQuail (2005, 252). ...read more.

Conclusion

Perhaps, it may no longer be in the form of a volume book, but is now words on the screen of your computer. Its flexible nature has successfully adapted to the changes over the years and as a finally, its power is never to be questioned as its ability to manipulate culture and society. Reference List Chervokas, Jason. 2006. Mass Media: Not Dead Yet. Astounding Trickster! (http://chervokas.typepad.com/trickster/2006/05/mass_media_not_.html) (accessed May 3, 2007) Business Law. Free Advice. What is a Business? http://business-law.freeadvice.com/business-law/profit_business.htm (accessed May 1, 2007) Georgetown University: University Information Services. 2007. Data Warehouse: Glossary. http://uis.georgetown.edu/departments/eets/dw/GLOSSARY0816.html (accessed May 1, 2007) Global Education. 2007. Background: What is Globalisation. Globalisation. http://www.globaleducation.edna.edu.au/globaled/go/pid/178 (accessed May 1, 2007) Kluver, Randy and Wayne Fu. 2004. Measuring cultural globalization. Singapore: Nanyang Technological University. Gomes, Lee. 2006. Will All of Us Get Our 15 Minutes On a YouTube Video? The Wall Street Journal: Online. http://online.wsj.com/public/article/SB115689298168048904-5wWyrSwyn6RfVfz9NwLk774VUWc_20070829.html?mod=rss_free (accessed May 5, 2007) Gunther, Marc. 2006. The Extinction of Mass Culture. CNNMoney.com. http://money.cnn.com/2006/07/11/news/economy/pluggedin_gunther.fortune/index.htm (accessed May 3, 2007) McQuail, Denis. 2005. McQuail's Mass Communication Theory. Fifth Edition. London: SAGE Publications. Siochr�, Se�n �. 2004. Social Consequences of the Globalization of the Media and Communication Sector: Some Strategic Considerations. Working Paper No. 36. Geneva: Policy Integration Department Word Commission on the Social Dimension of Globalization International Labour Office. Tutor2u. Business Aims and Objectives. Business Organisation. http://www.tutor2u.net/business/gcse/organisation_aims_objectives.htm (accessed May 1, 2007) Wikipedia. 2007. Mass Media. http://en.wikipedia.org/wiki/Mass_media (accessed May 1, 2007) YouTube. 2006. Globalisation and the Media. Documentary. Directed by Paul O'Conner. US: Undercurrents Production. http://www.youtube.com/watch?v=A6HRt1bH_dw (accessed May 6, 2007) ?? ?? ?? ?? 1 ...read more.

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