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To what extent would you say that United Artists(TM) represents a successful studio?

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To what extent would you say that 'United Artists' represents a successful studio? United Artists had three main aims as a studio. They wanted to keep a higher percentage of profit margins from their films, to be innovative and wanted to prove to the world that they could makes movies as well as running the business side of the studio. The measure of their success has to be compared to the original aims of the studio and how effective they where in fulfilling them. It wasn't till around the late 1920's that 'United Artists' broke into 'reliable profits.' Part of the reason for this was Chaplin's lack of desire to commit to this new idea, a sign that the real stars didn't want to take the risk. UA's 'business brain' Pickford gave the studio 'plenty of product' such as Robin Hood (1923) and The Thief of Bagdad (1924). This was a major factor in UA finally enjoying critical and financial success, making their decision to break away from the studios actually worthwhile. ...read more.


The deal allowed UA to distribute the films he made when he went independent in 1935; this was probably one of UA's most important moments it showed the lure the studio had at the time and why many other stars followed his example. However Selznick had excluded his film Gone With the Wind from this package and sold it off to MGM in 1939, a move that slightly undermined the studios power, suggesting it was just him the star making the studio what it was. However UA won their first best picture with Selznick's Rebecca, in a field where 'four other UA films where nominated', just showing the strength of the studio. At this time UA was the focal point for independent producing, 'with over 20 films a year and domestic gross exceeding $10 million.' Flourishing in the post-war years where the rest of the film industry was falling and in the process creating some remarkable films, a remarkable success in its own right. ...read more.


Originally budgeted at around $6 million it ended up costing at least 5 times this amount. Even before its release it became a laughing stock and the worst example of Hollywood extravagance. On its release it was such a failure that it lead to many resignations at UA. The risk of continuously using unknowns eventually caught up with them. In 1981 the studio sold the shell of UA to MGM and is now owned by Tom Cruise and his business partner Paula Wagner. The studio in my opinion reflected a successful studio in everyway except its latter dismissal of the importance of stars. Although 'United Artists' would have been a successful studio without the help of the stars, it would have never reached the heights it did, as I stated earlier; if it wasn't for Chaplin's new found desire towards the idea and the historic deal signed with another star, David Selznick. The studio would probably not be talked about in the light it is today. Sadly its insistence on the 'new' led to its downfall. ?? ?? ?? ?? ...read more.

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