• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Thorpe Park marketing strategies

Extracts from this document...

Introduction

Thorpe Park marketing strategies To: Tom Brown Managing Director From: Jamie Meikle Date: 24/7/04 Marketing Director Terms of ref erence I am writing this report to inform you about certain primary and secondary research I have done involving Thorpe Park. With this research I hope I can boost the parks annual turnover, customer satisfaction and popularity. In this report I will demonstrate how I have become of these results and how we can develop them. Research I have been able to do this by overviewing the Internet and looking in the magazines and newspapers that include Thorpe Park and any of its marketing structure for both primary and secondary results. Here is the primary and secondary research I have done Primary research- investigating Thorpe Parks marketing structure I have carried out research on some of the most important segments of marketing, which the parks marketing staff have undertaken into consideration before now. I have overviewed the television and sky advertising which I must say are very effective. The leaflets and flyers that Thorpe Park produces and which can be acquired in the park also how it encourages entering customers to make a return visit to the park at a later date. ...read more.

Middle

The rides in the park are well thought out and are absorbed in to the local theme and surrounding like colossus in the lost city area they blend together nicely this help set a smooth obedient surrounding. The eating area serves very succulent food and some delicious drinks, as this is very good at keeping guests happy throughout the day and this can encourage repeat business. The parks marketing strategy that I have overviewed has overall exceeded my exceptions- The television advertising has encouraged me to come to the park several this and it ahs greatly influenced my friends in wanting to come for a day out in the park. The strap line 'twisted pleasure, gives the park a rather intense public understanding which can attract teenagers and young adults in the ages between 13-25 to the park I haven't found many billboards or posters advertising Thorpe Park this is there marketing weakness. I have seen the strap line in many Top Street and teen magazines, which show that their target market is being reached. Their Internet site has truly stated that they are in the lead, the layout is excellent and their background and font has all been included in the age range and market segment that we are trying to reach. ...read more.

Conclusion

6.One small point I have to say about the web site is that I found it hard to find a park map and there is no link suggesting where it is, so I recommend that is change sooner rather than later. 7.This is a major point which I need to say is that the emergency vehicle EG. Fire truck and ambulance access route need improving, as it's difficult for a vehicle of that size to easily move around to a specific site in the park. I recommend that the roads and paths are large enough for these vehicles to move around freely or a underground access routes are made to inshore public safety is met at all times. 8.I recommend that we keep a advertising promotion on all season along but adjust every month or so as these could then be used a flyers and used to advertise and promote a visit thus saving costs and achieving a greater section of the target market I hope you can see these recommendations as major improvements for the park rather hassles; I look forward to hearing your thoughts towards them at in the near future. Jamie Meikle Marketing director. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    half of it then they will be curious to find out what it is. With this they will buy the product. Overall everyone will be curious to see how it works so they will go and buy it. I will also put something in a magazine as shown in appendices

  2. Viral Marketing

    The gameplay was thrilling yet simple and required a mix of speed and precision to win the grand prize-a Royal Enfield Thunderbird! Besides stimulating gameplay, Thums Up Everest Challenge was also popular for the weekly prizes awarded to the high scorers.

  1. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    Overall Budget of Guinness AD Campaign July 2005 -June 2006 Date Media Year 2005 Year 2006 TOTALS July August September October November December January February March April May June 1.1 Classic TV ad 1.1) ITV (inc. GMTV), 30 secs �47 850 �47 850 �47 850 �153 120 �153 120 �140

  2. The Coca Cola company - You need to consider the current market, find a ...

    Cola drink in a moderatly busy, high street store in Chorley, Lancashire. I asked a series of questions to the shopkeeper- 1. Do you get many people buying any of the Coca Cola drinks? I asked this because it is relevent to my research.

  1. Create ing your own business - create a full plan on a business of ...

    I am very good at handling my money so I won't have any problems playing it back. Looking at the advantages and disadvantages of being a sole trader, the advantages balance up the disadvantages. This means I will have problems with being a sole trader and there are only minor things that I will have to take into consideration.

  2. Media Marketing Plan

    Readership by age and social class Shown below is a pie chart of display advertising by medium for 2006. This shows that regional newspapers advertise more than national newspapers, which, when combined, indicates that newspaper advertising is one of the most popular and this means that the current market is in a situation which is strong.

  1. MARKETING STRATEGIES

    Businesses must undertake market research to ensure that their products are competitive and meet customers demand. Questionnaire I will handout this questionnaire to about 20 people at the park. (Tick appropriate box) * What is your age range? 12 or under 13-19 20-35 * Do you visit sports shops often?

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    Focusing on the forecasted growth and development plan for the city of Hoboken, the developers of Hoboken Happenings believe that the cable show is a needed resource for the local constituents and businesses [Hoboken] Initially our aim will be to cater information and entertainment services to the Hoboken sector ages 24-34, our demographic core constituent.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work