• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

To what extent does the media represent people/places by using stereotype? Analysis of Lady Gagas music video LoveGame.

Extracts from this document...


Representation Essay To what extent does the media represent people/places by using stereotype? Lady Gaga's music video 'LoveGame' was directed by Joseph Kahn in 2009. The video starts with the heading 'Streamline presents' and shots of Lady Gaga naked with purple and blue paint and glitter all over her body. The lighting is dark and there are flashing lights. She is seen fooling around with two fully clothed men on a bench. The two men have the words 'Fame and 'Love' shaved on their hair. In many music videos this is evident as women are normally perceived as sex objects and drive home the message that exposed bodies and looks are what count. The scene changes to a subway where Gaga is intimidating a group of men who are a crowded around her. She starts singing in a grey leotard with a hood and wears chain-linked glasses. She carries her trade mark 'disco-stick' which is mentioned a lot lyrically in the song. ...read more.


show that neither one of the sexes is dominant and that they are equal however this is very short lived as she gets lifted to a higher platform which shows her as powerful and dominant. One element in Lady Gaga's video that conforms hugely to the stereotype of pop videos/music is the amount of choreographed dancing which is commonly used in pop videos. This may have been done to remind the viewer that it is a pop music video and so it complements the upbeat vibe of the music. It may also encourage viewers to join in and dance along. Gaga and her dancers move on to an under-ground car park. She is seen dancing on a top of a car and her dancers are shown dancing on the floor. This represents status and that Gaga is yet again more dominant than the male dancers and that she is in control. By putting Lady Gaga on a higher platform than the male dancers it she is very clear that she is constantly in control and is just as able as the male dancers around her. ...read more.


The final scene shows Gaga in a choreographed dance routine with her male dancers. As the artist, Gaga is placed at the forefront of the dance crew so that the audience are not side tracked from the main aim of the video which is naturally to promote Lady Gaga and this new style of music. She is dressed in a similar type of outfit as her male dancers and is pulling off the exact same dance moves. This could represent as women being as equivalent to men. The ideology of this video is to show that not all women are subservient to men. Gaga is used as an example to show that women can be sexy, provocative yet powerful. Gaga is shown in a positive light as someone new and fresh and also very unique in her sense of fashion. By the amount of choreographed dancing in this video it also implies that perhaps she wants to be viewed as more than just a singer but also an entertainer and someone who is talented in more ways than others. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Music section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Music essays

  1. The Lion King - Media techniques such as camera angles, music and lighting are ...

    happy to see him, but then, glaring as if someone had just returned from the dead. Scar says "I'm surprised to see you, alive," and he looks up to the hyenas in anger wondering why they had not killed the little lion cub.

  2. To What Extent Do Music Videos Give an Accurate Representation of Young Women of ...

    Many music videos portray an "independent woman", one who does not need men to please her or to make her life worthwhile, such as Goodies by Ciara. In the song, she lists her criteria and sets herself a specification about what she wants her man to be like: "sexy independent, down to spend it type that's getting his dough".

  1. The production brief is to create a promo video to promote a music artist ...

    We decided to cut the shots with the beat of the song to have consistency and also to follow conventions. We have also decided to use fade to black cuts though out the narrative and cross-fade cuts while Ray J is dancing to keep the video linear.

  2. Chicken Run media essay

    We are shown an insert of Mrs. Tweedy's shoes as she marches towards the coop. She stampedes through the door and pounds down upon every step she takes; the music becomes life- threatening. These are techniques of Mise-en-scene and there effect is to make Mrs.

  1. Music Song Analysis

    Although the characteristics of her voice are not the normal positive aspects of a singers voice her screams and modulation do not seem too much or too little for the effect she is trying to create, she captures her avant-garde genre just how she wants to by doing that.

  2. Does Napster have a positive influence on the music business?

    "Why aren't record companies embracing this great opportunity? Why aren't they trying to talk to kids...to learn what they like?" Courtney Love8 That means that bands, such as unknown groups now, through distribution of songs on the Internet, have a better chance to obtain a contract, than they had before.

  1. Lady Gaga and Post-Modernism

    Beyonc� is nicknamed Honey Bee, a reference to the character Honey Bunny in Tarantino's 1994 crime film 'Pulp Fiction'. The video also has a large amount of pastiche as it shows numerous shots which have been imitated. Such as, the ending shot of Lady Gaga and Beyonce where they grasp

  2. The subject of this dissertation is how feminist beliefs have been expressed in alternative ...

    just degrades women and shows them as sexual objects and not much more.' Alice Smith draws attention to women such as Missy Elliot and Kelis who are recent female hip hop artists attempting to combat the ingrained sexism of Hip Hop, but describes the politics of Hip Hop as 'overtly masculine'.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work