• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13

This research is on the product of Nokia 8210, including the state of price, the elasticity of demand and the state of competition which affect Nokia 8210 and the firm in the mobile phone market.

Extracts from this document...


UB ECONOMICS RESEARCH PROJECT PRICES, ELASTICITY AND COMPETITION By Ying Xiong (13NM) RATHERFORD COLLEGE 2003.6 RESEARCH PROPOSAL This research is on the product of Nokia 8210,including the state of price,the elasticity of demand and the state of competition which affect Nokia 8210 and the firm in the mobile phone market. The main obstacles are selecting information from the given resourses awide range of information accurate. To get the most widely information, I decide to do my survey on the internet. How will I answer the questions : 1. How is the product affected by price and non-price competition? -- Find out Change of price and change of demand in a certain period to find the effect of price competetion. -- Find the marketing strategies taken by Nokia8210 and its competetors to find the effectof non-price competetion.. 2. What is the elastisity of demande for Nokia 8210? -- Find out Change of price and change of demand in a certain period to work out the price elasticity . -- Find out change of demand after change in income to work out the income elasticity. ...read more.


Q6: will you choose Nokia 8210 if your income deduced by 20%? Q7: will you choose Nokia8210 again if your income deduced by 40%? Q8: What do you think is the most important when you choose your handset? a) Price b) Service c) Advertising d) Modification e)Others RESULTS Table 1(Q1) 2002.5 2002.11 2003.5 N8210 MT190 $210 95(48) $180 138(69) $160 162(81) $180 95 $180 80 $150 135 TOTOL 1380 1410 1392 ($= US dollar; 95(48)=95sets of mobile phone& 48 sets of earphone) Appendix: Refer to question 1,2 and 3 in the proposal Table 2(Q3) Advertising Service Modication Sponsorship Nokia 8210 Celebrition effect 24-hours servce Add in chinese Input style Nokia Club Moto T190 Ads on the main websites Fast-repair service Personal design Motorala Club Appendix: Refer to answer question 3 in the proposal Table 3(Q7) Customer: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Q6 Y N Y Y Y Y Y N Y Y Y Y Y N Y Y Y Y Y Y Q7 N Y Y Y N N N N Y N Y N N Y Y Y N Y Y Y (Y---YES N---NO) ...read more.


The lucrative mobile phone market seems to be well served at different price points, with leading brands Nokia and Motorola appealing to all market segments. While branding through advertising remains popular manufacturers invest heavily in advertising and fight feverishly for primetime spots .Research indicates their money may not always be well spent.(TABLE5) Despite its undoubted importance, market segmentation is not a magic bullet. There is no one-size-fits-all solution to the consumer puzzle, and marketers are perfectly entitled to pursue different strategies(TABLE2,5). The fundamental rule is to cater for what your customers want, target the right segments and eventually ensure a well-balanced mix to suit different segments. This sounds like cliche and common sense to all marketers but this is easier said than done, as our survey has discovered. The idea is for manufacturers to remove the blindfold and stop fighting for lower prices, which can only make them overlook the fact that the pie is actually bigger than they might have realised. To increase profits, they should consider tapping into new potential markets and building a powerful brand image, and in order to become a powerful brand, they should not bet on advertisements alone. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    In the evening between 5.30 p.m. to 10.30 p.m. there is a much bigger audience because people have finished work, school or whatever they are doing to relax and watch television. In the UK, ITV (including GMTV), channel 4 and channel 5 (1997), show advertisements between programmes and in intervals within the programmes themselves.

  2. Viral Marketing

    The main contact points were Mr. Arvind Mathur (Zapak), Mr. Chaya Brian Carvalho (MD, bcwebwise), Ms Namrata Singh (Webchutney), Mr. Andy and Ms. Nikita Tambay (both from FCB Ulka). Discussion was mainly on the expenses involved, duration of campaign, impact measurement and extent of involvement of advertising agencies.

  1. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    depending on the geographic and demographic repartition of the population on the UK territory. Through this it is tried to aim at consumers that would rather consume lager when out with their friends than Guinness. The aim is to prevent them from brand switching and to increase their loyalty to

  2. The first part is to compare and evaluate two competitor organisations strategies of their ...

    Our 5 metre wide digital printing machine enables us to offer one off and short run posters at very competitive prices. This advertising site shows 96 48 and 32 sheet posters Our posters are silk screened on the latest, fastest, fully automatic, 4 in line, full four colour process screen printing machinery available in the UK today.


    * Why do you prefer this sport shop? * Where other than TV and billboards do you hear of these shops? * What advertisement attracts you the most to visit the shops? "Questionnaires are lists of questions designed to obtain the information required in a way that is not open to misinterpretations and can easily be analysed" Source: "Business Studies" by Chris J.

  2. marketing research

    and retail a diverse product range To counter competition and gain market share in the area To satisfy customer demand and widen the customer base ACTION PLAN If I hope to be successful in carrying out the research required, it is absolutely essential that I plan conscientiously every step of my responsibilities.

  1. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    There would also be a market for liqueur ice cream within restaurants and public houses. For the advertising aspect The Mirror, ITV, Channel Four and the basic Sky channels would be the best to advertise within. The most popular programme watched by the respondents was Friends.

  2. Economics - supply and demand

    The firm that I have chosen is a computer retailing company called, 'Dell'. Dell is not just a retailer they do manufacture some of their own product range as well. The product that I have chosen is Laptops. Economists assume that people behave rationally; this is called ceteris paribus, which means that all other things being equal.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work