This advertisement features a simple image of a Corona Extra bottle. In the background there is an ocean setting. The sea seems to be calm and the sky seems to be blue

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Media Homework

Denotation: This advertisement features a simple image of a Corona Extra bottle. In the background there is an ocean setting. The sea seems to be calm and the sky seems to be blue. Also we can see a lime without its peel, in the neck of the bottle. To the right of the bottle we can see the skin that has been peeled off the lime. To the left of the neck of the bottle there is a quote saying "Skinny Dip". The bottle also seems to be standing on a wooden bench or patio which has been placed at the beach. The camera is on the same level as the bottle, which really doesn't have an effect on the advertisement.
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Connotation: As much as this may seem a simple photograph of the product the company is trying to sell, there are hidden secrets in the quote "skinny dip". At the first look the writing seems of no meaning, but after a few thorough investigations, you realise what it means. The quote is referring to the lime which is "skinny dipping" in the refreshment. This seems to give the advertisement more of a sexual twist, by making the drink sound exotic and daring. The background of the beach and the ocean help the sense of exoticness as beaches are ...

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