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Using my example of the Newsweek magazine front cover I shall tell you how this magazine attracts its reader and I will discuss the composition of the front cover in relation to this.

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Introduction

AS Media studies assignment The media communicates to its target audiences by applying certain signifiers in order to create meaning. These signifiers include photographs, language, etc. Using my example of the Newsweek magazine front cover I shall tell you how this magazine attracts its reader and I will discuss the composition of the front cover in relation to this. Newsweek is an international magazine that focuses on current affairs and the media. It is serious in language. Its cover is suitable for the type of magazine it is and the stories and articles it deals with. It has a straight forward composition with immediately informative and easy to read captions that tell you what the main stories inside are about. ...read more.

Middle

of the page are bold in a san-serif typeface, the text is split up by the colour yellow so that the reader is more likely to read it, it is easier on the eyes and more and more inviting to read than if the text was all white. Symbolic codes have been used in the captions text; these are a system of signs which have a strong associative and connotative meaning connected to them. For example "battered" implies that Blair is beaten, defeated and worn out and has probably seen better days. The caption is in serious language and suggests briefly that Blair's future is looking grey and his time as prime minister is maybe coming to an end (twilight implies the end of the day). ...read more.

Conclusion

The Title "Newsweek" is in serif text; white on a background of red. It is bold and easy to read. It is a conventional Title used every week for Newsweek magazine so that the reader can recognise it easily. It is a serious looking title to attract its usually target audience. It is also conventional of the magazine to use red, white, yellow and black on the front cover. This is also to be recognisable to the target audience. Newsweek's target audience are an intelligent, affluent, elite and high calibre audience, they are individuals who are interested in current affairs and the media and what is going on in the world around them. The content of this magazine is in serious language and uses more challenging grammar and a broader choice of wording than for example the "Sun" newspaper. I think that this magazine also attracts students interested in the media. ...read more.

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