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Two media pieces - 1) The Factsheet from the NCDL 2) The article from the Sunday Mirror by Pippa Sibley.

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Introduction

Study the two media pieces. 1) The Factsheet from the NCDL 2) The article from the Sunday Mirror by Pippa Sibley Write a response to these pieces in which you consider the aims and the purposes of each piece; the methods used by the writers to persuade the readers of their point of view: any similarities in approach and which you find the most convincing. This piece of media coursework asks me to study closely a newspaper article published by 'The Sunday Mirror' and a factsheet produced by the National Canine Defence League. I think the purpose of the article from the "The Sunday Mirror" and the "Factsheet" is to inform people who are not involved with puppy farming, what goes on behind the doors of the farms. They have been written to persuade the reader to feel anger towards the farmers, who run puppy farms and to make the reader feel sympathy towards the puppies and their mothers. Pippa Sibley's article, gives us information about how badly the puppies and bitches are treated throughout their lives in the farms and considers the type of breeders who are involved in this business. It also tells the reader how the mothers are dealt with when they become infertile. The Factsheet also informs people about what kind of puppy they might be buying in pet shops: puppies that have had a cruel life and may now be a danger to their new owners because they may have diseases or strange behaviours because of intense breeding. ...read more.

Middle

The presentational devices used on the factsheet are similar in some ways but very effective. The first thing you see are the words, 'FREE-range FIDO', in the left hand corner, which is the name of the campaign against puppy farming. This is a campaign that has been set up to try and help puppies and bitches to be freed. The sub heading, 'How much is that puppy?' is very interesting. This is because it might remind people of the song, 'How much is that doggy in the window?' which makes the reader think that the text will be a light-hearted look at breeding and selling puppies. Once he/she starts reading it, they realise that it is not light-hearted at all and that it is more like the heading of the article. It is quite hard hitting as we read about cruel farmers and the suffering of dogs and puppies. The effect on the reader is very strong and makes us realise how bad this business is. Towards the bottom of the fact sheet, there is a sub-heading that reads, 'What you can do'. This is very positive and it gives the impression that you can actually help these poor puppies and their mothers by bringing this business to an end. The text below it gives you all the things you have to do to try and help 'FIDO'. We are asked to write to our local MP and if we do this we will change things. ...read more.

Conclusion

'Bitches are suffering'. By using the word 'are', she is presenting the idea that this is the truth when really it is just her opinion. This kind of technique is used throughout the article. In the factsheet, there is still emotive language despite us thinking that we are reading 'facts' and a neutral, balanced piece published by the National Canine Defence League. For example the writer describes the conditions of the puppy farms as being 'dark', 'cramped' and 'cold'. This information could be a fact or the writer could be biased in trying to make the reader believe it. This could be the case for most of the text. There are some similarities between the two pieces of writing. One of the similarities is that they are both trying to get you to help in any way to try and get this type of farming stopped and give these, and other unfortunate puppies and bitches, a better life. Another similarity is that, they both include text about the 'NCDL', 'National Canine Defence League' trying to stop the farming but it needs the readers help to succeed even further. Both use emotive language and disguise opinion as facts. Both use recognised presentational devices but the factsheet does not use a photograph. I think that the Factsheet appears the most convincing. This is because the information given is more accurate and reasoned. It is an official piece published by the 'NCDL'. The article seemed to be sensationalised but in dealing with the puppy farming issue in this way I was left wondering how truthful the piece really was. Adam Taylor 4g ...read more.

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