To what extent has the post-communist regime transformed the broadcasting media in Russia?

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To what extent has the post-communist regime

transformed the broadcasting media in Russia?

The world in the twentieth century experienced a wave of democratisation. The most significant was the collapse of the Soviet Union and the demise of communism in Eastern Europe. Among the challenges confronting these countries was the transformation of their state broadcast structures into independent democratic systems. “A country’s mass media system mirrors the political, social, economic, and geographic conditions of that nation, revealing the character and nature of that society,” (Heard, S, 1985, World broadcasting systems: A comparative analysis. Belmont, CA: Wadsworth Publishing co.)

The Russian post-communism media industry has been around for more than 10 years. Together with the whole country, it took part in all its national and regional cataclysms. The country now has quite a well-developed system of broadcasting media. Russia has around 3,000 broadcasting companies and an actively growing Internet industry. Every large city with a population greater than 200,000 or 300,000 has 10-12 television stations, and as many radio stations. (Lesin, M., The Moscow Times, June 20th, 2002).

Television remains the most popular source of information in Russia, and its popularity has increased since the 1990s. This is not simply as a result of bigger diversity, but also because of better quality of programmes. Nowadays television watching is much cheaper than reading the newspaper. Viewers have no fee that they need to pay in order to receive the regular national channels. Moreover, Russia has inherited a highly developed network of television transmissions from the Soviet era due to the fact that all national programmes at those times were broadcast from Moscow. Today, effectively every household owns at least one television and receives at least 2 national, one regular and one local TV channel.

During most of the Soviet era, the state solely owned the broadcasting channels had virtually no imported programmes, and were significant exporters of programmes to other communist countries. Then, practically overnight it went to 60% imported programming, and Russia seized exchanging programmes with other members of the former Soviet bloc. This was the beginning of globalisation of Russian TV. One characteristic outcome of globalisation on TV in Russia was the growth of the entertainment content, much of which was imported and dubbed, even if the highest rating programmes tended to remain domestic serials.

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The first channel - public Russian TV channel (ORT) is the biggest TV channel in the country with total distribution of 98 % of the Russian territory or 140 million viewers. TV Channel Russia is the second national channel with total distribution of 98.5 % of the territory and 50 million viewers. ORT is the largest national joint stock TV Company with 51% of the shares controlled by the Russian state. The second national channel – Russia – is completely state-run. NTV is the only private Russian TV channel with the status of a national channel. It covers approximately ...

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