• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Thorpe Park marketing strategies

Extracts from this document...


Thorpe Park marketing strategies To: Tom Brown Managing Director From: Jamie Meikle Date: 24/7/04 Marketing Director Terms of ref erence I am writing this report to inform you about certain primary and secondary research I have done involving Thorpe Park. With this research I hope I can boost the parks annual turnover, customer satisfaction and popularity. In this report I will demonstrate how I have become of these results and how we can develop them. Research I have been able to do this by overviewing the Internet and looking in the magazines and newspapers that include Thorpe Park and any of its marketing structure for both primary and secondary results. Here is the primary and secondary research I have done Primary research- investigating Thorpe Parks marketing structure I have carried out research on some of the most important segments of marketing, which the parks marketing staff have undertaken into consideration before now. I have overviewed the television and sky advertising which I must say are very effective. The leaflets and flyers that Thorpe Park produces and which can be acquired in the park also how it encourages entering customers to make a return visit to the park at a later date. ...read more.


The rides in the park are well thought out and are absorbed in to the local theme and surrounding like colossus in the lost city area they blend together nicely this help set a smooth obedient surrounding. The eating area serves very succulent food and some delicious drinks, as this is very good at keeping guests happy throughout the day and this can encourage repeat business. The parks marketing strategy that I have overviewed has overall exceeded my exceptions- The television advertising has encouraged me to come to the park several this and it ahs greatly influenced my friends in wanting to come for a day out in the park. The strap line 'twisted pleasure, gives the park a rather intense public understanding which can attract teenagers and young adults in the ages between 13-25 to the park I haven't found many billboards or posters advertising Thorpe Park this is there marketing weakness. I have seen the strap line in many Top Street and teen magazines, which show that their target market is being reached. Their Internet site has truly stated that they are in the lead, the layout is excellent and their background and font has all been included in the age range and market segment that we are trying to reach. ...read more.


6.One small point I have to say about the web site is that I found it hard to find a park map and there is no link suggesting where it is, so I recommend that is change sooner rather than later. 7.This is a major point which I need to say is that the emergency vehicle EG. Fire truck and ambulance access route need improving, as it's difficult for a vehicle of that size to easily move around to a specific site in the park. I recommend that the roads and paths are large enough for these vehicles to move around freely or a underground access routes are made to inshore public safety is met at all times. 8.I recommend that we keep a advertising promotion on all season along but adjust every month or so as these could then be used a flyers and used to advertise and promote a visit thus saving costs and achieving a greater section of the target market I hope you can see these recommendations as major improvements for the park rather hassles; I look forward to hearing your thoughts towards them at in the near future. Jamie Meikle Marketing director. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    half of it then they will be curious to find out what it is. With this they will buy the product. Overall everyone will be curious to see how it works so they will go and buy it. I will also put something in a magazine as shown in appendices

  2. Viral Marketing

    The key benefits include: 1. Brand Establishment: The interactive nature of advergames ensures that the consumer interacts with the brands and therefore the brand-identity, in its truest essence, can be readily established. 2. Brand Recall: Typical advergaming agencies generally familiarize themselves with the brand before working on the campaign.

  1. Media Marketing Plan

    With this in mind, it will appeal to a diverse number of audiences and consumers due to the fact that it will include stories about the entertainment industry, gossip concerning the British monarchy and sports, as well as news and politics with many items revolving around celebrities.


    * Why do you prefer this sport shop? * Where other than TV and billboards do you hear of these shops? * What advertisement attracts you the most to visit the shops? "Questionnaires are lists of questions designed to obtain the information required in a way that is not open to misinterpretations and can easily be analysed" Source: "Business Studies" by Chris J.

  1. The Hoboken Happenings television show and its accompanying Internet web site.

    Focusing on the forecasted growth and development plan for the city of Hoboken, the developers of Hoboken Happenings believe that the cable show is a needed resource for the local constituents and businesses [Hoboken] Initially our aim will be to cater information and entertainment services to the Hoboken sector ages 24-34, our demographic core constituent.

  2. marketing research

    plans to carry out To be clear about what work is necessary to satisfy the job I have to do With the help of the ACTION PLAN, I now have a clear of what I have to do, and then I can accordingly divide my time among the mandatory tasks.

  1. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    The summary of the research is that Bailey's liqueur is the most popular, the pack of individual portions was preferred to the lolly, and the most desired place to purchase the product was in supermarkets. The most popular price for the lolly was �1.30, and for the pack of four individual portions was between �2.50-�3.00.

  2. The Coca Cola company - You need to consider the current market, find a ...

    The initials "PLC" (or plc) appear after the name of the public limited company. Only two people are needed to form a public limited company and there is no stated maximum of shareholders. In The Coca Cola Company's case it is owned by many shareowners, some of whom are members of staff.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work