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This advertisement features a simple image of a Corona Extra bottle. In the background there is an ocean setting. The sea seems to be calm and the sky seems to be blue

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Introduction

Media Homework Denotation: This advertisement features a simple image of a Corona Extra bottle. In the background there is an ocean setting. The sea seems to be calm and the sky seems to be blue. Also we can see a lime without its peel, in the neck of the bottle. ...read more.

Middle

The bottle also seems to be standing on a wooden bench or patio which has been placed at the beach. The camera is on the same level as the bottle, which really doesn't have an effect on the advertisement. ...read more.

Conclusion

This seems to give the advertisement more of a sexual twist, by making the drink sound exotic and daring. The background of the beach and the ocean help the sense of exoticness as beaches are usually associated with romance. The selling company is using the fact that people like to be exotic, by saying that their beverage is going to help them feel exotic. David Griffiths ...read more.

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