• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

True knowledge or fictitious claims?

Extracts from this document...

Introduction

Maastricht 20.1.04 Christian Birke International Business ID: 228214 Essay Philosophy of science True knowledge or fictitious claims? Examining the Philips case (Philips case Maastricht University Block 1) Studying economics or international business one naturally spends very much time learning many different economic theories. The attempt is made most of the time at providing examples used to illustrate various aspects of the theory by conducting case studies. Case studies are based on cases which are nothing but the description of the real life scenario of an organization. Studying these cases one rarely thinks about the truthfulness of the content provided. But true content is essential to accurate scientific work. How can it be expected of a student to be introduced into a new subject matter with the question of the truth being a secondary one in a subject considered scientific? This text will examine various pseudo truths and scientific discrepancies found in the Philips case used in the Organization & Marketing course at Maastricht University. ...read more.

Middle

the history of Philips is written almost making the reader think he is reading a story, surely this cannot be considered proper scientific rhetoric? Throughout the case but especially in the paragraph concerning Philip's strategy the text gives the impression of being almost like a textbook on organization. Sentences like: "Marketing interests fuelled new types of structural arrangements..." (Philips case, block book Maastricht University) simply state a fact that would probably have been difficult to determine in such a definitive way. Also Philips managers are quoted in a sense that it seems as though what they say is the definite truth especially when assumptions are made they are not presented as such. "A process of change has been set in motion" (Philips case, block book Maastricht University) how can the judgement of one person in a company really be taken as a fact, this is a clear indication for unscientific work. And if estimates and assumptions are used in this way how can it be determined whether the science conducted is free of value? ...read more.

Conclusion

This is clearly no accurate representation of true facts. Concluding I must say that the case disappoints when analysed under the criteria of truthful content and whether or not it can be considered scientific. The text is clearly not scientific and appears to have been written by a very "lazy-dazy scientist" (Klamer, 2003) as the truth seems to have been slightly manipulated or not researched in great detail in various parts of the text. To illustrate one can use a metaphor "Science is the highest floor of a skyscraper. You can look down at the street and observe what is going on down there from a whole different (analysing) perspective. This might include that in practice you don't know how to cross the street even if theoretically you had a theory about it" (Klamer, 2004). The Philips case unscientific and not very truthful as it is would certainly be an observer with a ground floor perspective as there is little real analysis and only clear straightforward solutions to problems are presented. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    Constraints E4 Identify and explain the external influences affecting the development of the marketing strategy. The Advertising Standards Authority (ASA) was set up in 1962. This is an independent body that exercises control over all advertising except that on radio and television.

  2. Omnicom case

    Omnicom was the first one to identify these changing trends, and adopted the mergers and acquisition strategy to become a leading global advertising group. Omnicom increased its portfolio by acquiring many companies through its Diversified Agency Services Division in areas such as sales promotion, event marketing, direct marketing, communication, health care and public relations.

  1. Viral Marketing

    the product is strong enough and the creative has a recall value, viral makes for an effective tool to communicate. Dilution in this could have negative effects too. It works particularly well for certain products with limitations and limited experiential attributes.

  2. The principles of marketing.

    This will allow Coca-Cola to carry on with what they are doing in order to keep the customers happy. Weaknesses The weaknesses could be the things that a firm is not good at compared to their competitors. By identifying the weaknesses, Coca-Cola can try to improve on them so they don't fall behind competitors.

  1. Visual basic project of the booking system

    The piece of code I am going to use is: LBLDATE1.Caption = Format$(Date, "d - mm - yyyy") h) I wan the user to be able to see the time.

  2. How Media Texts Persuade Us.

    Its understated appearance and sleek, streamlined, structure suggests that the Peugeot is classy. Most importantly though, the main purpose of the Peugeot 406 advert is to persuade. It aims to persuade the audience to buy a Peugeot car because we associate the heroic advert with driving a Peugeot car.

  1. Gallo Rice: Business Case Analysis

    A number of issues were facing Gallo in Argentina. One was the economic problems of the country. Gallo could do more to combat those problems by spending more on advertising its Nobleza Gaucha brand. Due to the packaging of this brand being the same as Maximo, consumers may be confused about the product's actual manufacturer.

  2. MARKETING STRATEGIES

    I have visited a sports shop in Whitechapel market called "JD Sports". This is one of many branches throughout London and the UK. This branch was set up only a couple of years ago and has been fairly successful. Its main objectives are to expand their stores to the European

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work